Online Marketing

The champions Halo is fleeting, followed by years of anxiety: the market positioning is not allowed, the record does not make money, high investment income bleak, Shang almost to be huayi to give up. In the worst of times, Shang gave Huayi the business to become a 8-year partner Niecen, and two people were chatting and crying. The early shang of the whole is a question of exaggerated styling. But a few years past, Shang is not the same, not only through the "I am a Singer" reverse attack, but also posted on the bright electronic music and personality fashion labels, she returned to the mainstream public view of the Queen's posture. Help Shang back to the market, in addition to prove ...

believe that micro-BO micro-letter operators, on behalf of the operating company and all kinds of third parties have been the party's customers strong brand side of the simple rough powder demand Yan shot to be everywhere? Fan mania, which began in the Weibo era, has continued unabated. You tell them that the location of the micro-credit account is important, he asks you how to raise the powder; you tell them that the brand-oriented micro-credit account matrix is set up logically, and he asks you how to raise the powder; you tell them that micro-letter content operations must forget about marketing forgetting ads and he asks you how to raise powder; you tell them, Micro-letter is only to give you icing on the cake rather than timely, he asked ...

The beautiful Korean dramas always attract countless boys and girls, and some good brand ads like Korean dramas, they have done to let the target consumers, they think of themselves as the actor and actress in the advertising film, to feel that a move, joy, stimulation, even if it is painful. We found that almost all the classic brands have their own "story", Dior, Zippo, Disney, channel, Coca-Cola ... And it is because of these widely circulated brand stories, so that consumers are happy to one-woman. Therefore, a good brand must know how to tell a story! Set a situation in the form of a story ...

When it comes to content marketing, a lot of people don't necessarily understand what it means, but they generally think it's awesome, because the legends of content marketing usually have the label of "The King of Marketing". is not the marketing of the King I do not know, I also just think it is very fierce appearance, is the underlying tone of marketing. Today from another perspective to understand the meaning of content marketing, I hope to let you have a new understanding of content marketing. First, let's take a look at the most official definition of content marketing, excerpted from Contentmarketinginstitute.com, ...

Redesign marketing to see communication as a product, not just a message. When we search for "The Future of Retailers (Futureof retail)" or "The Future of Marketing" (Future of marketing) in any video site, the most popular and persuasive videos mention the possibility that marketers and advertisers rarely consider--the future, There will be no more advertising. In most videos there is a new consumer experience-seamless, more efficient, simpler to live in. From these signs, it really means that the ad is in ...

Taiwan, small and beautiful, in the brand is more intensive, there are a lot of places worth studying. For me, the biggest harvest of this trip came from a conversation with a super cow x Taiwanese driver, who learned from him 3 quick, steady and cock marketing skills. Ordinary driver: No more than 3 strokes: 1. Sets of requirements. The general question is, how many days are you going to stay? Where have you been? Where to go, 2. Close. Drivers from other provinces (families who emigrated from mainland China to Taiwan in 1949 years) have a bright home. 3. Set order. The driver will leave a card at last, suggest us to contact ...

Introduction: When Luo Fat met the white raven for more than a year, Rough once mentioned in several occasions that Luo thought to do the moon cakes, as to exactly why to do moon cakes, but became a big secret, silently buried in his own heart, who do not know. Luo thought sells mooncakes, has been only a hypothesis, but, when grandson grandson's Lo Zhenyu met black handsome black handsome white raven, this little secret began to become a difficult task. (A good base friend for a lifetime!) Who's the white Jay? Pocket Tong Micro Mall CEO, internet Product Manager of the Great God-level figures. When in the service Alipay chief user experience, the sensitive ...

Recently, a video explaining why Starbucks clerks are always writing wrong customer names has been massively forwarded on the Internet. In Paul Gale's short film, he thinks Starbucks is actually intentional. Because once the name is misspelled, the customer is more likely to send the wrong name to the social network in a spit mood. This is not just a free promotion? Once the customer has to get used to the fact that the name is always misspelled, which day the Starbucks clerk really spelled the right, it can bring additional surprises to customers. What Paul Gale said doesn't seem unreasonable. In the ...

Baby boomer generation, the youngest has reached the age of 50 years old. But the latest research suggests that consumers of 50+ age groups feel they are being branded ostracized, and that the message that brand advertising conveys reflects a failure to understand the crowd. The data from the National Data Agency (STATISTICS) show that Britain now has 22 million people over the age of 50, about one-third of the total population, and how many brands ignore the huge baby boomers? For 50+ age group ...

Buy a car to pay a deposit, buy a house to register first, and even buy an iphone have to queue, "limited edition", "Second Kill" and so on phenomenon is often. In the material rich today, why is there a shortage of supply phenomenon? This could be caused by "hunger marketing". Now consumers are facing more choices than ever before, almost to have no activities do not go to the streets, do not discount the point of not shopping. Merchant's gross profit margin only 5%~20%, but the marketing expense is up to 15%~25%. How to lure consumers into making money in the shortest possible time becomes the key. Many businesses choose to use "Hunger marketing" ...

