Online Marketing

What is the most popular in China today is not the sun's most red, nor Chairman Mao's most red----but "internet thinking" the most red. Up to the "news broadcast", down to township soil bosses, words will be called "Internet thinking." In fact, the use of Internet technology, ideas and ways to transform and even subvert all industries, is the biggest bright spot of China's economy, but also a new growth point. The strong impact of this wave has generated the use of Internet thinking to sell mobile phones, open restaurants ... It seems to be a golden spell. Where we go, invincible! The most typical three examples this year are Lei millet, Luo hammer, carving ...

Guide: 2015 will be a year to witness the return on investment, a year to transfer power centers to consumers, and thereafter consumers will decide what to participate in and share. The brand needs to create the right content in the right place to satisfy the consumer. While there is still time to develop strategies, brands should be aware of this. Content marketing is a marketing approach that allows customers to gain information, understand information, and promote information exchange without advertising or marketing. It provides goals through print, digital, audio, video, or activity ...

Guide: Ma Jiajia put in the entertainment circle must be put in, but in the entrepreneurial circle is very successful, because she is very aware of the use of Cross-border thinking. Positive and negative representatives: Fu New Dong founder Zhang Tianyi, the gift said founder Wen Chenghui, accompany me the founder of the Science and technology of the same uncle: micro-broadcast easy founder Xu, here Technology co-founder Dai Philip, the founder of the nine United States Zeng Xianyong (nine ye) Moderator: Gingzhong/Jury members: Ran, Murray, Xu Zhiyuan The first round: affirmative 3 minute statement affirmative Wen Chenghui: Our 90 is ripe already! Hello, everyone!

Introduction: Marketing is a knowledge of people in the world, there are so many life stories are happening, seemingly prosaic, but can let you realize some flash wisdom. 1, intelligent newsboy in a certain area, two newsboy are selling the same newspaper, two are competitors. The first newsboy was diligent, hawking every day, and a loud voice, but there was not a lot of newspapers to sell every day, and there was a tendency to reduce it. The second newspaper boy is willing to use his brain, in addition to street Hawking, he also insisted on a number of fixed occasions every day, a go after the distribution of newspapers, after a while to collect ...

Social networks, in terms of Maslow's demand model, are basically getting involved from the third tier, social demand, respect for demand (acknowledged), and self-realization of demand. Strong relationship Network When we do UGC, whether it is the production of research content or the flow of content, we are deeply want to know what the user in the content of the time to think what, their motives, products and operations can be targeted. There is no doubt that users in the network of strangers and acquaintances, that is, in front of strangers and acquaintances before the behavior is completely different, so divided into two articles for discussion. ...

Guide: Let them see, don't say anything. This is the simplest and most practical experience that storytellers can learn. As more and more marketers focus on storytelling, we have to keep that old adage in mind-but it's not easy to do it. "Let the reader see everything, but do not tell them anything." Ernest Hemingway let them see and say nothing. This is the simplest and most practical experience that storytellers can learn. As more and more marketers focus on storytelling, we must keep this in mind ...

Introduction: Bossy president fell in love with my pair, give up the headlines also want to be together two, through the return of the days after the hand and the Feng flavor ... Facts prove that there is nothing to do, only unexpected, in addition to the classic Cross-border Entertainment circle, marketing industry also has sexy hot intimate warm dance, missed it does not matter, the following one by one fine numbers. 2014 is almost over, looking back on this year, how many impossible, how many can not imagine together in the end incredibly together: Bossy president fell in love with my pair, give up the headlines also want to be together two, through the return of the days after the hand and the Feng flavor ... It turns out that ...

Guide: A product if you want to succeed, the more important factor is product or marketing? This issue has been the issue of marketing debate, but it can be confirmed that a not good product even if the marketing is good, it is difficult to go far. At the end of 2013, I wrote a "2013 impressive ten social marketing case" in the tiger, which was almost the first systematic inventory of the 2013 social marketing of the article. Now until the end of 2014, the situation has been very different from a year ago, before I wrote a lot of media in the inventory of this year's social marketing cases, and then inventory ...

Introduction: Constructed and "a step away" of the curse of war whether or not will end up, but Weibo on the # one step away from the battle constructed # 170 million readings of the topic have indeed "achieved" the ugly psychology also breeds negative marketing model, this can not but blame ourselves, clearly know ugly, bad, good, but is not unbearable to watch, talk, Spread! Recently, "national husband" constructed a micro-blog "has not seen the" step away "of the children's shoes, congratulations ... Escaped the robbery. "The beginning of a new round of Tears of war, but also the release has stood in the forefront of the" one step Away "to send" the Last Ride "...

Guide: Near the end of the end, social media in the ring of Gree Mingzhu and small Mirejun, in the United States Chen Au to the U.S. law firm's statement of rights, into the collective carnival. is about to enter the 2015, the major media began to release the 2014 outstanding Social marketing cases of various types of inventory, all kinds of inventory: micro-letter Red envelopes, Coca-Cola lyrics bottles, pay the Sun bill, MO White wash, surround the nerve cat, ALS ice bucket Challenge. Millet continue to create myths, still stand at the cusp of being talked about, and the vast number of marketing practitioners began to become rational, very few people will attempt to replicate 3 years ago, "Durex" Rainy night ...

