Five brand visual marketing tactics worth learning

In the promotion of your business, the role of visual content can be said to be a picture of the thousand words. Visual content can have a greater impact in a short time. Studies show that the brain processes visual content 60,000 times times faster than text content.

In addition, 93% of interpersonal communication is nonverbal, so visualizing online business is critical.

Many companies may understand the importance of visual content on a conceptual level, but few companies can grasp the opportunity to effectively combine text and video content.

Here are 5 brand cases of visual marketing in a novel and unique way on multiple social media platforms.

#1: Popular Car Facebook

Volkswagen has created a visual timeline for the brand's "glorious years" on Facebook. As brand advocates wander through the visual display of Volkswagen's history, they will have a deeper understanding of the German car company that began in 1938.

When readers scroll the timeline, they feel as if they are part of history. They will witness the establishment of Volkswagen's initial factory in Wolfsburg, and participate in a celebration of VW's breakthrough in millions of production.

This entertaining approach is not only interesting, but also a strategy that applies to all audiences. Whether it's a car enthusiast or a rookie, you'll learn the humanities courses on the background of Volkswagen by browsing the timeline.

How do you use this tactic in your business?

Use the Facebook timeline to visualize the company's history in a visual format. Record from the company's opening to every milestone in the future. Another interesting strategy is to take photos of the team on the PO and share the behind-the-scenes photos that reflect the company's spiritual core.

Customers have been studying your company for a long time before they decided to buy it. You need to provide them with the information necessary to make reasonable decisions, share the company story in the form of pictures, and develop an emotional connection with the customer.

#2: Pinterest of AMC Theatre

From the moment the AMC Theatre was settled in Pinterest, their audiences were brought into a world of wonderful movies. From the old Hollywood golden age photos to the latest Batman boom stills, AMC's Pinterest is a gold mine for movie enthusiasts ' memorabilia.

Although Pins does not sell AMC directly, it is clear that their goal is to delight film enthusiasts as film experts (which are related to their brands). In addition, they also po out gifts, interesting discoveries and fan photos to keep the audience active.

AMC theaters may not always be as marketable as their rivals, but they build a reputation in the industry by consistently providing high-quality content.

How do you use this tactic in your business?

Strive to be a resource pool or expert in your industry or field, while avoiding excessive marketing of yourself.

Create a unique Pinterest forum to talk to your audience. For example, create a Pinterest section focused on answering customers ' high-frequency questions, and attach a dummy operation guide to the product in another section. Place user submissions (such as customers using pictures of your home product) in a conspicuous location.

If you are a local company, you need to have a lot of snacks outside your business. Create a cool map of your favorite local hot spots and recreational ways to play on a plate PO. Another way to do this is to create a section that is designed to display user-submitted UGC content, for example, if you are a café, you can put a customer's picture of the coffee in your store in this forum.

#3: Nike's Instagram

Nike has long used Instagram to build its brand image, and the ingenious use of INS also suggests that they are familiar with the psychology behind the social network and have an insight into the target audience mentality. Nike will continue to expand its customer-centric mission by using a "fan-first" message from the use of the word-tag phrase inspiring strategy.

Content such as #nevernotrunning and #makeitcount is easy for fans to feel encouraged. Nike's pictures record the moment of movement in everyday life and inspire ordinary people with words like "ethically do It."

Nike's creative ideas are not limited to the simple use of Instagram. Through PhotoID, fans can take their Instagram photos as the background of their heart-water Nike shoes. PhotoID allows fans to conceive, design, and share their ideas. Nike also gained more content and mobilized the enthusiasm of the fans to participate.

How do you use this tactic in your business?

Create motivational content that can talk to fans. Contact your fans and ask them questions. Remember this and share their passion. Don't forget to use the associated # Word tag to extend the campaign cycle.

In addition, using Instagram photos to stimulate more interaction is also a good way. Regular fans are likely to turn pink and are happy to advertise your company's Word-of-mouth.

#4: IHOP Restaurant Tumblr

When you stop on the Tumblr page of IHOP, even if you have eaten a hearty meal, you will be bombarded with a series of tempting food images. From a sweet strawberry muffin to a one-time meal of delicious pancakes, IHOP's tumblr page is literally (or at least breakfast) cargo heaven.

Maybe it's just a glance at the photos, but you'll soon be attracted to them. In addition to the seductive beauty of the picture, IHOP is also full of sharp humor cells. Their language style is optimistic and attractive, giving the brand vibrant, youthful atmosphere.

IHOP has been keeping a close eye on the audience's dynamics. They have done their homework to attract young fans. Popular meme, new discoveries from fanatical cargo, and client uploads from social networks are the machines they use to cater to audiences ' needs.

How do you use this tactic in your business?

As the above brand case shows, there is much to discuss about the image recognition of social media. For example, Instagram focuses on images, while Tumblr pictures and texts occupy roughly the same proportion.

Find a balance between these factors and your strengths, and use other marketing channels.

Share your product's beauty chart or capture the product's daily use. Use tools such as savepublishing to get quotes from the latest blog posts, watermark and link the content back to your blog.

#5: The tower Bell is in Snapchat

There is probably no more risky brand than the Taco Bell, the world's largest chain catering brand for Mexican-style food, belonging to Yum's global catering group, because it uses Snapchat to create influence for itself. With only a handful of brands willing to embrace the mysterious social network, the campaign has found value in the short, precise positioning of video advertising.

The idea behind Snapchat is "burn After reading". Your content or "story" can only be stored online for 24 hours.

The tower Bell became the first brand to use Snapchat to create the first film, announcing the launch of the new product Doritos Loco Taco.

The success of this campaign and the use of Snapchat is credited to the promise of the tower's commitment: to provide exclusive content on social networks.

Because of its Snapchat nature, it is not effective for all businesses. But any company that treats people under the age of 25 as a target should consider incorporating Snapchat into social media strategies.

How do you use this tactic in your business?

Make your clients feel special. Use Snapchat to release the company's exclusive news or behind-the-scenes footage. Let your audience know your business from your unique story.

In addition, regularly challenge your audience and try to drain them from existing social media channels to Snapchat.

Last thought

Understand the differences in all visual networks and create a unique experience for your audience.

Your business will be able to play the visual marketing. Create differentiation in the ocean of information noise.