Instagram is challenging traditional beauty magazines

Instagram, one of the most popular social networks in the 2014, is challenging traditional beauty magazines, and more and more beauty companies are turning to Instagram by giving up advertising in traditional magazines.

The social media recently surpassed Twitter in terms of the number of active subscribers in the month, and its users spend an average of 257 minutes a month on Instagram. Shopify's data showed that the average amount of Instagram per order was $65 trillion. In the eyes of the beauty company, Instagram has a natural advantage, that is, the main content of this social media is not text, but the picture. Moreover, most of the users on Instagram are women.

Instagram have a much higher ability to interact than other social networks. For example, although Twitter has reached twice times the number of users in the Instagram, Dior has received 28,000 compliments on Instagram after releasing the same video on the two platforms, with only 80 forwards and 128 collections on Twitter.

Some enterprises also saw the strength of Instagram, began to use it for brand promotion. Shiseido, for example, wanted to look for student brand ambassadors last summer to promote their Ibuki products. Shiseido's marketing team launched a campaign called #ibukigirl and visited 10 universities. After they had posted the news on the Instagram, they immediately received thousands of applications.

In addition, the applicants have yet to bring in tens of thousands of new fans, who are likely to become shiseido consumers in the future.

Contemporary consumers pay more and more attention to their interaction with the brand, the higher the interaction, the higher their propensity to buy. The study pointed out that the Millennium consumers in the United States in the consumption of time, attaches great importance to family and friends influence. And when they see people around them recommending a brand on social networks like Instagram, it's easier for them to have a sense of trust in the brand.

When brands recommend their products on Instagram, they can get two benefits: first, use a lot of pictures to show the product, and secondly, establish a good personal relationship with the audience. And if you publish video content like Dior, branding can focus on product quality and change the way consumers live, without emphasizing discounts.

In the use of Instagram to promote the time, enterprises should also be on this platform for their own brand ambassador. Influence marketing is no longer a new concept, but in the US and the luxury industry, it is a very effective way of marketing.

Haley Buckner is a makeup artist from Los Angeles, many celebrities are her clients, and some high-end magazines and retailers will work with her. Buckner says Instagram is her preferred social media platform. She has gained more than 79,000 fans on this platform.

Buckner each release of a picture, you will get tens of thousands of comments and points of praise. Many fans have asked what brand of cosmetics she is using, and now she often recommends products to her fans. So, began to have cosmetics brand to find her cooperation, ask her to help promote products.

Instagram has a lot of famous make-up artist, they have a large number of fans, if they can make these people become your brand ambassador, help you promote products, I believe you will be able to reap good results.