What is an enterprise from the media? With Ali's IPO process, some of its business indicators have been made public. One of the indicators is staggering: Net profit margins are close to 50% (this figure does not include financial services such as Alipay). It has surpassed the domestic Tencent, and even surpassed Google. Is it the electric dealer who makes money? No, the average gross profit margin of the electric dealer can not reach that number, since ancient times retail trade is a penny saved, where may be compared to do the game Tencent is still high. Ali is not a real electric dealer, it has the so-called "entrance" of the electricity quotient. What's the entrance? White, that is ...

A popular word in English content marketing is called story telling, which is "storytelling." This translation is really out of place in Chinese, because it can make people's minds out of inappropriate associations, the most common one is: Tell stories? In our impression, the story is a child adults coax children the most commonly used weapons, including the little girl was the blame uncle tricked the tragedy. So storytelling, in the minds of our Chinese people, is a little bit younger and contains a certain amount of false ingredients. I mean, you can't just put s ...

In recent years, fan marketing has attracted much attention. Especially after the use of millet to the extreme, mobile phone companies have been marketing as the core of the Internet marketing strategy to build. However, as the major handset manufacturers in their mobile phone brand fan culture relish, the crisis has come quietly, fan marketing has lost control of the risk. 1, "Hunger marketing" of the runaway traceability of domestic handset manufacturers of the history of marketing, Zang and the Phantom of the mobile phone should be the earliest to bring into China, and then millet, hammer and other Internet handset manufacturers, but they have a common originator: Apple. and the apple ...

If you ask people around you what the impression of a branded speech on the web during the 2012 London Olympics is, many people may answer that Nike's "Live Your Greatness". Liu's injuries, Sun, and poetic controversy have all been remembered for the Nike voice, especially the "Live Your Greatness" extended by "ethically do it". The "great body" has been so successful in social media that many Chinese mistakenly believe that Nike is the sporting goods partner of the London Olympics, not knowing that the real owner of this exclusive identity is the flower ...

Micro-Comics Marketing few success stories, even hit face Meng, there is no real commercialization. All these, must break the public difficult to participate in the cartoon creation this bottleneck as the early matting, but emphasizes fast axes's network marketing industry and the set target too many social network domain, still cannot sink the heart. At the end of July, when the "Transformers 4" of the film heat wave has not Mousche, a half-month "Transformers: The Rise" of the Comic Collection contest, and Sina Weibo micro-comics channel. This with Mingshou tour promotion as the starting point of the activity, but did not arouse the attention of Weibo users, in micro ...

Listen to many reasons, still have a bad life. After reading this sentence, I suddenly associate myself with the social marketing thing, especially when you can see the truth of the full street, So-and-so said that "the Internet time to play is the fan economy" "Play the Internet xx", in fact, sometimes particularly want to ask, this group of people have a few really do a brand, And really with a brand through the social media marketing this ups and downs of the day. I'm afraid not too many people have experienced, because those who do not have the time to write these 7788 things AH. Every day...

Although the trend of digital marketing and social marketing is already obvious, finding an excellent digital agency is a headache for companies. The report of the Forrest research company shows that most of the interactive marketing executives don't expect the traditional advertising companies, but they also question whether the interactive marketing organization can be a good leader. Corcoran even described the situation as "the purgatory of the agency", where companies wanted to replace each other, but no one was prepared to take control. Marketingvox for several foreign agencies and a number of marketing executives ...

Recently in the domestic mobile phone circle of the war of words to the emerging wearable areas of the manufacturers to mention a wake-up: Do not learn millet-style fan marketing and hunger marketing. Like the beginning and end of all dog blood, in the mobile phone circle there is no eternal enemy, the day before the Spit-star Splash, pointing to the other side of the nose scolded two enemies are likely to silently shake hands, such as Millet and hammer, a period of time before the tearing of the war to see people spit. Now, however, there is a common enemy-the enchantment-of their opposites. Because the king of a comfortable evaluation, the old Logan Millet's third party investment this thing ...

What can a cone bring to consumers? Maybe it's a good taste, and what does a free cone bring? In fact, coupons or free to try this form of marketing in the fast-food industry is not uncommon, and how the consumer has been immune to this time, so that marketing activities out of the siege? A free cookie behind the heart, there is no marketing mind you know. With a sweet bucket of rescue links once O2O marketing "when you are on the road, suddenly mobile phone map app reminds you nearby McDonald has new products, according to its recommended route, within the specified time to reach the nearest dessert station, you can ...

All companies are struggling to seize the attention of customers, but in our time, TV ads no attention, send mail no one to dismantle, and even web ads are blocked, so, content marketing has received more and more attention. Getting your client to search your information as a content is becoming more and more likely to be the best way to promote your message, and some will even say it's the only way. The popularity of content marketing has led to the explosion of various sponsored content. Include text reports, videos, slides, and other forms of content that people will choose to voluntarily consume. The content with that ...