Online Marketing

In social times, when the negative news of a star is spread quickly in various social media, the brands it endorses may suffer an unprecedented crisis, and all the ways of the crisis are no longer in accordance with common sense. In the face of such a menacing "negative frenzy", how can the brand use social media to resist or counterattack? Since entering the 2014, the entertainment circle has been frequent, cheating, prostitution, drug-related various stars of negative news frequency; In the back of the stars who cried and confessed, a business crisis also staged. With "Landlord &quo ...

October 11, a classical music will be located in Shanghai, Huaihai Road, the Starbucks People's Square store staged. During the 1-hour performance, flute player Laura and guitarist Lin Fantasy played several world masterpieces for the audience. This is another Starbucks store marketing. Starbucks related officials told the "Curiosity Daily," the event was launched by Starbucks, jointly with the Asian culture co-sponsored. Sub-Yi Culture is a Shanghai cultural performance company. It organizes musical performances on a regular basis, focusing on local musicians who bring in overseas to perform. Since 2013, they have begun to ...

The same street snacks, some people can only push the small carts, and urban management frequently staged "cat and Mouse" game; someone opened the shop, invested in the money, but can not get rid of the "dirty" situation, front of the cold horse sparse. But a businessman in the 5·12 earthquake in ruins, Cao Min, a complete restaurant layman, but with a short period of 5 years, will be the traditional street snack----the absolute industry King, the National Direct Battalion, chain stores more than 900, and even far to Xinjiang, Inner Mongolia, Tibet and other areas, the annual sales of up to 200 million yuan. To stand on the ruins of the earthquake ...

In the promotion of your business, the role of visual content can be said to be a picture of the thousand words. Visual content can have a greater impact in a short time. Studies show that the brain processes visual content 60,000 times times faster than text content. In addition, 93% of interpersonal communication is nonverbal, so visualizing online business is critical. Many companies may understand the importance of visual content on a conceptual level, but few companies can grasp the opportunity to effectively combine text and video content. Here are 5 brands of visual marketing in a novel and unique way on multiple social media platforms ...

With the development of mobile phone from functional to intelligent, the era of mobile interconnection has come. Faced with the era of mobile interconnection, enterprises need to establish a new marketing concept, in order to capture the future business opportunities and development. Mobile Internet business model, is in the user's time and attention as a scarce condition, with the help of mobile interconnection interactive communication way firmly grasp the business value chain client experience adhesion value and application content End-to-end integration to provide value, and through the effective interaction of two types of value, formed the enterprise business value of the rolling amplification, In order to achieve the purpose of brand marketing. In the mobile Internet to achieve the goal of marketing value ...

China Mobile's Internet market reached 44.49 billion yuan in the second quarter of 2014, up 104.1% per cent Year-on-year, the consultancy data showed. Mobile Internet is changing our life, for marketing, in the mobile internet era, the route of advertising and the traditional internet era has been different. "Synch on" (Always online) features, mobile end "one-on-one" unique information transmission, and mobile internet users of the explosion of growth ... These have become an important label for mobile Internet and provide more for the innovation of mobile marketing ...

These two days a lot of media are in the propaganda of a 95 girls after the body of the event for travel, the background is from a "travel with the body: 95 after Meng sister to the country to recruit temporary boyfriend to accompany the tour!" "The post, the author called" Me Small Fresh heavy taste ", claiming to be a 95 after the" Meng sister ", want to pass" one City a Love " Way to realize the dream of travel in mind. In simple terms, it is to recruit different temporary boyfriends for different cities across the country, with boyfriends completing travel guides and paying jobs, while girls pay their emotions and bodies. This kind of episode seems to be the way that marketers used to be, what pins ...

Since entering the 2014, the entertainment circle has been frequent, cheating, prostitution, drug-related various stars of negative news frequency; In the back of the stars who cried and confessed, a business crisis also staged. Take "Landlord" as an example, Ko Jindong endorsement brand including dazzle Mai chewing gum, Nivea Cleanser, Adidas and so on 19, and Jaycee name also has a number of advertising endorsement in the hand of Dove chocolate. In the social era, "drug-related" news, it will quickly spread in a variety of social media, as people's gossip, even when people meet greet the "opening topic." Chengmenthe, implicating, these Ming ...

The big national confrontation and the soil of the drop slag of the technical school ad to form a humorous gap, the tipping point, the excavator's spoof is Born, and finally let the Blue Xiang joke fire all over the Internet. In fact, Lanxiang Technical school that typical of the township enterprises advertising itself without any communication power, however, Lanxiang always as one of the protagonist in the Chinese and American hacker attacks in the news, resulting in a large increase in exposure, the mystique is also more strong, the national confrontation and the Earth slag of the technical school advertising to form a humorous gap, the critical point, Excavator's spoof joke turned out, finally let the Blue Xiang joke fire all over the Internet. No...

Why does it have to be a "symbol" when we define the brand's reputation and popularity? Literally, "symbols" have two meanings: one is a simple graphic or image, they are similar to each other, and the other is a visual graphic that captures the eye and has a more religious meaning. On the surface, the brand and religion are completely irrelevant, but there is a significant relationship between the symbolic and symbolic brands, both of which contain rich cultural connotations, but they all have a concise external vision. In particular, before the popularization of education, the use of symbols to maximize the performance of complex culture and practice, in the society easily spread ...