Guide: As long as you have empathy, you are your consumer, the consumer is you. But this is not enough, with empathy to let yourself and consumers the same, find out why consumers buy reasons. The same can be used to promote the engine, shaping the situation must buy. The Nobel Prize for Physics, 21163.html > Laureate, Weinberg, in his book "The Dream of Ultimate Theory" (Dreams of a final germ), explains that the ultimate theory is the theory of interpreting other principles in the most basic principles ...

Reading: We all have this experience, sometimes when we open a page, the first to see is not the content we clicked, but a window ads. In the heart of the FEI, few people will think of the window ads because of why, why the Internet so rampant, in the Internet, mobile End window advertising is not always with us and so on. What was the birth of the window ads? Window ads were first born in the 90 's, the inventor of the MIT Civic Media Center today, MIT Media Laboratory scholar Ivan Zockman (Eth).

The two days after reading the "participation of millet Li Vanchang", I feel that the success of Millet is not accidental, they do make the internet thoroughly, and their methodology did walk in front of most companies. The essence of Millet said that the most important thing is the "sense of participation", I gave him more popular, that is, "mobilize the masses." We have no choice but to mobilize the masses. It's not the internet that really brings subversive changes to the spread, it's the social network of the Internet. Social network to the mass media, "media-audience" two yuan structure completely lost, in micro-blog, micro-letter above, everyone is an audience, ...

The Du Haitao of Science and technology and Liu Xiang's fiery mouth battle, everyone looked at the lively, and behind the old Luo hammer feelings of the negative continuous fermentation, although the "rhetoric" Wang freely effortless, but it is difficult to conceal the hammer powder of disappointment, but also can not hide the hammer black laughter, in fact, Old Luo's hammer appeared "serious" problem, What is more frightening is that the old man has not found the root of the problem. It's not that I'm smart enough to look at the old man, but maybe the bystanders are clearer and the perspective of the problem is fundamentally different from the direct operator. It shows that the hammer encounters a crisis of confidence in capacity and quality, but it is actually a bigger problem ...

It seems impossible to regain the new life, it was China's best and most users of the largest video playback software, but can not do big without falling. In the face of all the transformational opportunities, it misses the opportunity again and again. No sign of the seizure. April 22, a large number of police into the fast-broadcast headquarters in Shenzhen, the seizure of all computers, this scene quickly spread on Weibo, many people have to accept a hard to believe that the fact that the fast-seeding really came to an end. Before this day, fast seeding is one of the largest video-on-demand tools, even if there is the threat of QQ audio and video and storm, it is still unique to the p ...

We are often hit by annoying and gimmick ads. Often, brand owners are hysterical in their desire to attract our attention with popular words, trends, or stars, but in the end they either leave or backfire. Darren Ross, who works in a company that specializes in marketing young people for 80, has come to the conclusion that all people born in different eras are smarter. The company's latest report shows a new generation of consumers with a clear, open and passionate consumer motivation, but at the same time they are tightly connected and have unimaginable influence. He ...

Millet co-founder Li Vanchang's new book to advertise the attitude of the internal handbook of Millet Word-of-mouth Marketing, let "sense of participation" quickly red over the Internet, this is not only because there are tens of billions of dollars in the valuation of the Internet company's thick shoulder to support, but also because the lack of technology patents, but in just four years to achieve a proud result of millet, itself is a vivid case of social marketing. Samsung's China dilemma, although it has the trend of saturation of the communication terminal market, is irrelevant to the disconnect of internet marketing in China and even around the world. And last week, the traditional company of nine Yang in the introduction of IH Iron kettle Cooker New ...

Study September 7, writer Marbur in Weibo, said a chestnut shop suddenly closed down, but also left a notice. Micro-Bo figure shows that the chestnut shop owner Mr. Zhang because of the quality of chestnuts, feel guilty, wrote a letter of more than 200 words Chanven "sin book." The "Sin book" by netizens forwarded to the Internet, a short day to forward the volume of more than 10,000, comments more than 5,000, 20,000 praise. Many netizens sigh "industry conscience", also have netizen question for hype. For netizens to question the hype, Marbur said: "They are also seen in the supermarket, feel interesting, conveniently patted on Weibo, not hype." "A ...

I am a person trained by traditional advertising thinking. When 4 a advertising company came to China, I was the first generation of employees, 1994, I was 28 years old, is a 4 a company's vice president. 1996, I left 4 A, introduced Hong Kong famous director Davidtusi, set up a television advertising production company. The company has been to the present, took a lot of very good but also very expensive wide your tablets, of which the most famous is the GUI Lun magnesium and Peng "Yida" series. I also started my own product company and a crowdsourcing platform for marketing content solutions. This kind of professional experience, let me to ...

The Jewish commercial law says: To make money, we must aim at women. Because, men make money, women spend money-men's interest is not in the custody and use (procurement of household goods) money, but put on the money, custody and use (procurement of household goods) is a woman's business. Real life is indeed so, not only the purchase of diamonds, jewelry, gold and silver, clothing and other jewelry is a woman's business, is the family food, supplies are also mostly run by women. Therefore, paying more attention to the female market and serving women is an important way for marketers to obtain success. such as the holiday family on the streets, usually men and children in ...