Online Marketing

Recently, 2013 China Effie "3+1" Effect Trend Summit Forum held in Suzhou. From the domestic and foreign advertising industry, the creative community, marketing, financial industry experts and scholars and well-known entrepreneurs, together to explore the value of creative economy and brand effectiveness.   In this forum, China's leading third-party advertising technology company second-hand system and the Promotion Committee of the Philippines to read the Big Data era of digital marketing, from large data found in the future marketing trends. Advertising into the "big data" times the second hand published "Large data interpretation of the Digital Marketing Report" (hereinafter referred to as ...

Since Ali's acquisition of Sina Weibo, the internet has been a form of wind and business model seems to be the inevitable trend in all aspects. The role of commercialization in the media, advertising agencies, or electronic commerce is quite positive: advertising has a better quality and more accurate display space, exposure opportunities will promote the purchase behavior and even consumption of the trend, the business opportunities everywhere is undoubtedly a low economic environment in the network marketing industry or the third party advertising platform of the spring! After Ali Baidu invested heavily in the acquisition of PPS. This is the internet three big giant Tencent, Baidu, Alibaba in the mobile Internet development speed of the background, hair ...

Foreign media author pointed out that the U.S. advertising company Canoe Ventures recently launched a new advertising technology, so that the TV station can be in the shortest 24 hours, VOD (video-on-demand) programs in the replacement of advertising, and now this process will take days or even weeks of time. In addition, it makes it easier for advertisers to lock down specific groups of people, bringing opportunities to increase their income. The following is the full text of the article: Dynamic interrupt ads a few weeks ago, Travel Channel TV VOD (video-on-demand) service users, began to see the famous Road SUV brand ...

Is it necessary to know the hen that lays the egg when you eat the eggs?   This sentence used to be a joke, but in the increasingly prominent food safety today, know that the source of food is not superfluous, but it is to determine whether the entrance of food safety at ease a standard. For the uproar of the King Old Ji and many treasure dispute, although some consumers have appeared aesthetic fatigue, but also a lot of consumers are foggy, confused the truth. In addition to a lot of treasure renamed article, formula, descendants of ads under the overwhelming bombing, consumers puzzled, resulting in three major misunderstandings. Misunderstanding one: Wang Lao ji ...

Gado and Wanglaoji, the former partners, now enemies, become enemies, is a full-scale war. Who is the Orthodox herbal tea, is the focus of the debate between the two. Objectively speaking, in fact, Gado and Wanglaoji, who is the orthodox herbal tea, there is no need to argue, consumers are aware of the mind. Yesterday read an article "Gado: Release national brand Positive energy", feeling a little funny, let people laugh and cry. Drinking herbal tea Quhuo, in our country folk have a long history. When the concrete starts, it is impossible to verify. But Wanglaoji is regarded as the ancestor of herbal tea, in the eyes of consumers is the general consensus, this is ...

In the mobile internet age, users are becoming smarter and less willing to click on ads that appear on their mobile devices, which poses an increasing challenge to internet giants such as Facebook and Google, which are trying to make money from mobile advertising, the Daily Telegraph Web page wrote recently. The following is the full text of the article: no short-term benefits now, more and more consumers are abandoning PCs and switching to mobile phones and computers, and every big internet company, like a fallen domino, has to succumb to the pressure of this new trend. The first is Microsoft, this ...

Facebook has been planning to move into the online video advertising market for months, the Wall Street Journal reported, but Facebook CEO Mark Zuckerberg did not want to disturb its 1.1 billion users. According to people familiar with the matter, Facebook plans to launch a 15-second video advertising service in the Smartphone and Web pages of its users ' home page as early as this fall. Facebook needs the video ads to be stunning enough so they can convince brands to pay them about 20 a day ...

Mr. Wang recently sent a "dizziness, sleepy" micro-blog, the health of large to pay attention to. Miss Li occasionally stroll around Taobao to see cosmetics, and since then she browsed other websites most will pop out about cosmetics ads. Many netizens may be surprised, but this is not accidental, but RTB ads in the precise "love". Mr. Wang's experience with Miss Li is not a case, and most users have had intimate contact with RTB more or less. Data show that the RTB ads for the country 2 billion traffic per day to cast ads, covering independent visitors 400 million to 500 million. Since 2012, real time ...

(August 21, Shanghai) China's leading independent third party digital marketing data provider Admaster (Jing Shuo Technology) in Beijing, Shanghai, released the first domestic electric business data monitoring and solution platform Retailmaster, and to "embrace the electrical business change" The theme seminar forms a digital solution that shares the sustainable growth of brand e-business in the big Data age. At the meeting, Admaster introduced the first domestic use of three-party data to interpret the Internet media drainage to the electrical business into a single transformation process to help the brand search for better ...

According to the Forbes magazine website, a new forecast by emarketer, a market research firm, shows that mobile advertising will have more revenue than desktop ads by 2017. Mobile advertising is about to explode: four years or will be PC US advertising market share forecast emarketer company said this leap-forward growth will be led by mobile search advertising. The proportion of mobile search advertising revenue to total search advertising revenue has increased from 2% in 2010 to 22% this year, and will continue to increase to 6 in 2017 ...

