Online Marketing

Many of my customer partners often give us a response, the company's boss now also began to pay attention to marketing, and spent a great effort to recruit, build a team, and even with the external Third-party marketing company, the result is always marketing no improvement, and now we do not intend to work with third-party companies. The first question I asked was, "Why is your marketing no good?" Partners are often surprised, yes why is my marketing no good? What's the point of this thing? In our view, all marketing should be result-oriented, but in fact, the data show that more than 90% of corporate marketing ...

The 2007 World Wide Web Consortium Project HTML5, until the end of October 2014, the eight-year specification finally formally sealed. Over the past few years, HTML5 has subverted the pattern of PC Internet and optimized the experience of mobile Internet, and then HTML5 will subvert the native app world. This may sound alarmist, but if you take a serious look at the history of HTML5, you will find that this is the world's trend indeed. Know history to predict the future, first let us see why the birth of HTML5, these 8 years is how to come. One...

Cherry blossom Cone run cool 0 yuan Rob, McDonald's in China began to explore the O2O mode of new attempts. September 24, Baidu on the map of the McDonald's logo next to a pink ice cream, this is McDonald's for the new cherry-flavored cylinder ice cream tailored activities. According to the data from McDonald's, the 10-day event in the 11 holiday has gained more than 20 million page visits, 50多万次 shares, and in social media it has received nearly 70 million of its reading, and has boarded Sina Weibo's popular search list. This marketing based on LBS technology Strong support ...

In recent days, Jiangsu satellite TV, Zhejiang satellite TV, Hunan satellite TV held a series of ad tenders, including "Run Brother 2" 216 million, "I song 3" 300 million, a new program "Idol" 400 million, "Dad 3" is up to 500 million. Although the specific value of the industry has a lot of controversy, but whether 300 million or 500 million, are far more than 2014 years of overall results. In order to a glimpse of the high handsome advertising boutique world, entertainment Capital specifically interviewed the star President Cha, once operated a domestic mobile phone media advertising to buy Mr. Jiang, a 4 a advertising company staff (alias Zhang) and so on.

Data mining Background The current era is the Internet era, the in-depth application of the Internet has covered all walks of life, young and young. Anyone, no matter what occupation, what business model, product or service, if you want to effectively open up the market, arouse concern, wake up customers, can not leave the Internet platform and alone good. In a word, if you ignore the influence of the Internet, any business, any industry can not have big development, may not even survive. That sounds absolutely brutal, but it's basically true. As a data mining marketing application of professionals, if the ...

Not long ago, in an internal meeting, the head of the water purifier to recommend the first independent production of new products, the person in charge of the product performance and price advantages, the presence of some people secretly revealing a rich expression, I am sensitive to distinguish this expression of the language of marketing against the resistance and suspicion, Immediately and we discuss why there is such a reaction. Sales people and the audience composed of a typical marketing environment, in this environment people go into a so-called marketing status: The Speaker is true and false mixed, the listener letter is not letter, both sides finally smile, silently in the heart thinking of a word "cheat ..."

People archives: Cheng has 25 years of experience in advertising industry, has worked in Ogilvy, Hill Holiday, BBDO, the Great Wall and before this as the strength of the spread of Greater China CEO of senior advertisers. September 25, 2014, Cheng joined Tencent, as vice president of Tencent company, turned into an internet person, fully responsible for Tencent network media advertising system business. Life can be a lot of "re-come" from advertisers to the Internet, Cheng in Cross-border to seek breakthroughs from the advertising industry across the internet, seems to be becoming a "trend" of advertisers ...

Wei is a very active and well-known author of Titanium media, as a cultural, teacher, recently he in the micro-trust friends circle crazy, shouting with his head to sell ads, and a large wave of people are really driven by him, have done since the Avatar advertising business, there are people auction their own head. The result is that when everyone is thriving, in the circle of friends selling Avatar, Wei suddenly jumped out, I this is the behavior of art, is to irony these internet everywhere marketing. And then?? There's no more. Here's the whole process of his self-proclaimed behavioral art experiment: Avatar can sell ads?...

Once served a business, when the proposal, the party to the strategy part of the movement, rather some shake to sleep, but a talk about media resources will come to the spirit. This said XX site you have no relationship, that ask XX net can make headlines, then is to say "news, forum, Micro Bo, micro-letter, SEO and so on all to do, to let our information overwhelming." So I asked party A, then we send the message is to tell the reader what? Party a answers, nature is our company's positive information, as well as the advantages of the product introduction, write Soft wen, to affect netizens. I asked: the previous PR company also ...

How many times marketers want to be like "Dahua West Tour" in the Purple Xia Fairy, drilling into the customer's heart to see what he is thinking? How many times marketers like the Purple Fairy in the West, into the customer's heart to see what he was thinking? "Non-interference" There is a joke: female guests were born poor inspirational male guests moved to tears Ripple, repeatedly praised, and then uniform lights, "ten moving but refused." All say girl's mind boy you don't guess, guess also can't guess, in fact Enterprise Questionnaire survey encounter and this is similar. The answer to the question and the customer's actual thinking behavior are always different. ...

