Hunger marketing is everywhere, can you see it through?

Buy a car to pay a deposit, buy a house to register first, and even buy an iphone have to queue, "limited edition", "Second Kill" and so on phenomenon is often. In the material rich today, why is there a shortage of supply phenomenon?

This could be caused by "hunger marketing".

Now consumers are facing more choices than ever before, almost to have no activities do not go to the streets, do not discount the point of not shopping. Merchant's gross profit margin only 5%~20%, but the marketing expense is up to 15%~25%. How to lure consumers into making money in the shortest possible time becomes the key.

Many businesses choose to use "Hunger marketing", with a slightly word-of-mouth products played "limited price" to attract customers.

But can not be a simple understanding of hunger marketing as "less low price", credit brand, quality products, flexible marketing is the key.

First, you need to find the "scarcity" included in the product-a prerequisite for running hunger marketing. Product raw materials, technology, functional value, etc. may be set up.

Secondly, we should highlight the added value of the goods as far as possible, that is, the product can meet the basic needs of consumers outside the function of value. For example, the purchase of Rolls-Royce is a symbol of identity-you need to apply in advance, after the manufacturer of your identity, assets, and so on a wide range of audit passed after, will be possible to buy; If you want to buy black, even if you have a billionaire, as long as not the head of government

Distinguishing from homogeneous products is also a method. In order to promote the Japanese businessmen often use the "limited selling Shell", is in the specified time, the limited place to sell a certain product.

Second, the line of propaganda must follow. Products before the market, the manufacture of selling points, the appropriate provision of information, lifting the appetite of consumers. After the listing, the use of social media to spread the purchase of real time, foil demand for the atmosphere, stimulate consumers desire to buy.

The next thing you need to do is interest-inducing and promotional campaigns, such as price concessions, or extra gifts.

Finally, the production of a demand for the table, so that everyone frantically snapped up. In reality, the figures published and actual sales are likely to vary widely.

But because the waiting time becomes longer, the purchase difficulty becomes big, the consumer's expectation to the commodity also naturally improves, if waits for the time or the price exceeds the consumer's withstanding scope, the consumer will seek another elsewhere. Even if you are lucky enough to buy it, you will have a great aversion to the brand because it doesn't match expectations.