Online Marketing

A few days ago, the first "Plum Blossom Marketing Innovation Award", just won two Golden Nets award of Tencent effect advertising platform to win again, won the "Marketing Innovation Annual Media Awards." Guang-point, Tencent effect advertising platform, because of the QQ, mobile phone QQ, QQ space and other flows of rich, by the industry affectionately known as "Advertising tyrants gold." "Soil" refers to a wide range of 800 million QQ active users, 626 million QQ space active users, 300 million qqmail users, can provide users with repeated marketing, multiple dissemination of marketing soil;

Now, five digital trends related to marketers I'm starting to think about the problem: Marketers and astrologers have more in common than they seem. Both of these people will ask us to constantly stare at the stars and look to the future. This time of year, I get emails from clients and journalists who want to know what's going to happen in 2014 years. Luckily, I don't need the night view to predict what will happen next, because technology always leaves some obvious signs. Here are five trends you will likely find in 2014 years. 1) Identity based ...

This morning, China Central Television 2014 gold resources advertising tender will be held in the centre of the Beijing MUI-Sub Center. CCTV advertisement bidding is the largest media advertising campaign in China. 2014 CCTV advertising tender pre-sale signed subscription and on-site bidding two parts. September 17 to October 31 for signing subscription, November 18 for on-site bidding. The difference is that this year's pre-sale of advertising products far more than last year (99), signed subscription resources for 178, plus on-site bidding of more than 200 products. The first bid opening, Gome 131 million grabbed the "I want to ...

China's paid video business has just started, with only 8.1% per cent of video users having paid to watch video at the end of December 2012, still a low percentage. But relevant data have shown that the user's willingness to pay is rising, the potential for the pay video industry is huge, and the research on video-paying users is getting more attention. Thunderbolt Look recently released the Thunder to see the Film Institute (pay channel) User portrait Data report. The report of a group of prominent data is that more than 90% of film and television VIP users (paid member users) as men, can be seen the difference between male and female user pay behavior is huge, caught male users ...

"Rock is not a musical style, not a volume, but a person's inner spirit." If he doesn't compromise, he's rock and roll. We are chasing the dream, we are gala. This is the monologue of the advertisement spokesperson of Mo Mo. The plane ads, "I Am a Stranger," by "Time" selected as the first Asian graffiti MC Ren, the original female rapper static, public entrepreneurs, the gala, and the domestic British band of the film. These different personalities of the spokesmen through the way of monologue, show ...

In Monday, ZenithOptimedia of the French Lions group predicted that the growth in global advertising spending would accelerate to 5.8% by 2015, boosted by demand for mobile advertising and a full recovery, Reuters reported December 9. ZenithOptimedia said advertising spending will grow 3.6% this year, above its September forecast of 3.5%. ZenithOptimedia also said global advertising spending in 2014 would grow by 5.3%, with 2015 and 2016 reaching 5.8%. According to the revenue account ...

December 12, 2013, the first Internet full media coverage advertising platform-Sina "Eiyō" officially on the shelves. According to the introduction, "Eiyō" break through the Internet traditional advertising mode, aimed at maximizing the coverage of advertising target crowd, improve the efficiency of advertising procurement, and through large data insights to reduce advertising loss. Marketers expect that "Eiyō" will subvert traditional marketing methods, bringing new changes to the Internet marketing market. According to the introduction, Sina covers the advertising platform "Eiyō" relying on Sina Weibo and Sina Weibo coverage of China's nearly the vast majority of users of the natural advantages, to achieve across the screen, across the product line mixed ...

In the tide of Internet development, Sina as the leader, to insight into user behavior as the fundamental, continuous change and innovative marketing methods. December 12, relying on Sina Weibo and Sina Weibo to cover China's nearly the vast majority of users of the natural advantages of the Internet, and break the portal and social media, mobile Internet and PC end of the marketing media partition, but also to launch a faster, more effective way, according to the frequency of independent users to optimize the launch of the full media coverage of advertising platform "Eiyō" , this is the first time in China's internet industry to propose a full media coverage of advertising platform concept, which means that Sina is ...

In the era of competition, to build a brand also to build a strong brand, "the father of Global positioning," Jack Traut's "positioning Theory" tells us that the biggest business is the fact that there is no truth only knowledge, successful enterprises have their unique competitiveness and occupy the consumer's mind. December 13, Trout in Shenzhen "Positioning results China case exhibition and 2013 Peking University trout Orientation Meeting" on the dialogue with hundreds of business leaders, in-depth understanding of how enterprises in the major changes in the use of positioning and to achieve transformation and upgrading. At this annual meeting special set of "dialogue Senior" luncheon ring ...

The fierce competition in the science and technology industry has been reflected in the advertisement. These technology ads show that some companies are always focused on their products, and some companies often feel anxious and alarmed. Some say 2013 is a year of lost technology. Obviously, in this year, there is no innovation in the technology industry, and everyone seems to be concentrating on making money. This may be true, but it will not deter tech companies from declaring their latest products to be different, extremely important and indispensable. For example, the advertising of Google glasses makes people feel that this product design is full of humanity, very fan ...

