How to do the overseas marketing with the advent of Christmas

Guide: As the most important traditional festivals in Western countries every year, Christmas has become one of the important "promotion seasons" for mobile game Developers in Europe and America to promote product downloads.
As the most important traditional festival in Western countries, Christmas has become one of the important "promotion seasons" for mobile game Developers in Europe and America to promote product downloads. During the Christmas holiday, what could be the driving force for developers to boost download growth? Recently, supersonic founder and CEO Jill Sauermann, a mobile application monetization and user access platform, has written a column that shares his experience. For domestic gaming companies wishing to promote their products in overseas markets, Sauermann's view also has value for reference. The following is the main content of the article compiled. Christmas holidays are coming, and many people will buy or receive new mobile devices to become new mobile apps users. The surge in mobile device penetration has not only brought opportunities for developers to attract new and old users to download apps, but also made it easier for them to use their marketing channels to create huge benefits.

But finding the right user for an app is no easy feat. This requires developers to use high flow (user) Access channels to attract high-quality users. In view of this, it is important to balance the life cycle of your product. For new applications, the best strategy is to combine the pay-media exposure with the flow-buying to make them stand out and be found in the App Store rankings.

For example, developers can set the following goals for the application of paid media: the 1.6% budget is for users with high traffic and low CPI (note: These users are likely to have a lower lifetime value).

The 2.2% budget is used to showcase your company's practical experience of using video ads to get High-value users.

The 3.2% budget is used to obtain high-value users through the "per-user participation" (CPE) model. The aforementioned combination strategy will ensure that your application installation, user participation, and retention metrics are high enough-and based on this, the probability of its entry into the application rankings will increase dramatically. But in the Christmas marketing season, developers and distributors need different considerations and strategies when acquiring users for old applications.

Overall, they need to maximize the likelihood of converting free users into paid users: 1.2% budget users get high traffic, low CPI users. Although these users are less likely to make an internal purchase, they can push the application download to a critical value. The 2.4% budget is used to get high CPI, high flow users-through video advertising to show the application experience. The 3.4% budget is used to obtain high-value users through the "per-user participation" (CPE) model. Whether it's Christmas or other times of the year, developers must find the best way to get users through a positive A/b test. Developers need to be picky and cautious when choosing a media partner to work with in depth.

The following are some of the basic guidelines, and media platforms with the following characteristics are worth considering. 1. Has the depth positioning option, can according to the equipment different, or the user participates in the behavior difference localization user. For example, its platform has the ability to locate users running racing games with iphone kv Plus and other large screen devices. 2. Allow price fluctuations among different users, allowing developers to adjust prices based on changes in user data, selected operators, time, and geographic location. 3. Focus on High-value markets outside the United States, such as South Korea, Japan and Hong Kong, China, and have some influence in the local market. Manage user access during Christmas holiday despite the surge in advertising costs during Christmas holidays, the cash-rich giants in the mobile gaming industry are still able to maintain high volumes of their products. However, smaller team developers are struggling to bear the pressure of cost growth. Small and medium-sized developers can consider the following 4 basic simulation.

1. Budgeting is an important first step in preparing to run your company's marketing campaign. Remember to reserve a portion of your marketing budget to find new audiences outside of regular, efficient marketing practices.

2. Before Christmas comes, focus on creating a solid, participatory user base through a series of optimized, ongoing activities. When your application is on a surge in holiday downloads, you need to evaluate the number of native users it acquires and take them into account when calculating the ROI of an ad.

3. In assessing the increase in the number of native downloads, I strongly recommend that you attribute it to all the different channels that you use. You can continue to drive the growth of native downloads through timed, cyclical promotions. Weekends are most important for games, and Monday and Friday are the most important for dating applications, while Monday, Tuesday, and Wednesday are high frequency usage periods for business and education applications.

4. As with all the behaviors that pull up revenue growth, it is important to track the metrics that follow user installation applications. Please do not forget this when evaluating ROI and optimizing your media budget overhead. Mobile apps are expensive to access, especially during Christmas. As a result, developers need to anticipate, advance with the advertising network to establish a good relationship, and develop a correct marketing plan, reasonable use every penny.