Mobile payment market opportunities, who let China post transform to pay for mobile?

Some sources said that China Post will invest 100 million yuan to establish an electronic payment service base, exerting a mobile phone and internet payment, the type of payment to be applied for is "internet payment" and "mobile phone payment", the scope of business coverage for the whole country. The announcement showed that China Post group invested 82 million yuan, accounting for more than 82%, Zhongqing and Shaanxi province post respectively 9 million yuan, each accounted for 9%, the office is located in Chongqing.

Quite interesting is that, about one months ago, China Post has just announced a strategic cooperation with Alibaba, the future will be in the logistics, electricity and other areas of deep cooperation, the joint efforts to build China's intelligent logistics backbone network (that is, rookie networks). Now the Chinese post and Alibaba, to do their own third-party payments, disguised as the competition with Ali, it is inevitable that some people can not understand.

Mobile Payment Market Opportunities

According to relevant data, 2013, the third party payment market size reached 16 trillion yuan. In the same year, the total processing of internet payment business 15.001 billion, the amount of 8.96 trillion yuan, respectively, the growth of 43.47% and 30.04%. Payment agencies deal with the mobile payment business 3.777 billion, the amount of 1.19 trillion yuan, respectively, increased by 78.75% and 556.75%, Even if pure user behavior triggers the mobile payment market, there are also several hundreds of millions of sizes.

Combined with this data, we can only understand that China post covets this trillion market. To be aware of this trillion-dollar market, the relevant policy is not clear, the competitive structure is not stable. Although UnionPay, Alipay and Tenpay three occupy most of the market share (close to the monopoly), but their business style is different, the former is POS receipts, the latter two are two-dimensional code, the Internet related payment methods.

Crucially, the central bank has explicitly suspended the use of two-dimensional code payments. In other words, the general business of the market is very contradictory, and has not been finalized, it is possible that China post is to see this opportunity, so only to choose this moment into the bureau. It is also possible that China Post will be on line with its own electric or internet banking business, and that payment is being made for the electricity dealer or Internet financial business layout. It and shun Fung at that time layout of the logic of the business, is to feed logistics, banking and other business, open a new business path.

Then the question comes, China Post and Alipay, Tenpay and other hundreds of third-party payment agencies, what is the advantage? In the light of the difficult electric trade routes, we can foresee that the logistics enterprises are difficult to attack the electricity business success, DOT advantage is difficult to finally present, put aside the strategy, implementation level, user habits is also the biggest problem, these problems are the future China post may encounter problems.

Turn now, or too late

In other directions, it may be too late for China post to turn around. According to its previous prospectus, EMS in 2009-2011 years, the realization of operating income of 19.6 billion yuan, 22.5 billion yuan, 25.8 billion yuan, to achieve the ownership of the listed company shareholder net profit of 223 million yuan, 488 million yuan, 865 million yuan. In other words, China Post's growth is basically stagnant compared with the rapid growth of China's logistics industry, and profit margins are significantly lower than those of international giants such as DHL and UPS.

On the other hand, with the rapid growth of the online shopping market, the "four to one Tatsu" mainly private express enterprises are slowly rising, the market of China post gradually shrinking. Not only that, many electric companies now choose to do their own logistics, with the rise of these logistics enterprises, it means the decline of China post. Although China Post has lowered its posture and cut prices to deal with it, including the "5-yuan City piece" and so on, but its effect is very small, the reason, or because the service performance of China Post is weak, this is the common fault of the transformation of all state-owned enterprises, is too bureaucratic.

and bank receipts business is not optimistic, whether it is compared with the four major commercial banks, or with the emerging Merchants Bank, Minsheng Bank, compared to the postal savings have no advantage to speak of. I even think that the banking business of China Post is a bit of a chicken. Also is the net buys the part, the postal savings net silver layout is much slower than the other line's pace, but also at the mobile end, the other several banks have already been in the last year to move the end the "fast payment", "the WAP pays" and so on (each family name is different), But the post has been slow to move.

As for the current postal layout mobile payment, it is more like a matter of course, this is the general trend, the user needs, because the postal savings is facing, you do not make mobile payments, users will continue to drain. And China Post net Silver user plate, itself is not a plump, because the postal savings did not disclose the data, so we do not know how many net silver users it, but from the use of the side, as well as the use of independent payment gateway, the share should not be too big.

Now it seems that the turn of the Chinese post, more like the Internet companies are forced, whether it is logistics, banking and other businesses are so. Turn around, slightly inattentive may be eliminated by the market, even now there are many other competitors do not have the advantage, such as the third-tier cities, township outlets and so on.