The long market transformation of the road, so that Chinese enterprises brand building has a different "focus"-from the 80 's to "tamping products" to protect the brand, to the 90 's "shop advertising" to expose the brand, and then to the 00 generation to "extension channels" to the landing brand-in different historical periods, pay attention to brand building enterprises, Often can become the industry's extension passers-by, and even become the industry's first echelon leader. With the advent of the internet thinking era, "Chinese-style brand building" has come to a bottleneck. We suddenly found that all the previous efforts, but in the satisfaction of "sell products ...

The age of large data is the best time for marketers. With the help of technology and data, digital marketers are finally likely to have a thorough understanding of consumers, pinpoint consumers, implement the effect of tracking every input, and eliminate the legendary 50% of advertising waste. Countless digital marketers and innovators are describing an ideal state: gathering more and more information from consumers, preparing to identify changes in consumer life (including pregnancy), buying behavior and needs (what to buy, what to Buy), Then use accurate delivery technology to put the advertising information at the right time to the right people, and real-time ...

Have you ever thought, why do you go to brush friends circle, Micro Bo? Why do you want to visit Taobao treasure? There are motives behind all our online actions, especially in social media, where friends and family can greatly influence the way we click, Share and praise. This is also evidenced by a recent study. The findings cover how people interact and respond to each other, spend time online, and make purchase decisions. It is interesting to analyze the result, I believe it is good for you to know the market. Can you use the tips mentioned in this article to your society ...

Recently, a few videos spread like a virus on YouTube: Video 1: A well-dressed girl walks on the streets of New York City and gets accosted 100+ times within 10 hours. The video comes from nonprofit group Hollaback, which aims to fight street harassment. Video 2: A woman pretending to be drunk is lured home by a variety of men, and the video quickly gets mad. But then it was exposed that the characters were in advance to play, not really happen. Video for Youtube needs to turn over the wall. Video 3: A father is dying in front of a hospital bed ...

On this side of the shouting advertising is dead, PR useless, while worshipping the "Internet thinking", "native advertising" and other new words, in this era of digital marketing, social media marketing, as the brand marketing of the helm of us, every day for the service of the brand carefully planned communication strategy, creative form, Busy in various conferences, but have you ever been quiet to trace the essence of understanding, planning and implementation of a real social marketing? This article is intended to explain to the relevant practitioners of their own social ...

Weibo's celebrity microblog has long been a beautiful but poisonous cake. A large number of the Sticky Star fan group is so envious, but very sensitive and bad control, which allows advertisers to repeatedly try to fail in celebrity Weibo-whether it is more active star account number, more secret promotional planning, always be smart fans identified, Not being left out without forwarding is that the focus is completely blurred by fans ' enthusiasm for the star itself. Star microblogging marketing has become a trend, which is essentially a willing to play a willing to deal. However, now the marketing of star Weibo is still in the barbaric growth stage ...

Is the consumer really a fool? Sometimes silly forbid, sometimes fine disowned. Fool is the happiest people in the world, where there will be so many fools, but is a time of the IQ of sleep only, as to what period of sleep, it is entirely dependent on consumers out of what psychology. So we invented all kinds of marketing, and the essence of marketing is the psychological game with consumers. What psychological characteristics do consumers usually have? 1, a cheap cover hundred ugly Nowadays, hammer T1 after the price of advertising all over the subway, elevators and other media, from the feelings began to return to sales v.

First of all, advertising, advertising history, the earliest advertising is a strong information asymmetry direct solution, in ancient times, there is a businessman sitting Jia's argument, the peddler is Vudaro sell cooking bread, originally people can not see the cooking cake booth, naturally will not buy, but because he shouted these two voices, voice out, business came. When I was a child, I saw the peddler drum, is to pick the Shrang to spread the sound signal of a way. Besides, sitting Jia is a respectable businessman with a booth or a shop, and they rely on a direct eye-catching booth, signboard, flag or cover to achieve visual communication. In summary, the first advertisement ...

Ceo! won Alibaba tens of millions of U.S. dollars VC! Send 100 million profits next year to make employees happy! Don't dream, this is someone else's overbearing president! The president of the Yu Jiawen in the "Young China said" program some domineering side leakage to no friends to share, let Netizen straight call "constructed not my husband, Yu Jiawen is!" Overnight, the national husband easy Lord! Crestron, Don't cry! The following is the Forbes Chinese web interview for Yu Jiawen, also worth reading: The day before the interview with Yu Jiawen, he founded the super timetable of the application tool just won the Alibaba Group, Sequoia Capital to ...

In April 2013, a study by the US Interactive advertising agency (IAB) showed that advertisers ' spending on the mobile side showed significant growth in the last two years, with a total expenditure of $3.4 billion trillion, up 111% in 2012, up 149% per cent in 2011. The growth of mobile advertising has benefited from the maturation of mobile ecosystems and infrastructure. However, the growth trajectory of mobile advertising is still unclear. First of all, as a whole, mobile advertising accounted for only 2012 of all digital advertising 9%, the main mobile end of the amount of money spent on the phone and people do not match the time.