The first subway advertising, brand concept caused the user emotional resonance

"Rock is not a musical style, not a volume, but a person's inner spirit." If he doesn't compromise, he's rock and roll. We are chasing the dream, we are gala. This is the monologue of the advertisement spokesperson of Mo Mo. The plane ads, "I Am a Stranger," by "Time" selected as the first Asian graffiti MC Ren, the original female rapper static, public entrepreneurs, the gala, and the domestic British band of the film. These different personalities of the spokesperson through the monologue, showing their individuality, the real self, will "I am a stranger to one of the" brand concept of intuitive transmission to the user, causing the user's emotional resonance.

As the first launch of the subway ads, the main propaganda will focus on the trade, Xidan, home building, Sun Palace, Haidian Huang Zhuang and other popular subway sites. This covers the largest flow of Beijing subway people, such as the international trade, Xidan, but also to convey accurate information to the gala band of the main fan group-concentrated in Haidian Huang Zhuang, zhongguancun near the university students.

Mo this time the launch attempt, is for its sponsorship "Mo for always Shine Gala band 2014 Beijing Concert" The first step of the momentum. In addition to the online launch of creative advertising, the MO also launched a ticket-grabbing activities, and offline advertising strong cooperation. Today up to December 15, users as long as the landing Mo, participate in interaction, that is, the opportunity to win free concert tickets. December 15, the face of the gala team to the six members of the character prototype special production of a set of expressions will also be on the shelves of the face of the shop, free of charge to the user to use.

Zhang Sichuan, the market director, said, "I am one of the few spokesmen is a clear personality, engaged in cutting-edge professional people, as their respective areas of opinion leaders, their behavior will affect the same hobby users, while attracting users interested in the trend of culture, played a good role in polymerization. "We want to tell users through advertising, there are such a group of people on the street, they dare to express themselves, with independent judgment." Want to find a more convenient to the like-minded? May as well become one of the stranger. "

About MO Technology:

Mo mo Technology in March 2011 by the creation of Yantan, "Mo Mo" is a new technology in August 2011 to launch a location-based mobile social products.