Five recommendations to Sina CTO

Sina formally appointed Xu Liangje as chief technical officer and co-president, it is clear that Sina is looking for the technical strength of Xu Liangje, hope to be able to pass the experience of technology and product quickly let microblog realize scale profit.

Sina Weibo does not make money, naturally impatient. Twitter's 2012-year revenue is as high as $350 million, and it is commendable that Twitter will reach a record $1 billion trillion at the earliest 2013, with the vast majority of its revenue coming from its advertising system (only tens of millions of dollars on Sina Weibo).

In the commercialization of the journey, Sina Weibo is not not to make efforts, but also the corresponding opening up some products, but the results are not said, but also by some users of disgust. Twitter's successful experience, Sina Weibo should learn from. The cloud-hunting net is only a few suggestions from the point of view of technology and products for Xu Liangje reference.

1, learn what is called "user-centric"

Both Weibo and Twitter are under commercial pressure, but it is clear that Twitter is ahead in how to deal with the contradictions between commercialization and user experience. Advertising does not necessarily cause users to dislike, so that users hate ads often do not have the effect. Sina Weibo in order to commercialize the entire site to make more and more complex, causing users to dislike, at the same time, difficult to achieve results. twitter,6 has maintained a relatively concise page style and consistent user experience over the years.

2, your essence is not too expensive

Hundreds of millions of user groups, as if doing anything will make money should be more restrained. Finding the right monetization model to dig deep is the hard truth. Microblogging to this learning to engage in community, like that learning to engage in micro-group, and then to another learning to engage in membership system, and then try to make money from the game. But forget Sina's own best genes: media and advertising.

3, large data

Massive user information needs the depth of data mining to truly realize, this is the essence of large data. Twitter advertising platform After 3 years of temper, only today's results. Sina needs to make up a lot of lessons.

4, how to deal with marketing account? More refined and subtle than they are.

Is there anything like a micro-broad on Twitter: there, but very little. Why? Because the advertising platform that Twitter itself offers can dig deep into the data and advertise it more specifically, its effectiveness is much higher than the extensive marketing. If Weibo wants to fundamentally solve the problem of not making money by marketing large bucks, it should start with a more elaborate system of advertising services rather than a kidnapping-like approach. Holding a large number of user data but not make money, need to reflect.

5, social search is a good business.

In Twitter's profit model, search results and search topics occupy an important place. This microblogging is also exerting its force, and its investment in the search has taken an important step, but more importantly, improve the search experience within the product. And with the profit model.

The situation is different between China and the United States, including content audit, micro-blogging high operating costs is also unthinkable by Twitter. In terms of product form, microblogging and Twitter are further afield. But the social-media genes are very similar, and the commercialization of Twitter can be a hint of Weibo's success. If you can make a big profit, Weibo and what about Zooey rumors have been a stake in it? The hands of the cards are good, do not smash.