"If an enterprise wants to realize service, standardization and modularization, it must have integration of data, and master data management platform is an important means of integrating data." "China Pharmaceutical Group (" Chinese Medicine Group ") Information technology Expert Group leader, Information department director Dr. Revan in an interview with reporters pointed out. Since 2005, the establishment of the group coding standard System, by 2010 began the main data platform, phase two, three project construction, the main data management platform for the old, the new, after 8 years of accumulation and optimization, three new features on July 1, 2013 success ...

In the 2013, the Ministry of Industry and Information technology in the organization of supporting small micro-enterprises in the special action, the focus is to accelerate the promotion of SME public Service Platform Network construction, encourage the use of cloud computing, mobile Internet and other technologies and services, promote platform network interconnection, resource sharing and service synergy. By the end of March 2013, China's mobile internet users a total of 817 million, accounting for more than the National Mobile Communication Service users 71.34%, mobile internet has come to the national. In order to better for China's small and medium-sized enterprises to provide more high-quality mobile power ...

Outbrain valuation or up to $1 billion in Monday it was reported that the content discovery platform Outbrain would be listed on the IPO in 2014, seeking to raise at least $200 million trillion in capital. Outbrain is a start-up company that helps publishers, such as CNN and USA Today, to provide advertising to readers. The company will seek to raise $200 million trillion to $300 million trillion in the IPO deal, according to several Israeli news outlets, such as the Haaretz of Israel. The industry has long been rumoured to be outbrain.

Following Google, Ali, Tencent, Baidu also launched traffic trading services BES, officially involved in RTB advertising business.   At the same time, China's leading real-time bidding decision and trading platform Wisemedia (new number network) and BES completed docking. August 22, 2013, in the Baidu World Congress New Marketing Forum, Baidu announced traffic trading services BES officially online, this is from Google, Ali, Tencent, after another internet giant to join. The major DSP (demand side platform), Baidu high-quality flow of resources, have been docked. Wisemedi ...

Recently, the domestic leading real-time bidding decision and trading platform Wisemedia (new number of network), officially launched a new version of the official website, the revision of its brand image is an interpretation and extension. After the revision of the site in respect of user experience and browsing methods on the basis of the user to show Wisemedia brand advantage, trying to build the domestic leading DSP (demand side platform). It is reported that the revision, in addition to the visual style of the unified site, optimize the browsing experience, but also on the site function, column for a redefinition of the definition, highlighting the advantages of display, enterprise value and ...

The industry is known as "the people who have access to the world". For the security industry, the quality of channel construction will directly affect the enterprise's marketing performance and business stability, and thus affect the long-term competitiveness of enterprises. In recent years, many domestic security enterprises in the channel construction is also spared no effort, each has made certain achievements. Among them, the Blue Star from two years ago began large-scale channel construction, successively launched the "Blueprint Plan" and "5+1" channel development strategy, accumulated rich experience in channel construction. A few days ago, Blue Star President Shogang in an interview with reporters, from the "corporate brand-shaped ...

The combination of eating and playing art to see June card with a friend Phoenix Claw channel to influence internet enterprises and traditional enterprises across the border marketing, play their own line under the channel advantage has become an inevitable trend, especially both sides for the industry is often the case can achieve maximum effect. Since 05, "World of Warcraft" and Coca-Cola caused the People "Warcraft Wind", the follow-up study cooperation case difficult to have influence out of its right. Recently, the reporter learned that China's bubble pepper chicken claw leading enterprises have friends for the first time to join hands with the Internet comprehensive Payment manufacturers Exchange network, to carry out a two-month series of promotional activities. According to the director of the activities of the net, the activity is not ...

September 27 News, yesterday was hosted by the advertising portal website of the ADPlus 2013 technology and Creative Congress held in Beijing. The emergence of multiple screens, so that cross-screen interaction and multiple-screen marketing become a trend, and because of the outbreak of mobile internet, across the screen and even across the line will become possible, creativity and technology to get through the border, we need to seek new ways to combine. According to Google's August study last year, 90% of the activity in the user's daily life is done between four screens, and multiple screens have become a significant trend. In this regard, 酷6网 CTO Kin said at the meeting, the biggest feature of the internet is mutual ...

The father of the department store John Vonnamec once reluctantly pointed out: "My advertising fee is half wasted, but I do not know which half." But Tencent vice president Zheng Zhihao last week to participate in the Dcci hosted the Eworld2013 E-commerce World Summit, said "through the broad point of the platform refined management background and continuous optimization, you can let advertisers save unnecessary release." "The effect of strong marketing to attack the current in the industry as long as the red meter mobile phone, in addition to the association with Millet, Lei, the vast majority of people can think of QQ space, this is due to in ...

Recently, the domestic media dissemination Agency group has issued the 2013 and 2014 forecast reports on the Chinese media industry. Compared to Nielsen's recent global advertising industry report, China's media advertising industry trends in line with the global trend, in which internet advertising growth is higher than the global average. The following are the core data in the group's report: The growth of Chinese media advertising market expenditure: Forecast for 10.7% in 2013 and 11.8% for the whole year of 2014. • TV advertising Increase: 2013 full ...