Recently, the domestic leading real-time bidding decision and trading platform Wisemedia (new number of network), officially launched a new version of the official website, the revision of its brand image is an interpretation and extension. After the revision of the site in respect of user experience and browsing methods on the basis of the user to show Wisemedia brand advantage, trying to build the domestic leading DSP (demand side platform).
It is reported that the revision in addition to the visual style of the unified site, optimize the browsing experience, but also on the site function, column of the definition of the division, highlighting the advantages of display, enterprise value and brand customer cases, so that customers can more comprehensive, faster understanding of Wisemedia products and services, Provide customers with a very fast access to information.
Since its establishment in 2011, Wisemedia has been committed to providing perfect and personalized service to the demand side through innovative technology, and its adwise DSP (Demand Side Platform) platform, using machine learning, data mining technology, From the vast number of visitors to the behavior of data mining rules, so that advertisers can easily find the target customers to create more value, this revision will undoubtedly make the advantages of wisemedia more obvious.
In Wisemedia's new interface, the word "effect" is the most compelling, and it seems to have developed its philosophy. All along, Wisemedia has been emphasizing "talk with effect", its use of data is strong, through a variety of technologies and algorithms for advertisers to bring good advertising results. In addition, as a comprehensive decision engine focused on effectiveness, Wisemedia, with the support of dynamic material engine, has comprehensive primary data, in-depth hierarchical management of visitors, layered bidding mode according to the user's crowd, thus achieving a focused and target-oriented communication for advertisers.
This time, Wisemedia official website of each sub-interface layout and content have improved. With its "Product introduction" as an example, it not only introduced the characteristics of the product, but also focused on the display of its PC end and mobile end. In fact, Wisemeida's PC-side DSP has docked 44 Web sites, more than 6 kinds of directional latitude, realize super fast bidding response and super high winning rate, and its mobile mobile end DSP through the mobile phone model, time, domain name, networking mode, etc. to the network user orientation analysis, on average 500 million PV requests per day, 40,000 app Media, 5,000 WAP media.
In addition, in order to enable users to understand Wisemedia, in the main interface also added to the company's customer service case and bidding platform, such as Dream Bazaar, Chery Automobile and other brand customers, Google, Baidu, Youku, Sina and other companies to cooperate bidding platform also focus on highlighting.
Wisemedia CEO Zhaoslu said that the new website will be open to customers understand the company's information, characteristics, etc. to provide all aspects of help, in the next time, Wisemeida will adhere to the "customer-centric", and constantly improve the content of the website and the company's services for advertisers to create value.
To user-oriented, so that user satisfaction is the principle of wisemeida implementation, this revision is the best embodiment of the principle. In the future, Wisemeida will always stand in the user's point of view, combined with the development of network technology, and constantly update, improve the structure of the website, enrich the content of the site, will build itself as the domestic professional DSP platform, to provide customers with more humane, professional services.