Korea 43% Film can return this profit, what cheats behind?

Influenced by the 2008 global "financial crisis", the Korean film was once faded, as the economic situation improved, the Korean film industry struggled out of the trough, and showed a rapid revival of the trend, of which, the Sino-Korean co-production film became a trend. South Korea in the type creation, the cultural expression, the industrial development and so on many aspects all can the good transformation, has provided the valuable reference experience for the current Chinese film art and the industry development. South Korea's acclaimed film Last year: "The Treasure League" "The Gift of Room 7th" "Secret and Great", they have a common feature-comedy elements, "Snow country Train" is a Korean film ...

Go into social media manager: daily work arrangement

For a social media manager, it is more or less a daily deal with social networking sites, from one jump to another, analyzing data, planning content early, and accomplishing a myriad of tasks. As a social media manager, are your workloads and workflows similar to others? Do you do the same task? Writing similar content? Most importantly, does the same task take the same amount of time? Social Media manager's daily work arrangement social media tool Socialcast, the manager's timetable data processing, drawing interesting information map ...

Stephen Chow is a product paranoid?

Recently about Stephen Chow's character crusade is underway, followed by comments and posts are basically good tens of thousands of. However, Stephen Chow film is still in full swing, his new film called "Mermaid", the draft has 120,000 people to sign up. Stephen Chow is very aware of what is the key, that is: products. Stephen Chow is also a product of paranoia: 1, paranoid pursuit of new meaning, comedy pain point is innovative. Stephen Chow said: The audience will never tire of any drama, only tired of no new and no sincerity of the drama, all, there is new ideas how important, especially in comedy. 2, the details of the master. Chow ...

How does the good voice of China enlighten the Internet?

Zhejiang TV's "China Good Voice" will usher in the finals tonight, 11 of the National Day holiday is about to pass. In the hometown of Handan these days, the son has been hoping to stay away from Beijing, away from the noise of big cities, thinking about some internet things, because only away from the internet, can see enough thorough. A few days ago, Zhang Ying said mobile internet bubble will be, please entrepreneurs winter. Today, just in the sound of the four mentor champion of the growth process playback, watching the champions from the beginning of the singing to get the Mentor Group championship. Son super sudden feeling, the tutor is like VC, good voice ...

Social network promotion strategy error? There is another way.

See an article that answers a lot of my puzzles, why many brands invest a lot of money in social media but do not receive the expected return. Piers Cooper, chief executive of Addvocate, an advertising start-up company, recently published a commentary on the technology website the next Web titled Why your Advertising Strategy is wrong. The author believes that today's corporate social media advertising strategy is completely wrong, the right strategy is to staff as the company's propaganda ambassador. Some of the world's biggest brands have been spending huge sums on social media ...

Whether you want to accept it or not, the new marketing era has come

Looking back on the development of China's electricity market, this plate has been no doubt, especially after Ali listed, China has become one of the world's most prosperous electricity business market. But why do very few people think about how to be a new guest? In fact, from our customer feedback, China's TOP20 customers are starting to have a special budget to get new customers, because they want to expand the size of the way out only new guests, but we all know that the current access to a new customer, from a single ROI perspective is beyond the income, So the new customer is very contradictory to the electric dealer, the new guest is too expensive, but whether you are willing to accept the new customer's acquisition cost, this time ...

SEO can help social media marketing become better

Today, content marketing is the core of enterprise marketing strategy. Whether it is search marketing, social media marketing, or mobile internet marketing, has become only the media carrier, the path of transmission, unchanged is the content. So, internet marketing is essentially content marketing! How to maximize the effect of content marketing, from the point of view of SEO, let SEO for the Internet content marketing "Finishing Touch"! Now many people are sigh, seo era to end it? Social media shocks, so that the role of the search engine outside the chain greatly weakened, SEO outside the chain Commissioner's position has almost disappeared, the industry ...

