"Who is red and black who" into the unspoken rules

These two days, Guo in micro bo exposure of a film "small Times 3" stills, a time to attract the crowd "onlookers." In the photo, starring Ko Jindong limbs stretch, naked body lying on the bed, body secret place sprinkled red petals, known as "the tip of the tongue of the small water boiled fish."

Just before the TV series "Palace 3" began to broadcast, the cast also burst into a starring Yuan Shanshan in "tomato egg soup" in the bathing photo to attract attention. For some time, through pornographic films, gossip, scandals and other hype of the events frequently exposed, film and television drama Marketing More and more "wonderful".

"Who is red and black who" into the unspoken rules

This week alone, audiences were repeatedly "raided" by a spate of tricky and malicious hype.

May 6 Afternoon, "' Professor ' Kim Soo into the mainland screen, starred in the" national hero Qi "news exposure network. Many people rather wonder: the Hot Han before coming to China, a meeting will claim to suck gold million yuan, which a domestic play can afford his pay? Soon, an audience moved out of the "trap": Actress Shen Ao June just married soon, the Internet will be thrown "hot material", said "Shen Yu June married after the first new play" Zhagang, just over four days, and also broke "Shen Yujun because of pregnancy abandoned play" "the latest news." After confirmed, this is just the cast use Shen Ao June hype new play "Serial sets."

The audience therefore guessed, Kim Soo News will also lead everyone "in the set"? That night, a more "hard" message put it down: a 21-second long video exposure network, video heroine is considered to be suspected actress Xiaolu. Coincidentally, by Jiane, Xiaolu couples starring in the TV series "Obstetrics male Doctor" the next day just appeared three big TV. Many people speculate, xiaolu this "lying in the gun", perhaps also with the TV series without the bottom line marketing. This is not, "video event" still speculation, Ko Jindong "boiled fish" stills became "Small time 3" "Preheat News" ...

"In almost every piece of work, when the key point of the start, there will be a coherent or irrelevant artist ' black ' or ' black '." "Senior film and television publicity planners Xiaixiao Blunt, who red black who, this is becoming a film and television drama Marketing unspoken rules."

How to Blog "Out of place" how the whole

Switch to film and television drama Marketing side, how "out of place" how the whole, has long been "a compulsory course".

The most common practice is to "make a spectacle" and "Big Mouth" at the press conference. Just a few weeks ago, a male star to match the new play propaganda, in the eyes of the public, steal a kiss a male host. The next day, this picture was on the entertainment news focus. Also, a "face" female artist, also due to the pop star Yang Pregnant news, a "superior", become the focus of public opinion.

Worse is "create gossip", "do Scandal". Insiders have revealed his pro-Pro for "Planning News" case: A senior single beauty artist in a play of the mother, they had a good time to contemplate, and finally a trick-let the two-Year-old girl in the show call her mother, and the video to expose, and secretly outside the explosion of material said, the unmarried female artist has the illegitimate daughter.

It is obvious that the film and television works before the launch of such "heavy material", most of them are cop-out, the following no solution. Some viewers saw the big scale stills or videos on the internet, and went to see the drama, but found from beginning to end is a "green version" of the plot, and no special content. And the gossip and scandal that had been made out of thin air ended up in the end.

No bottom line marketing is gripping

Talk about the film and television drama marketing more and more the reason, Xiaixiao explained that film and television drama can not have pornography, violence and some do not conform to the conventional content, many production to facilitate the play outside the scene to create some explicit plot, and transfer to the environment relatively loose marketing links. "A variety of strange strokes, the negative strokes of the total, but thousands of rivers, after all, the sea-either for the fire, or for human fire." ”

Xiaixiao the drama propaganda as an example to calculate a sum: Under normal circumstances, every day in TV broadcast TV series about 15, the boot information at least 8, artists to participate in the program recording activities at least 20, "Fifty or sixty activities a day, are in the headlines, the focus, the competition is more and more white-hot." Other people's bad strokes, you are still the same, it is outdated! "He is quite helpless to say," yous led to build "Big river Children", no one to see Ah! You want to say he and the cast so-and-so some of the ground, folks immediately attention! ”

Liu, a professor at the University of Communication, said that with the rise of network space such as micro-blogging, the combination of media and tabloid, it is easy to tear up the original entertainment space. This itself is normal, but the current film and television marketing, but is not the bottom line, set up a trap to get out of control, this can not help but worrying. Cultural critic Banxia also said with anxiety: "Without the integrity of marketing once the wind, will incorrigible." And bad Word-of-mouth once formed, film and television drama industry chain of other links will also suffer. ”

Banxia bluntly, as the film and television industry insiders, marketing side should also have a minimum of protection awareness of the market, can not be called "gossip" on the route more and more lost. Liu pointed out that marketing is only to the audience to promote the play of the auxiliary means, the audience does not see, see how much, ultimately or depends on the work itself, "do a good job of the king."