From Salt Lake City to New York, big companies such as United, Delta and the United States fare very well, and finally I chose to take the small company JetBlue Blue. It is 800 yuan cheaper than United Airlines, but takes off at 11:35 in the evening. JetBlue, a low-cost airline, has been in the doldrums after 911, and it is a contrarian, lucrative market with shares that have become the most popular airline shares in history. A cheap ticket does not mean experiencing discounts. New aircraft, attentive service (wine charges), entertainment equipment (rent headphones charges), or leather seats (plus blanket charges). Although it was a red-eye flight, it was packed. Looking out of the window dark ...

The most classic of the history of the seven marketing cases one, hit 10 percent estimated everyone likes to buy discounted goods, because the feeling can be a lot cheaper. In fact, discounting is a disguised way of making money for many businesses. Generally 7, 80 percent is very common, 50 percent is very rare. However, today to say this is to play 10 percent! Are you curious? Let's take a look at it! It is reported that Tokyo, Japan, a gentleman's shop in Ginza. This is the first "hit 10 percent" sales shop, once a sensation in Tokyo. The goods sold at that time were "Japanese good". This is how they are implemented. First set a discount sales ...

All surveys show that people spend more time on their mobile devices to search, shop, chat, share, and play. Most people believe that good hardware in a device can help them complete their tasks perfectly and smoothly. A key component in the hardware will be the key to opening more functions, from the perspective of consumers and advertisers, which can be called sensors. Sensor presence in the past 12 months, we've proven a revolution, and as more sensors are embedded in our handheld devices, the licensed app will become a more powerful work in everyday life ...

A few days ago, my speech during the Guiyang advertising festival, "the Opportunity and challenge of the advertising industry in the great change era" drew many people's attention and discussion, among them, a lot of people in the advertising industry have said that the change in advertising has never been as amazing as today, six months to a year, the entire spread of the pattern of the industry will be a huge change, A new digital marketing platform is likely to rise rapidly in just one to two years, and if you look at the spread of social media, you can almost update it by the hour. Most of the time, the brand has not fully figured out the new term of internet marketing, the latest technology ...

Recently, in the chat with the industry, KK sang the Liu Zisu has an interesting reference, he will this trend as "reverse O2O"-the original occurrence of the online concerts, or in Chaoyang Park, "the" "about the frame" activities moved to the line. This allowed the incident to be witnessed by hundreds of dozens of of people, instantly becoming hundreds of thousands of millions of people. Attention is value, traffic is business. Now, the video arena has been quickly put into force to start the online entertainment resources. Today we take stock of each video site O2O live trial. 1, the greatest momentum: Music video live concert with the NBA ...

Before we study the specifics of how to do it, let's take a look at how to lay the groundwork for PR activities--to hold the right PR point. When is the PR moment the best time to start a PR campaign? In Suster's view, the product development is completed, or has been generally designed, only suitable for the product launch PR activities. Of course, in the current hot on the public platform, there are many teams have chosen to promote the edge of raising money, edge development and improve products. But in any case, projects that can participate in the public and get investment, even if they haven't made a product, are at least designed ...

Faye Wong sang the film "hurried that year" theme song these days, Faye Wong singing the film "hurried that year" the same theme song once on the line, the constant brush high data. In addition, popular singer Wu Yifan for the new film, "There is a place only we know" the creation and singing of "a place" after the public November 6, set a 50-minute trial record of millions. Faye Wong just sang the theme song but became the leading role of many fans or fans found that the last year, the theme of the film is particularly eye-catching. For example, "Hackberry" singing "Ordinary Road" for many literary youth ...

They may be more resistant to business, but will be willing to pay for interest, through many brands is enough to outline a portrait of a literary youth. "Literary Youth" is a "petty bourgeoisie" after the rise of an identity, which is different from the public group, but not a small audience, they are springing up, and growing. From the social point of view, the emergence of literary and artistic youth groups has its inevitable reasons. On the one hand, more and more developed economic base let young people to the superstructure-the pursuit of the spiritual world more attention; On the other hand, the network development has brought rich literature and art to dabble channels and resources, so young ...

Recently, the growing micro-business has become the object of the Crusade. Traced back, all this stems from the micro-quotient of "rise" and "Extinction theory" of the prevalence of the supporters that 2015 will be the year of the micro-business, micro-business will usher in all-round development; opponents believe that the micro-business will die, 90% of the micro-business is facing shuffle. In this time of the air, where the pigs can fly, what is the point of the micro-business? Friend Circle Micro-quotient has been sentenced to death, Third-party micro-business, the future of the long, after the electric business era, micro-business of the way out? Friends Circle the death penalty has been set to circle of friends as the base of the micro-business basic into the dusk, relying on the generation ...

In the lack of information, the news portal because do not know the user's information needs, only through a large number of news to the user to push, so that users in the mass of news flow to find their own needs of the news to click. User is a point, news portal is a face, news portal can not only do a point, but to do face, you need "dazzling" news information. Therefore, this is also Yahoo, AOL and other news sites can not understand the domestic news portal, one of the reasons why people need such a large amount of information? I have to say that this is a strange scenery line of the domestic news portal, the crash is all ...