In the age of mobile internet, the fan economy is used to cheat

There is no unconditional loyalty.

The "fan economy" here is not about chasing star consumption. But in the Internet social era, some people put the concept of "mutual interaction" into a "one-sided acacia", and to make a big fuss.

The so-called "fan economy" is the product of the old internet age, is the Internet social bureaucracy, seemingly novel, innovative, in fact, is the concept of stale people invented the "pseudo concept", simply cannot afford to practice and scrutiny.

Faced with the advent of the mobile internet era, it will eventually become a joke, followed by a detailed discussion.

The internet will be the most equal, free, open and spirit platform. The more perfect it develops, the more stereoscopic the human nature presents. Let's review the three stages of Internet networking in China:

1, Forum Community Times-moderator Jinshan as King

Since 2000, the rapid development of the Internet, the domestic beginning of a variety of forum communities, that is, BBS forum times moderator Jinshan as the king, with the right to recommend and the right to the top, its personal views control of the party's public opinion. I have served as a moderator Tianya, Phoenix, MOP, often feel a feeling of being surrounded by the privilege, Tianya peaked in 2010, when the Chinese Internet Hotspot event 80% from the horizon, but the Sheng will decline. This kind of social interaction, which is the main way of replying and standing letter, will be replaced by new things!

2, blog Weibo era--from the media grave

Although the content of the forum is king, but the way of communication is original, is constantly posting and thread. So this "onlookers" and "excitedly" as the dissemination of the media platform generated, blogs and microblogs, then formed a new concept: from the media. And then there's the Big V. The so-called "fan economy" is also formed in this stage.

With fans, you can push ads to fans, and the first people to take advantage of Weibo have made a windfall, but they have also broken their bridges. The essential reason lies in: many micro broad V in order to make money, the advertisement has no principle and the bottom line, but in the content manufacture aspect does not care, this is the digging the grave. Others pay attention to you, is to obtain value, and you not only can not bring value, but also constantly push ads, then I will shield you!

The advance of Weibo is nothing more than two points: one is forwarding to achieve rapid transmission; the second is to reach the individual, and these two points are indeed social breakthroughs. But the development of micro-blogging in the end will inevitably lead to unequal speech. The star fart also can a group of people rob to smell, the people home fire also nobody, this violates the basic principle of the Internet: equality. So the next era came.

3, micro-faith era-equality, communication, diversity

The small individual, also has its own brand. Micro-letter with such a slogan turned out. The micro-credit boom represents the full arrival of the mobile internet era, a new social era in which micro-letters change "fans" to "friends", emphasizing the equality of communication and strengthening personal life.

However, after the development of micro-letter, some people began to operate micro-blog to operate the micro-letter, began to Tinker Circle of friends. They first packed a gimmick, and then posted ads around, attracted a lot of curious people onlookers, so on the external publicity of its fans how many people, began to pose as a big coffee, have to do training, write books, have to do products, there are frat and so on, became the tool of convergence, the friend Circle was stirred mess, Let a lot of people unbearable.

4, the Internet social Return to nature: communication, so that all possible!

The internet is changing rapidly, "one-to-many" flat social mode has become the past, "one-to-one" linear communication model came into full. The most important thing is not how many people you greet, but how many people really trust you. And these people who trust you, everyone has a certain number of trust, has been developing down ... This is your social chain, which determines your personal value. This is social fission, a long and narrow social chain, and its commercial potential will be greater!

If you understand this, you will understand where the social potential of the future is. It's a social chain similar to the "direct" structure. But the essential difference with "direct selling" is that direct selling is a strong product selling under weak social relations, and is the ultimate goal of selling things. and micro-quotient is a weak product recommendation under strong social relations, because the micro-business is part-time, they have their own career and income, and product recommendation is only their social and communication by-products.

So, to mention those who are prone to be the micro-credit, they meet, train, and book. Don't you think it's funny?