"Golden Age" is a lesson in positioning

National Day Golden Week keyword, in addition to "plugging", is "the Golden Age". The most luxurious lineup, the most internet marketing, the result is the box-office dismal, why is this? "The Golden Age", the cast team luxurious incomparable, comparable to "the founding of the Great Cause", director of the Golden Statue Award for the best director Xu-hua, screenwriter Li Yu has won the Gold Horse Award, covering the Zhiwen, Chu Yaven, Huang Xuan, Sanle, Quan, Odawara, Ding Jiali, Qianyuan, Sha, Zu Feng, Zhang Translation, lei, Kang Wenkang, Chen, Pama Yi, Zhang Jia translation, Wang Jingchun, Yang, Giogang, Zhang, Zhang Yao, Song Ning, Po, Cushing phthalocyanine 、...

Don't think fan marketing is everything.

The internet is, to some extent, a "quick buck", it makes the pace of wealth creation more and more quickly, and let patience in this era seems particularly scarce. It took Bill Gates 12 years to get his first 1 billion dollars, and Yahoo's founder Jerry Yang has reduced this time to 3 years, but also 3 years, Lei even will be the billion dollar valuation of millet, it led the "fan marketing", but also become the business marketing of the Bible, Schooled, an entrepreneur with a large cult of millet mythology. Fans of course are good things, it looks huge and uniform, get ...

The Giants have stepped into mobile advertising platforms

Guide: At present, in addition to the field of Anwar, the United States, and other independent players, the Giants have also been deeply involved in the market: not only Baidu last year to set up a mobile advertising alliance, Tencent, 360 also began large-scale promotion of its own advertising alliance this year. Although more than a year ago, MA, Li, Zhou and other big guys are still saying that not optimistic about mobile advertising, but from this year, mobile advertising platform situation is bullish, a report said the mobile application advertising platform Market size will reach 4.6 billion this year, and the Giants have started to promote their mobile advertising platform. As the internet three big business ...

Why the Golden age was defeated

In the United States, art films are mainly associated with indie films outside the Big Hollywood studios. Most of the costs are low and are often created by young filmmakers. Unlike French art films, which have received a lot of support from the authorities, the Government's support for art films is negligible in liberal-policy America. But this does not affect the American art film in the squeeze of Hollywood blockbusters to find a living space. The fundamental reason is that American art films form a set of market-oriented competitive strategies that are not competing for the mainstream movie market dominated by Hollywood blockbusters, but with a specific view ...

Five tips from entrepreneurial executives

Select the five tips that these executives have summed up. This is both their personal experience and the advice of professional managers who want to leave large companies to start a business. Entrepreneurship, even need to use Gbagbo bo future things, you are ready to meet the baptism of the storm? One. Do not follow the inherent experience Yang Technology President (formerly NetEase Vice President, Dispatch editor-in-chief, "Beijing News" editor-in-chief) I was in the Southern Metropolis Daily, the Beijing News, Dispatch. In NetEase as vice president, directly to Ding Lei report work, professional managers in this line has basically touched the ceiling, and then go up ...

In the age of mobile internet, the fan economy is used to cheat

There is no unconditional loyalty. The "fan economy" here is not about chasing star consumption. But in the Internet social era, some people put the concept of "mutual interaction" into a "one-sided acacia", and to make a big fuss. The so-called "fan economy" is the product of the old internet age, is the Internet social bureaucracy, seemingly novel, innovative, in fact, is the concept of stale people invented the "pseudo concept", simply cannot afford to practice and scrutiny. Faced with the advent of the mobile internet era, it will eventually become a joke, followed by a detailed discussion. The internet will be the most equal, free 、...

