Online Marketing

"You may not watch the World Cup, but you cannot ignore the World Cup investment opportunities." "The four-year-old football feast is on the way," the advertising language from one bank shows that banks have played the World Cup in their own ways. During this World Cup, a number of banking marketing invariably follow the World Cup: CCB in its "China Construction Bank" micro-letter public number launched as long as the addition of micro-letter, you can invite friends to guess the ball, or login to the official website "Yue Life" platform to deal with a qualified payment business, that is, the opportunity to win iphone5, Canon micro-single, Investment gold bars, good business electronic coupons ...

In the advertising circle has been a popular phrase: I know that my advertising costs are half wasted, but do not know which half. I have always felt that this sentence seems to be the advertising person's self-deprecating, in fact, is "child care", is responsible for advertising or media sales staff, used for some so-called "precision" media to find reasons na. It is because of this familiar word that media personnel in advertising, there is a large amount of discretion: the choice of a certain type or a media delivery, not just traffic, reading standards, more important is "accurate", "professional", the final is to choose which type of media to put all ...

As we all know, mobile video consumption is growing rapidly. As expected, more and more advertising revenue is flowing to mobile video ads. Smart advertisers move with the eye of the consumer. However, when it comes to creativity, many people look back and find the answers to how to move forward. Few people can effectively use the opportunity to move. Brand managers, marketers, creative directors, media planners, and everyone in the ecosystem (including myself) are happy to think of themselves as innovative. We're all looking for the hottest, newest, never-before-great ideas. ...

Substituting Hacking the word recently in the major scientific and technological media, people are keen to discuss this group of both understand the Internet technology, but also understand the heart of the Wizards of marketing. The major technology companies are also open their homes, everywhere to collect such talent. These people, through a series of technical means, with a variety of psychological common sense, successfully on the Internet to create a variety of traditional media can not reproduce the sensational effect. The brand has been established and the product has been deeply rooted. How did all this work? Today this article will focus on the following five substituting Hacking psychology ...

Marketing experts said: from the tide of globalization and trends, the 560 's marketing is the advertising communications marketing era, the 780 's marketing is the positioning of the marketing era (differentiated marketing ERA), the 90 marketing is the era of integrated marketing, 21st century is the era of experience marketing. Judging from the economic development of each country after World War II, this conclusion can also be drawn. In the United States, for example, the Second World War was just over and there was a generation of baby boomers. In the era of population explosion, any brand manufacturers, as long as dare to spend big money to advertise, and can use the media mix knowledge to preach ...

Large data ages have come, but large data do not necessarily bring big market, but through data to better grasp the needs of different audiences, to understand what they need, or what they do not meet, to develop a more satisfied with consumers and customers of products and services. A good cycle is the insight that large data brings to consumers ' and customers ' needs and leads to effective niche marketing through insight. Niche marketing for the vast number of internet age customers long tail, a group in the market could not find the right products and services customer base. As long as there are suitable products or services appear, these consumers naturally flocking to the brand to collect consumers back ...

Ms. Zhu sued a prominent internet company Baidu for privacy violations: a few days ago, Nanjing Gulou District Court first trial judgement plaintiff Zhu Yu win, asked the defendant Beijing Baidu Network Technology Co., Ltd. (ie Baidu Company) in the judgment effective 10th to the plaintiff Zhu MoU apology, and bear the plaintiff corresponding costs and losses. The plaintiff said, whether in the unit or at home, the formation of the network habits of life has been Baidu search engine use-she used Baidu search "weight loss", "breast", "abortion" and other keywords and browse related content, browsing other sites will also appear when ...

1. Are you her dish? If she likes high Shuai Fu, and you are a poor cock silk, she likes about 30 years old, you have been over 50, it is obvious that you are not her dish. Discipline One: Enterprises to understand their own goals (users) who fans are, do not to the target users, or discreetly. 2. Are you ready to win her heart with sincerity? If you really like her, you have to take out your sincerity to impress her, rather than take the usual unconventional means to cheat her hands, whether it is the overlord of the hard bow or camouflage, the former called rape the latter is called seduction, ultimately will not be long. Two: ...

September 3 News, according to the German mobile application market platform Trademob released the latest research data show that 40% of mobile ad clicks are invalid clicks, of which 22% are misoperation clicks, 18% for fraudulent clicks. According to the report, Trademob has found that the phenomenon of fraudulent clicks has become an increasingly serious problem by studying more than 6 million mobile ad clicks worldwide. Trademob's COO Alexander Frank introduced that the current mobile advertising fraud Click accounted for 18%, mainly by two components, which from the server side accounted for 8%, from ...

Tencent's "step forward, love clearer"; Millet's "Millet mobile phone, for a fever"; Cheetah browser "Cheetah, buy tickets fast, surf the internet faster"; During the Spring Festival this year, many internet companies in China have spent huge sums of money on CCTV TV commercials. And behind this upsurge, the competition of the Chinese Internet industry to transmit the advertising campaign is increasingly escalating. The Spring Festival Gala has been the "play" of corporate advertising marketing in recent years. In the year before the Spring Festival Gala advertising period, 360 mobile phone guards, Jingdong logistics, Cheetah Browser, Tencent micro-letter, millet hand ...

