Star, do you think fans are idiots?

Weibo's celebrity microblog has long been a beautiful but poisonous cake. A large number of the Sticky Star fan group is so envious, but very sensitive and bad control, which allows advertisers to repeatedly try to fail in celebrity Weibo-whether it is more active star account number, more secret promotional planning, always be smart fans identified, Not being left out without forwarding is that the focus is completely blurred by fans ' enthusiasm for the star itself.

Star microblogging marketing has become a trend, which is essentially a willing to play a willing to deal. However, now the star Weibo marketing is still in the barbaric growth stage, the various effects are uneven, so that fans have disappointed. Small knitting to take you inventory of the star microblogging marketing nine types.

A carefully planned type

February 14, 2013, during the spring festival than usual deserted many of the microblog and because of the arrival of Valentine's Day again active. Among them, several grassroots micro-broad, micro-bloggers have released a "lifetime only a Woman", "Believers Have Love", "Sky-high rose" and other words of the preheating microblogging, attracted a large number of users attention, launched the main high-end romantic wind flower shop roseonly in Valentine's Day marketing in the first bomb.

February 14 11:22 points, the real protagonist of the marketing communication finally debut, Xiaolu in their own micro-bo "Xiaolu Super Lu" on the Sun took a picture of roseonly roses holding.

The huge rose, the conspicuous logo, and the blatant @ in the microblog show that it was a marketing act, even so, that the microblog forwarded more than 30,000 on the same day and topped the list of popular forwarding tables for two consecutive days. And for the "Roseonly flower Shop" official Weibo has brought up more than 70,000 fan growth, all kinds of media people, internet people compete to comment, Valentine's Day Weibo and micro-letter is discussed roseonly content brush screen, and store Valentine's Day limited special 999 yuan Rose is already sold ...

Two, naked type

In general, stars do not want to be too straightforward, so the average star Weibo marketing is invisible. But there are exceptions, such as Du Haitao, Denise and other people, their micro-blogging marketing practices simple and clear, not cloud cover, straight to the theme. Du Haitao Weibo in a post is: "Know that I am still in development, but also become a small pox son brother, thank you sent to the various artifacts, I wish my early skin water when." Then @ the manufacturer. A discerning eye will know it is an advertisement.

Third, friends and relatives cheer type

Du Haitao sometimes also play the mother and child soldiers, pull the mother together advertising. On women's Day, his mother issued micro-blog said: "Today's festival, received a gift from his son, but how to feel more suitable for the son?" 10th XX also has the special sale activity, I also go to see, sends you a suitable gift. "Du Haitao immediately forward comments," there is no need to worry about the xx mother to spend money, mother holiday happy. "The advertising trail is thick. But judging from the comments, most fans do not resent, on the contrary, many people in addition to the expression of envy, blessing, but also asked product details.

Four, desperately hard type

Lin with Hunan TV variety show "Where is Dad" sentiment again soared. His "not old face" has also become the media and netizens repeatedly marveled at the topic, but this also made him into a "fight against the Wind." November 19 ~ 22nd, Lin continuously issued a number of micro-blog to promote its personal brand of collagen protein drinks. Unlike other artists who are simply forwarding product ads differently, Lin This microblog is a very detailed advertising sticker. Not only has the product purchase link, also said that buys the product to be possible to give Lin not to publish the new song and so on Lin itself related product. A lot of net friends in See Lin sales post "surprise" to say that want to buy this product. But then there are celebrities openly questioned Lin marketing this product, refers to its not Lin team research and Development, but a company in Shanghai OEM products, but also netizens believe that Lin suspected of false advertising.

Five, the team interactive marketing type

In addition to the low technical content of the random forward naked advertising, many stars will be with the celebrity Group Interactive marketing. Feng Xiaogang earlier issued a micro-bo shelled the word, the microblog was forwarded nearly 100,000 times, there are more than 50,000 comments. Shi Yuzhu later forwarded this micro-blog, and the Devil's Advocate said "do not think is from the cheap behavior", he also revealed his subordinates have registered "cock Silk" trademark. Then "cock Silk online" Official online line, which let many onlookers back to God, this is Feng Xiaogang with Shi Yuzhu did a new product publicity?

And Lin earlier also made Micro Bo said want to do a son Kimi voice as the boot sound, with Kimi photos as desktop "black meter" mobile phone. Lei, the owner of the "Millet cell phone", responded to Lin on the same day, saying that the idea could be accomplished by customizing the brand's services. Many netizens think Lin this micro-blog is the handset manufacturer's "advertisement placard".

Six, enthusiastic service-oriented

Weibo Xin to almost a professional beauty maintenance division, selfless and friends to share a variety of beauty experience. How the skin is white and bright, how to reduce sensitive, tough skin, how to health remover ... All kinds of moves everything, intimate and thoughtful for the fans enthusiastic service. Moreover, she also opened the column "recommended artifacts", makeup remover, mascara, mask dazzling, readily available. Of course, the trademarks of these products are given a close-up without exception. This kind of microblogging is forwarded by netizens less than hundreds of thousand. Service fans are virtual, marketing advertising is true.

Some people in the industry have said that the star Weibo marketing cosmetics, the usual mode is to publish a series of beauty skin care experience, and then recommend specific products, "that is a toll ad."

Seven, self-defeating type

Of course, Weibo marketing is not a panacea, hundred Test Lark. Some stars on the Mashiqianti, advertising did not do a good job and discredit the image, throwing. In addition to Rundong mistakenly hair "about 8 points 20 hair" become a joke, Zhang Jie in micro Bo for a headset advertising also self-defeating.

Zhang Jie has issued micro-blog said, "in the hospital to do MRI, time is very long, the machine is very scary, I put on the xx headphones, try my phone unique sound effects." Well, listen, it feels so unique and relaxing, thanks to the music. "Also @ the official microblogging of two mobile phone brands.

After the release of the micro-blog, netizens have laughed that Zhang Jie has no culture, and advertising is not true, because the MRI can not wear headphones in. Zhang Jie's fans argue that he might have been listening to the music before the MRI. Both sides sparked a war of words, Zhang Jie subsequently deleted the micro-blog.

Eight, the righteous type

Actor Guo for a micro-blog recommended a brand of Chinese herbal mask, attracted many fans dissatisfaction. Guo afterwards replied that "no matter, do not like can not see, I have the right to speak within the scope of their own freedom of speech."

When asked how much a microblog ad cost, he said "market price". Looking at the actor's microblog, there are several micro-blogs about the brand's mask, and Weibo is equipped with a picture of the artist holding the product, the picture can clearly see the brand name, text content appears to be the artist's private life, such as "Back in the northeast, uncle son of the face froze", "who said that the uncle does not care, the old man also have to Xipinenrou" ... such as the usual tone, the microblog does not suggest the use of the tone, many netizens have seen through its promotional intent.

Nine, line-type Solitaire

Kunlun games under the "Martial arts Q Biography" has invited the "Small Time 2" cast, Lin, Liu Yan, Zhang, Tian and so on nearly 20 celebrities for its Bo cheer, there are "storm diffuse" big V more than 50 cartoonists and "gifted Little Panda" and other well-known jokes hand-made advertising marketing is reached nearly 90,000 times the forwarding, More than 20 million reading volume.

Finally, the small part of the thought of that sentence, "No name is advantageous?" Get a quick profit. What's the name of that? Hey!