Wisemedia and BES Complete docking

Following Google, Ali, Tencent, Baidu also launched traffic trading services BES, officially involved in RTB advertising business. At the same time, China's leading real-time bidding decision and trading platform Wisemedia (new number network) and BES completed docking.

August 22, 2013, in the Baidu World Congress New Marketing Forum, Baidu announced traffic trading services BES officially online, this is from Google, Ali, Tencent, after another internet giant to join. The major DSP (demand side platform), Baidu high-quality flow of resources, have been docked. Wisemedia is one of the first DSP to butt Baidu BES.

Wisemedia was founded in August 2011, is a technology-driven marketing network advertising solutions provider, with the industry's leading technology and marketing team of experts, is committed to through continuous innovation in the technology for the vast number of demand side to provide comprehensive, personalized service. Wisemedia successively with Google AdX, Taobao Tanx, Tencent Tecent AdX, Google Mobile Adexchange and Baidu BES and successfully docking, covering Sina, Sohu, Tencent, Popular, the daily, CNTV, Thunderbolt and other 440,000 media.

Wisemedia docking Baidu, you can be a large number of high-quality brand advertising in Baidu this high-quality channel, so that not only through RTB advertising mode to enhance the efficiency of the customer's advertising, but also to attract more customers in the Wisemedia platform for advertising. Therefore, this docking, whether it is to advertisers or wisemedia have a very important role.

Prior to this, because of the user, the flow of resources of the Giants did not fully join, leading to the real through the RTB, management of the advertising DSP lack of quality traffic, RTB advertising has been at the edge of the industry. In addition, the entire Network advertising circle, the lack of strong core strength to release the value of the industry. RTB to really enter the mainstream market is fully used, it is inevitable inseparable from the big players such as Baidu.

In fact, advertisers for the RTB effect of distrust, a large part of the media from its concern about the quality, there have been insiders pointed out that the domestic irregular web site flooding, quality site only 1/4, so that high-quality traffic become commodity. The advent of the BES has undoubtedly broken this pattern, to provide high quality DSP traffic.

It is understood that BES not only gathered Baidu station of High-quality Resources, the entire network covers up to 95% of the network users, in the flow of resources are very secure. In addition, with excellent data analysis capabilities, BES can fully explore the actual needs of the audience to find effective marketing opportunities. This cooperation, BES can bring benefits for Wisemedia.

Wisemedia CEO Zhaoslu said, very look forward to through the docking with Baidu BES for advertisers to bring more choices and support for many.

In fact, more than one DSP enterprise Baidu is full of goodwill, as early as the launch of BES, it has been a number of DSP enterprises recognized. A company CEO has said that the Baidu traffic services to the partners to check and screening, to ensure the ecological circle of high quality, conducive to the formation of healthy ecology.

2013 the key to digital advertising is not programmed to buy. As a leading domestic demand platform, Wisemedia has been brave to inject fresh blood, the docking Baidu BES means that both sides on the data and resources open to all-round attempt to cooperate, this can not only bring benefits to advertisers, It also provides enough kinetic energy for Wisemedia to continue to lead the RTB industry.