trademob:40% Mobile ad clicks are invalid clicks

September 3 News, according to the German mobile application market platform Trademob released the latest research data show that 40% of mobile ad clicks are invalid clicks, of which 22% are misoperation clicks, 18% for fraudulent clicks.

According to the report, Trademob has found that the phenomenon of fraudulent clicks has become an increasingly serious problem by studying more than 6 million mobile ad clicks worldwide. Trademob's COO Alexander Frank introduced that the current mobile advertising fraud clicks accounted for 18%, mainly by two components, of which from the server-side accounted for 8%, from the zombie client accounted for 10%.

Frank also pointed out that the mobile ads of the wrong Click is also a big problem, accounting for mobile ads click 22%. But this is not all the user's fault, Frank believes that only the publisher of the click Rate often put the small button next to a large advertisement, resulting in user misoperation click.

The analysis argues that mobile advertising faces challenges, and these scams and clicks end up hurting the legitimate interests of advertisers and developers who pay for mobile advertising.