Where IPhone6 will let mobile ads go

All surveys show that people spend more time on their mobile devices to search, shop, chat, share, and play. Most people believe that good hardware in a device can help them complete their tasks perfectly and smoothly.

A key component in the hardware will be the key to opening more functions, from the perspective of consumers and advertisers, which can be called sensors.

The appearance of the sensor

In the past 12 months, we have proven a revolution, and with more sensors embedded in our handheld devices, licensed apps can become a more powerful tool in everyday life.

For example, last year's most popular two smartphone Galaxy S5 and Apple 5S, all have fingerprint lock function, which makes our mobile phones become our exclusive products, but also allows us to more simple and fast unlock the phone. The two phones also have three-axis accelerometers: gyroscope sensors, distance sensors and light sensors. And, with the latest Apple 6 and Apple iwatch released, new sensors, like barometric sensors and heart rate monitors, are quickly appearing on Apple's product lines.

Over the next few months, we will certainly see more sensors added to our mobile devices, and the device's processors will become more sophisticated, making smartphones the data center of our daily lives in the future. Our devices can be listened to (via a microphone), can be viewed (via the camera), can be touched (via the touch screen), can be positioned (via GPS and magnetometer), and become more exclusive to consumers as long as you like.

Today's mobile advertising

Now mobile advertising is mainly in the installation of the app work hard, there are many in the game app to do simple banner ads. But we've started to see savvy marketers integrating multimedia into mobile ads, and adding interactive designs to multi-touch devices as well.

We've been talking about how to drive consumers to interact and how to take advantage of the characteristics of native devices for several years. Like Pat, screen or even shake, these most basic way, has become in multimedia mobile phone advertising mainstream interactive way. The way they can't be implemented on a desktop device, to some extent, creates a living environment for businesses.

However, this is the beginning.

Future Mobile Ads

Future mobile advertising depends on what kind of sensors the business can or will put into.

Imagine showing your target audience an advertisement to lure them: a heart shaped in the air with an accelerometer and a gyroscope in one's cell phone. Or if your ad uses Compass sensors, you can creatively dynamically adjust direction and guide you to a recent retail store with its merchandise.

The possibilities that marketers can create with device sensors are endless and easy to achieve, simply by letting consumers move, rotate, or tilt their devices. Creating these brand interactions can not only cultivate unforgettable experiences, but also create fun to repay consumers.

With the advent of wearable equipment, we are about to start a new era of mobile advertising. Agents, businesses and media providers need to work together to develop a wide variety of sensors to absorb creativity in a completely new way, a unique way of portable, sensor-equipped devices.

This is the most successful development direction of mobile advertising, through the establishment of a harmonious relationship between consumers and brands, with consumers the most desirable way to enjoy the appreciation of brand information delivery.