Big three keen to buy games, the rules of the Internet game so changed?

Since Ali's acquisition of Sina Weibo, the internet has been a form of wind and business model seems to be the inevitable trend in all aspects. The role of commercialization in the media, advertising agencies, or electronic commerce is quite positive: advertising has a better quality and more accurate display space, exposure opportunities will promote the purchase behavior and even consumption of the trend, the business opportunities everywhere is undoubtedly a low economic environment in the network marketing industry or the third party advertising platform of the spring!

After Ali Baidu invested heavily in the acquisition of PPS.

This is the internet's three big giants Tencent, Baidu, Alibaba in the mobile Internet development in the context of speed up, play their resource advantages in the mobile interconnection area to accelerate the layout of the part. Tencent's efforts to develop micro-credit and promote commercialization, Alibaba acquisition of Sina Weibo equity, Baidu to the PPS into the capsule, are the three giants in the face of this irreversible wave of the flames.

Facebook launched its new project in March or April, with a charge of more than 1 million dollars from Facebook home to its ads. Social-media advertising is on the rise in mobile devices, and there is reason to believe that many brands will elevate their mobile strategy to prominence.

Obviously, Avazu has obvious advantages both on DSP and mobile. Seemingly unfavourable takeover will open the door to online marketing opportunities. "For the media, it may be the content of the king, for advertising, will be the data for the king." "said one senior Internet marketing expert.

But God is fair, third party platform marketing also appeared some minor episode. Not long ago, CCTV 315 party publicly criticized some advertising companies, the still rely on venture capital to support the industry into controversy. "Third-party network advertising platform How accurate, are accurate but Baidu, Taobao, Tencent." Third-party advertising platform is through the cooperation of the media, analysis of user behavior, these internet giants have users, has a congenital advantage. "The faster the commercialization process, the more ads will be put on, and the industry rules will be relatively perfect." In general, the direction of development is good now, and there is no justification for curbing a burgeoning emerging thing. As for how the problem will evolve, Google has given five trends in future digital advertising:

1. Browsing advertising will be a voluntary act.

2, to provide a controllable ecosystem, so that users are willing to participate.

3, advertising will be more interactive, attractive, large-scale.

4, in the mobile era, advertising will help people's lives.

5, click Rate is only a measure of the effectiveness of advertising one of the means.

Marketing Big Data Age, there is no absolute, only the most suitable. DSP is the development of digital advertising the most powerful tool! AVAZUDSP demand Platform on the RTB technology for all buyers to bring more surprise return and benefit, always walk in the forefront of development!