TV barrage + Mango TV: The Internet transformation of Hunan Xiang Army

On the evening of 12th, Golden Eagle finally ended the three-day ceremony, one of the "Golden Eagle Festival of the Internet Festival Awards Gala" is particularly surprising: it is not just the first traditional media to the new media awards large-scale activities, but also "TV bomb Screen", "Live Scan Code" and other Internet thinking in a TV party played a wonderful effect, Pull the young viewers back into the living room. From this point of view, has been praised as the industry's Hunan television, the group changed to connect the Xiang Army, in addition to cause concern in the industry, perhaps, Mango TV is also Hunan radio and television twist bar four years of the third round of reform can bypass the "separation of production and broadcasting" ...

"Flower Road" unrivaled National Day file, the secret of success

"Flower Road" unrivaled National Day file, as of October 11 night has won 893 million box-office. However, behind the box-office boom, one of the investors, Beijing's share price, did not rise as the market had expected. After the three trading days after the long holiday, Beijing tourism fell for 3 consecutive day, so many investors depressed unceasingly. On the evening of 10th, Beijing Tourism disclosed the film's box office split. Perhaps the reason for the fall in share prices is hidden in the scheme. In the gambling scheme, Beijing tourism and other issuers to provide a guarantee for the production side, "flower" more than 500 million of the box office, Beijing Brigade ...

"The Golden Age": The cost of commercial films, the Life of art films

As of October 10, the "Golden Age", which was released on October 1, was 41 million, and if the usual box office curve, the "Golden Age" box office might stop at 60 million. From "Sister Peach", "daytime fireworks" good-looking box office results, many people saw the dawn of domestic literature and art films, even the 2014 "Art film year," but most people overestimate the maturity of the domestic market, and the "Golden Age" box office performance has not reached people's expectations. (about "golden age" before the film is expected, you can go to titanium media this ...

Is Liu really only a Liu Dao for sell?

I have to say that the voice of Liu in the voice of the thought of Rom, still feel more surprised and surprise. The obvious is that this is indeed a very subtle marketing. In this marketing plan, there is no orderly process, completely reverse the traditional marketing methods. From Liu's old voice, I can feel his low posture, willing to work with the Luo thought of the bottom of the connection, and thus invoke a variety of unexpected resources to carry out a variety of "people" as the unit attributes of the horizontal interaction. But from the proposal of the promotion and explanation, Liu Old union five high man, obviously from the beginning has been ...

No money on the roadside stalls? So you can play.

They graduated from the prestigious schools, from Google, Baidu, the Chinese Academy of Sciences leaving business, selling pancakes, meat sandwich, roast pig feet, sell ducks. They give up the good treatment of big companies and care about food and vegetables. In the past year, IDG Capital has invested 15 of new venture projects, and the Peking University Law master Zhang Tianyi's "New Dong rice noodles" is also in it. IDG Partner Li Feng that in the investment project IDG "made two early", one is internet finance, a young lifestyle and young entrepreneurs. "Many people have real interests and idealism, creating a different life, consumption, entertainment ...

Booking is just marketing, don't take it seriously

Ding Dong Community mode has disease, disease in cou, promote disease, disease in the skin, products have disease, disease in the bone marrow. Although the concept of Ding dong is good, but so far in addition to social ties, with the link between O2O and life of the two label half cents relationship.   Its product design has nine major mishap, so many problems, Ding dong community still saved? It's not like that. Because Ding Dong community goals and development has caused his circle has such a big, especially again such an era, community, O2O successful case too little, the study is too little, so this is a trial and error process ...

"Flower Road" strong box office, behind the secret?

Guide: "Flower Road" in the national day file with more than last year's champion film 3 times times the strong momentum of the box office, and finally live up to the breakthrough of 1 billion yuan box office, screening 17 days cumulative 1.004 billion. From the National day file leading the daily box office, "Flower Road" to maintain a gratifying box-office growth, early in the film to an average of 35% (premiere daily row rate of 46.64%) above the high row rate 9 days to set a 800 million red box office, the production side, Cat's eye film (exclusive network pre-sale platform), Matt Culture ( In charge of the whole case marketing media companies) unanimously to I dark Horse said that the box office more than ...

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