In a slightly quiet 2014 years of the lunar year file, Youku Potato Group high profile into the production upstream of the film, exerting Force movie Network Marketing. In the joint production of "Storm" "Wind" after, January 9, Youku and the United Music, Confucianism and Italy film announced, will launch the domestic first Internet movie "Old boy of the dragon over the river." "Youku potatoes are dedicated to creating a one-stop movie ecosystem that can be advertised from the front to the audience and then to the ticketing." "Youku Potato Group Senior vice President Zhu Huirong said. 2013, the National Movie box office income Innovation High, reached 21.769 billion yuan. With three network integration, multiple screen ...

"One Step Away" and Jiang are encountering intense suppression, and it is not like the so-called polarization led by public opinion at the beginning of the release, but more like one-sided. Jiang naturally sits at the center of the storm of public opinion, does he know these criticisms? What did he think? And why did he choose "one step Away" instead of "let the Bullets Fly 2"? To is or not to IS? This article is from Che Life network. Why not shoot "let the Bullets Fly 2"? Cloning a "Let Bullets Fly" is easy, but I feel a little sorry "let bullets fly" to bring us the ability and resources ...

At present, the media as a whole is still in the test water, exploring stage. Media to do flow is an advantage, but in the supply chain management, member system construction must be cautious. In the traditional media transformation tide, the so-called "electronic business" is a very multimedia is very concerned about the direction of attention. Because it is logically tenable: when an article/a photo introduces something fun and interesting, the reader is likely to have the idea: where to sell? If there is a better way for readers to become consumers, the media will be able to profit from it. International fashion media giants are involved in ...

Instagram, one of the most popular social networks in the 2014, is challenging traditional beauty magazines, and more and more beauty companies are turning to Instagram by giving up advertising in traditional magazines. The social media recently surpassed Twitter in terms of the number of active subscribers in the month, and its users spend an average of 257 minutes a month on Instagram. Shopify's data showed that the average amount of Instagram per order was $65 trillion. In the eyes of corporate beauty, instagr ...

There was a great enthusiasm on Christmas Eve and the movie at the box office last week. The 687 million-dollar week box office was not only 21% higher than the previous week, but also the highest week at the box office after the 11 holiday. On the eve of the "Outsmart Tiger 3D," the box office is ferocious, the first week 5 days harvested 318 million box office, became last week's box office title. The love comedy of the same time, "The love of the better" despite the mediocre reputation, but still with the type of advantage to achieve the first week of 142 million results, the two new films contributed to the last week, two-thirds of the box office. ...

Relative to the "hurried that year" Low-cost and High box office, "one step Away" is Jiang encounter another Waterloo, the release of 18 days, the box office 504 million, and the 18th day of the box office only 1.11 million, the distance from the beginning of the 2 billion box-office has a big difference. Public comments to join the issue, micro-letter film tickets, Archie Art in conjunction with 9.9 pre-sale ... Why repeatedly in the movie box office to achieve successful O2O, network media help, not only did not let "one step Away" box-office title, but the miserable Jiang. The internet era of Word-of-mouth management movie box office success or failure depends on two marketing: The first wave is through ...

According to the economic voice of "world Company" disclosed the news that UnionPay began to lay out its own two-dimensional code to pay. It is understood that, after the prophase of technology research and development, UnionPay two-dimensional code payment system has been developed, and the Bank is currently discussing cooperation promotion issues. The news shocked the industry immediately. In just a few hours, China UnionPay related officials issued a statement that the security issue based on two-dimensional code has not been completely resolved, UnionPay in the market has never launched a two-dimensional code payment business applications. However, UnionPay does not deny that it has always been in the joint domestic and foreign industries to actively study and explore, including two-dimensional code support ...

Recently, the media has exposed China UnionPay recently developed two-dimensional code payment, the scheme includes line and window sweep code payment and line sweep code to pay. At the same time, after the previous technical research and development, China UnionPay Two-dimensional code payment system has been developed, and the Bank is currently discussing cooperation promotion issues. China UnionPay, the relevant head of the daily economic news reporter said that based on two-dimensional code payment security problem has not been thoroughly resolved, China UnionPay in the market has never launched a two-dimensional code to pay the commercial application. Even if the two-dimensional code to pay for security issues by the central bank to stop, the reporter learned that, including Alipay and some banks did not give up two ...

Recently, Alipay and Shanghai pay-pass Information Services Limited (hereinafter referred to as pay-pass) of the "breakup" incident uproar. Pay-Pass is Shanghai's largest utility billing platform, and its system is directly connected to power, gas and water services and other related institutions. 2009, the two sides began to cooperate, Alipay will pay through as a channel to provide users with payment and inquiry services. June 30, the payment of a unilateral announcement and Alipay stop cooperation, one of the reasons is Alipay "grilled data." It is understood that this statement refers to Alipay 2011 launched the user customized query payment function, if the user set ...

Some sources said that China Post will invest 100 million yuan to establish an electronic payment service base, exerting a mobile phone and internet payment, the type of payment to be applied for is "internet payment" and "mobile phone payment", the scope of business coverage for the whole country. The announcement showed that China Post group invested 82 million yuan, accounting for more than 82%, Zhongqing and Shaanxi province post respectively 9 million yuan, each accounted for 9%, the office is located in Chongqing. Quite interesting is that, about one months ago, China Post has just announced a strategic cooperation with Alibaba, the future will be in the logistics, electricity and other areas of deep cooperation, the joint efforts to build China's smart things ...