Eat and play one way to pay to embrace the FMCG industry

The combination of eating and playing art to see June card together with friends Phoenix Claw channel influence

Internet enterprises and traditional enterprises across the border marketing, to play their own line under the channel advantage has become an inevitable trend, especially when both sides are always in the industry to achieve maximum results. Since 05, "World of Warcraft" and Coca-Cola caused the People "Warcraft Wind", the follow-up study cooperation case difficult to have influence out of its right.

Recently, the reporter learned that China's bubble pepper chicken claw leading enterprises have friends for the first time to join hands with the Internet comprehensive Payment manufacturers Exchange network, to carry out a two-month series of promotional activities. According to the director of the event, the activities on line less than one months through the official website to participate in the activity of nearly 2 million, I hope the initial success of this event can become the beginning of more in-depth cooperation between the two sides in the future.

Eat and play one way to pay to embrace the FMCG industry

The net swims with the traditional profession's unfinished business cooperation has been fond of the industry, the third party pays the channel to join the Cross-border camp, with the fast elimination profession alliance but rarely heard. Min Jingjing, vice president of Huiyuan Network, said activities in the early days of the Exchange network has been in-depth investigation of the market, the results show June card and the national rapid industry leader has a friend industry in the user group has a great overlap, eat and play this one, which constitutes an important basis for cooperation between the two sides.

Friends of industry was founded in 1997, is specialized in leisure food research and development, production and sales of modern enterprises, with "friends bubble chicken Claw" and other national invention patents, has been identified as China's well-known trademarks and Chongqing economic new business card enterprises, is the national FMCG industry leading enterprises, product sales point covering east China, north China, central China, South China and other major provincial capitals, the annual sales value of nearly billion, its own bubble pepper chicken claws, bamboo shoots, such as pickled peppers and many other famous products.

and Huiyuan Network is the interactive entertainment industry professional third-party payment service provider, its June card payment in the virtual currency, virtual goods and digital products in the field of stability, the game industry third-party payment market coverage of more than 60%. At present, the channel under the network line covers retail outlets, newspaper kiosks, internet cafes, supermarkets, convenience stores and other more than 60,000 entities in the vicinity of the terminal shops, and through the day cat, Taobao, Pat, and many other online channels, support more than 3,000 kinds of category payment.

On the network and Friends of the industry, their respective product coverage, the daily trading volume far more than other peers, to each other for each other to become a high-quality media channels to promote. In the market environment where the cost of marketing is soaring and the competition is too fierce, it is realized that adding additional consumption experience for coincident users enhances the user loyalty, the different users introduce each other to enlarge the whole user group. The payment channel embraces the FMCG industry, which is positioned to serve the consumers in the center of leisure and entertainment.

A new way to expand marketing with two channels

According to the network advertising monitoring System Iadtracker recently released data research found that in the second quarter of 2013, there are friends of the food and beverage industry-type network advertising to break through the 700 million-yuan checkpoint, compared with 2012 the same period increased 130 million yuan, an increase of 22% per cent, In the advertising large-scale industry, second only to the transport industry, and the network belongs to the Internet Services category and real estate is the second camp.

In fact, in the current situation of a variety of marketing tools, the target consumer for all kinds of marketing has been in the aesthetic fatigue state, blindly increase promotional costs direct marketing and can not make the real effect to achieve the corresponding cost-performance promotion. To the Internet as the center, the integration of High-quality resource sharing, play the advantages of different industries, so as to enhance the brand exposure rate and reach of the network and have friends industrial cooperation is the most fundamental reason.

The director of the event, a friend has been using a full range of resources for the network, in Chongqing Subway, public transport and even Chongqing Jiefang tablet advertising screen can be seen in the exchange of the Yuan network ads. Huiyuan Network for a friend of the exclusive custom June card also began in the country a large area of sales, both sides in the official home page has given a lottery link to facilitate consumers to inquire about winning information. The lottery begins on September 1 with a duration of 2 months.

Fast elimination of the characteristics of the industry decided that it needs to compete in the Internet field of their new marketing positions, and the emerging Internet enterprises such as Huiyuan also need to use the fast-eliminating industry high arrival rate to constantly introduce new user groups, two-channel mutual aid deep digging influence the new way of expanding marketing has become a new trend