Sina formally appointed Xu Liangje as chief technical officer and co-president, it is clear that Sina is looking for the technical strength of Xu Liangje, hope to be able to pass the experience of technology and product quickly let microblog realize scale profit. Sina Weibo does not make money, naturally impatient. Twitter's 2012-year revenue is as high as $350 million, and it is commendable that Twitter will reach a record $1 billion trillion at the earliest 2013, with the vast majority of its revenue coming from its advertising system (only tens of millions of dollars on Sina Weibo). In the commercialization of the journey, Sina Weibo is not not to make the effort ...

Lured by cheap clicks and high clicks, merchants moved more ads from text ADS to Product list ads, Marin software in a new report. To pinpoint the big business, the report focuses on advertisers and organisations that spend more than 100,000 dollars a month on search-engine advertising, and finds that product list ads have risen steadily in the past few months, up 19% per cent year-on-year in August this year. marin-google-pla-ctr-trends-aug2013 This research report shows that ...

Microsoft Surface 2 and Surface Pro 22 tablet computers are open to domestic subscribers. Microsoft said yesterday that the 64GB version of Surface 2 and the 256GB, 512GB version of Surface Pro 2 were about to be sold out, while the 128GB version was fully out of stock. As the surface generation sales flat, the industry believes that Microsoft's move to "hunger marketing." Microsoft said it was "satisfied" with the sales after September 23, Microsoft in New York launched Surface 2, Surface Pro ...

Telephone marketing, SMS marketing, micro-credit marketing ... Fax is also a marketing tool, whether you like it or not, as long as the fax machine is on, the junk fax will follow. A company has received 30 fax ads a day, a business one months for three fax number also can not hide ... Who in the world is enforcing fax advertising, and where exactly do they get the corporate fax number? The commercial newspaper reporter has carried on the investigation to this. Recently, Hua very annoying, his company every day to receive spam fax, and sometimes even normal business fax can not send and receive. With Hua ...

It is never too much to describe the 2013 years of the High German group. After several baptism, from the professional map manufacturers to transform the Internet, he slowly in the new field to find their own unique "tactics", from walking and running, steady pace. There is a "sound" of the color of entertainment marketing public for the impression of a once established in the map navigation services professional and accurate, so that the image of the gold slightly "hale." In order to increase the affinity, he chose a series of entertainment-style marketing, from the sound, from a cultural point of view to activate the audience's identity and empathy. In 2013 signed Lin Ling to do brand spokesperson ...

Lau and Liu shook hands with a photo of Tencent's shares with the news of the Beijing-east of the dust settled sweeping major financial or technological media headlines, another photo also detonated the social network of gossip people, the rate of transmission is no less than the former. In more people's eyes, Tencent's contract analysis of Beijing-east long tedious and their own half a dime relationship, but the milk tea sister and 70 years after the electric business between the gossip is hard to resist. Of course, I can not deceive the newspaper has been worth a few years night shift, but we have to admire its behind the planners (if there are planners): This perfect fit with the ...

In our daily life, free for people is the best thing, especially in some activities will give free things to users, such as corporate activities to send free products, supermarkets opened to send free fruit, Bath Hall opened free bath and so on, These are free things that users can bring to their later consumption. Of course, everyone likes the free stuff, and some people like to share the free stuff with friends and relatives, so many people will know the free stuff, and from this you can see that the free stuff is very popular and can ...

Smack, why do you choose? Many times, I Taobao or shopping is not necessarily to buy things, maybe just feel the atmosphere of shopping, see the latest fashion trends, even to withstand a more lethal way of promotion ... In this process, I always have a problem in my mind throughout the whole: the promotion, smack discount, why should I choose you? Visible, to sell goods obviously need to stimulate their needs! For example, millet with high cost performance to attract eyeballs, with order to answer the reason for high price. We like to taste Hunan food, but the last bowl of the rest must be chili! In this case, we are ...

These two days, Guo in micro bo exposure of a film "small Times 3" stills, a time to attract the crowd "onlookers." In the photo, starring Ko Jindong limbs stretch, naked body lying on the bed, body secret place sprinkled red petals, known as "the tip of the tongue of the small water boiled fish." Just before the TV series "Palace 3" began to broadcast, the cast also burst into a starring Yuan Shanshan in "tomato egg soup" in the bathing photo to attract attention. For some time, through pornographic films, gossip, scandals and other hype of the events frequently exposed, film and television drama Marketing More and more "wonderful". "Who red Black who" into the unspoken rule light this week ...

Resource Trend 1: More Billion-class app appears, and the brand organic combination into the 2014, mobile marketing both the supply and demand are growing rapidly. As a marketing, the first must have resources, and more and more apps began to announce its own billion users, the entire mobile market users are increasing rapidly, which creates a basic environment for mobile marketing. From the customer's point of view, the mobile supply and demand side of the growth is also very fast, 2011, the client's app marketing is very small, around 5.1 million. Slowly, more and more brand customers start to launch, and their budget ...