Online Marketing

Guide: Ko Jindong smoked A mouthful of marijuana, so that more than 20 well-known brands were implicated, advertisers immediately removed all TVC and related products than the legendary "prison", its behind the "endorsement" to come to a more realistic and cold some, like the audience do not know which star will be on the headlines tomorrow, Endorsement brand also do not know which day will be innocent lying gun. Ko Jindong smoked marijuana, so that more than 20 well-known brands were implicated, advertisers immediately removed all TVC and related products; at least 10 endorsement contracts in the body of Li Na recently announced the retirement news, career suddenly stopped ...

Each person will encounter several important inflection points in his life. Choose your major, your first job, who you marry, the decision you make for your first venture, whether you decide to switch to an unfamiliar industry, and so on. It may be an intentional choice, or an unintended opportunity or choice that has changed you. No matter where, in short, the result of life is to spend in one choice, and some important moments, forming the inflection point of life. Those who are prepared can really hold on when the opportunity comes, so that the possible opportunity becomes a breakthrough inflection point, and the unprepared person, when the opportunity comes ...

Guide: On Weibo, there is a cosmetics brand impressive, it is WIS, obviously you do not pay attention to it, but Weibo always has its advertising. With the help of microblogging platform marketing, the new Jin brand has 3.5 million fans on Weibo, there is a cosmetics brand impressive, it is WIS, obviously you do not pay attention to it, but Weibo always has its advertising. With the help of micro-BO platform marketing, the new Jin brand has 3.5 million fans, two years to kill Taobao cosmetics industry in the top 20. How did this happen? Li Wenxiang, a 88-Year-old boy, on the card printed as--Guangzhou screen can be born ...

Guide: Look, the Internet circle began to blow star endorsement Wind: Yang endorsement 58 with the city, Chen Xie na has endorsed net, Lin Chi-ling became the goddess of Gold map endorsement, Lin and his son contracted cattle tourism network, Kim Soo is frequently in Sogou, Tencent frequent appearances, shop 1th please Chen Yao do shopping goddess, Ctrip please Chao to deduce "say go on the trip" ... Kim Soo because of "you from the Stars" fire, Tencent mobile phone butler and Kim Soo positioning is undoubtedly very consistent-protection and security. Presumably because of Kim Soo endorsement, Tencent mobile phone Butler successfully captured a large number of ...

Introduction: Starbucks identified a lot of atypical positioning, back, but take it as a matter of course, is certainly the specific market of the pulse. In the face of the growing coffee market and stores are difficult to maintain the embarrassing situation, coffee brands may have to calm down first, think about their own in the end is "who." Starbucks identified a number of atypical positioning, back, but take it as a matter of course, is certainly the specific market of the pulse. In the face of the growing coffee market and stores are difficult to maintain the embarrassing situation, coffee brands may have to calm down first, think about their own in the end is "who." Starbuck ...

Recently, the "Shanghai Subway Girls in public strip" video after the premiere of Tencent Video, quickly reproduced by other video sites, and received more than 10 million clicks. In this video, two young women in the subway car to change clothes, and to provoke peer scold. Talk about this video is on Sina Weibo's Hot search list. Several media outlets in Shanghai have also reported mixed reports on the incident. The Liberation Daily published an article calling it an insult to women. According to surging news reports, the video is the Thai Flute Laundry (Shanghai) Co., Ltd. to take the promotional film, the video appeared in all the group ...

First to see a few days a very hot post it: 2000 when the first public love, Faye Wong 31 years old, Nicholas Tse 20 years old, Faye Wong is 1.55 times times the age of Nicholas Tse. Blink of an eye to 2014 years, now two people reunited, Faye Wong 45 years old, Nicholas Tse 34 years old, Faye Wong's age is Nicholas Tse 1.32 times times. Now the question is: first, the convergence function of the time series of the two-person age multiple and the Gregorian calendar year is obtained. Second, this matter to Cecilia Cheung, Yapeng left a lot of psychological shadow, to find the shadow area is how much? Three, if the use of excavators to fill the shadow area, then ask, excavator technology which home strong? This ...

At this time, many big brands are discussing how to make next year's budget, and for the 2015-year forecast, it seems that many brands do not feel particularly optimistic. What is China's market confidence, from the brand's budget and the marketing trend of the judgment may be seen. On the September 26, 2014, the founder of the Gold He Hinhao in the "Golden cast for the cross-border creative leadership group", one by advertisers, brands, agents for the 2015 market focus and marketing of the discussion, respectively, from Ctr, McDonald's, Nice, Tsingtao beer, Li Ning, hundred Gazelle, BBDO ...

Introduction: Each of them with a very impact on the topic of the online lead, are the dislocation of the contradictions to attract sustained marketing, the beginning of the hot hold, worship, but in the end are people suspected. From the earliest heard of the Huang Taigi Pancake, to later the carving ye brisket, so that the young master meat clip, to the nearest Fu Niu Tang, these various walks of life of the big God turned a jump, then entered the traditional dining, they dressed in marketing golden armor, with "internet thinking" dazzling halo, almost every one claimed to store (at least) Open to the whole country. Although the origin is different, uses the trick route also to be different, but ...

learned that the strength of the spread of Greater China's president Cheng to join Tencent and as vice president of Tencent News, my heart hundred Taste Chen Miscellaneous, both for his happy, but also for him sad. Cheng and I have known each other for many years and are very good friends. He is a very talented and ideal advertiser in the industry, and it must be very difficult for him to make such a decision. As a marketing veteran, I witnessed the strength of the spread of 4 a company in China's ups and downs. As early as more than 20 years ago, 4 a company with a large number of foreign companies to enter China, to help foreign companies open up the Chinese market. Their advanced ideas and excellent ...

This article is excerpted from the October 2014 Programmer magazine article: Looking back on mobile internet for five years, if you want to find a representative company with these five-year characteristics, then the non-millet company. Founded in April 2010, the first to develop Android ROM primarily, after the launch of its own-brand smartphones, has now been extended to the field of intelligent home, during the various challenges, in the competition with the traditional mobile phone giants, out of a mobile internet mode of the new smart phone play, less than 5 years, Valuations have reached $10 billion trillion (as of the end of 2013).

Guide: Traditional shopping malls and network power companies to attack, not only to make consumers feel interesting and affordable, for businesses is also a try and preheat. "11" Golden Week, eat and drink to become a common people feast. Compared to previous years, the reporter found that this year more cities and businesses in the country have risen up the line under the combination of O2O-style consumption patterns, but also really attracted a lot of customers. Industry insiders said, although O2O lively, but whether all businesses can go smoothly, but also need to explore and learn from, not blindly follow suit. As the domestic earlier proposed to build the wisdom of the business district of Shanghai Xujiahui ...

Guide: When the millet mobile phone claims to be "born for a fever", hammer phone flaunt their "natural pride", you should have realized that in China, a new brand era has come. Young people are no longer willing to endure a rough harsh lifestyle, but rather look to build a better life by choosing a brand, which is about aesthetics and individuality, environmental protection and health, and the end point of the business world. When the millet phone called itself "born for a fever", the hammer phone advertised itself as "born proud", you should have realized that in China, a new brand era has come. In the ...

The relationship between you and the consumer. Today, the market is about 99% of millet is the periphery, is a phenomenon, you see are the results of others, you want to find reasons for the result is very difficult. Millet first decided to make a brand, it is the biggest difference is to turn their attention directly to consumers, and consumers do good relations. What to do? First, understand the consumer pain point. Millet began to do MIUI, the first is to collect online all the mainstream mobile phone and Android system dissatisfaction information, conduct large data analysis, find common pain points, according to these to improve. ...

Guide: In the FMCG industry, entertainment marketing is a short period of time to establish visibility, maintain brand reputation, loyalty, one of the most effective methods, but the use of a program to achieve a brand case is rare, in addition to the 2005, Mengniu yogurt to sponsor super female success, Once again through the entertainment marketing achievement brand, is Gado. How to continue and explore the maximum value of marketing in one step? In FMCG industry, entertainment marketing is a short period of time to establish visibility, maintain brand reputation, loyalty, one of the most effective way, but the use of a program ...

Guide: All enterprises-not just clothing retail, want to know: On line online, Uniqlo is how to think, how to do? Uniqlo how to do O2O "1+1>2"? When we talk about Uniqlo, what do we talk about? Zero inventory, basic, data management, flagship store, fast fashion ... And now the brightest, are two types of data: In addition to China's fast fashion leader of the brand, in the physical store, Uniqlo is still accelerating: Last year, Uniqlo opened 82 shops in China, far more than H&m 62, Gap 28 and za ...

Guide: As the most important traditional festivals in Western countries every year, Christmas has become one of the important "promotion seasons" for mobile game Developers in Europe and America to promote product downloads. As the most important traditional festival in Western countries, Christmas has become one of the important "promotion seasons" for mobile game Developers in Europe and America to promote product downloads. During the Christmas holiday, what could be the driving force for developers to boost downloads? Recently, supersonic, founder and CEO of mobile apps monetization and user access platform, Sauermann Gil Soaman, wrote a column to share ...

Guide: Since their inception in 1999, the 100 million-dollar company has sold too many things, such as dolls and livestrong bracelets, and what sports fans like recently, they start selling. 13 months ago, Michael Lewis, founder and CEO of Forever Collectibles, had no idea that an ugly sweater could have been successful in the market. In his eyes, the sweater was just a conceptual costume for a holiday party. But in the ...

Guide: The brand exists in the customer cognition, leaving the customer cognition, there is no brand, at most is a trademark. With the increasingly fierce market competition, entrepreneurs have been widely aware of the importance of brand, but a variety of specious brand theory, so that entrepreneurs talk about their brand often Scholing, digress. As an outsider, do not listen to also understand, more and more confused. In this way to communicate with customers, enterprises in the brand investment is bound to be basket, resulting in more disease desperately. The brand exists in the customer cognition, leaves the customer cognition, does not exist the brand, at most is ...

Alibaba: Double 11 of the Carnival 2014 cat Double 11-day deal total of 57.1 billion yuan, and then cast legend, than last year's data growth of 59%. In the domestic market at the same time, this year, the cat's first published global data more shocking, in more than 220 countries and regions in the world, 217 in the map of Ali's big screen was lit. Behind the carnival, Alibaba's marketing also had to be eye-catching: in the advent of the double 11, Alibaba announced that it has registered a double 11 trademarks, and then Beckham appeared and private chat with Ma Yun, on the Double 11 day, Alibaba total ...