Online Marketing

Within Emerson, a "digital transformation" (digital transformation) is underway, and it is the company's vice president and chief marketing officer, Catherine Bell. The CMO, who advocates for business-to-business thinking, has since joined Emerson in 1999, and has set off two "changes" within this relatively conservative and heavy enterprise: one is to promote Emerson's global brand strategy and inject vigor into Emerson's industrial company; the second is to promote Emerson's " Digital Transformation "...

After 29 years of continuous use of the old logo and brand logo, recently said that starting next March, it will be in the global implementation of a new logo and supporting the language of the "future, not waiting." In addition to the refinement of the font color, the new Logo the biggest difference is that it removed the of the two Chinese characters. expects the new brand logo to be completed within 2015 years. said that the new logo design mellow, flowing, fully embodies the young, free, open, integrated when ...

With this gold card, Starbucks will pay for the coffee you drank for the rest of your life. Recently, Starbucks through the official website posted news, from December 2 to next January 5, as long as you use the Starbucks card or mobile device to buy Starbucks drinks, you will have the opportunity to participate in the lottery, and the number redemption at the bottom of the receipt. The reason to mention this lottery is simply because the prizes are expensive. Of the total set of 482,000 instant rewards, the biggest award is a gold card called "Starbucks for Life", anyone who owns it will be able to ...

December 16, The mystery is finally revealed: Qihoo 360 announced the establishment of a joint venture with Cool Group, to 400 million U.S. dollars to 45% equity. December 22 17:07, Zhou in Sina Weibo put words "everyone think 360 should be a special kill tool, forwarding enough 500 we will start, for everyone to solve the public nuisance." 20:02, Zhou announced "start". Since then, Zhou to the average frequency of a day to Baidu "artillery." December 24, Zhou on Christmas Eve sounded the battle horn, "Take AK47, follow me to the south to do mobile phone!" ...

December 29 News (reporters to the end of 2014, Donews to the 2014 domestic Internet industry mergers and acquisitions case was simply combed. Through the annual investment cases can be seen, whether from the number of mergers and acquisitions, or the amount of mergers and acquisitions in China's Internet industry investment in 2014 into the blowout situation. From a series of cases, the bat giant, Alibaba, Tencent in this year's investment and merger is very active, and Baidu is relatively quiet. And in Ali, Tencent-led investment in mergers and acquisitions, to lei the helm of the millet into the field of investment New Black Horse, tightly wai ...

In the 2014, pillars's bat was still in a stalemate. We regret to find that the shouting ecology, pattern, open they are actually more and more closed. Micro-letter and Taobao platform to kill each other, quick taxi and drop a taxi crazy burning money competition. User experience reduced to commercial competition in the target paper, the faster the arrow, the more accurate shooting, where the wind, where there are bat, there is only bat. is to see the face of life, in order to enter the life of the fight, spell the market value, or to Google as the education of employees, "Google's work can change the world", conveying changes in the world's values. This or ...

According to information, "one step away" production costs 300 million yuan, 2 billion box office into a mirage. Investment and distribution side, in addition to the traditional film and television companies, as well as Archie Arts and public comment network, the major Internet companies are gradually entering the field of film and television. Jiang seems to have hit a Waterloo in this year's Lunar festival file. Sword refers to the 2 billion "Oscar-level" production "one Step Away" after the release of the situation is not optimistic, the audience does not pay. A week of 400 million Yuan high box office and Watercress 6.4 low evaluation in sharp contrast, with the reduction of the proportion of the row, the latter will be insufficient power, Jiang only let bullets fly a step away. The public ...

The hottest news of the two days is the ice bucket challenge of social networking celebrities. First, foreign bosses such as Bill Gates and Cook have been passing the event in the form of challenges, calling on the public to focus on ALS (amyotrophic lateral sclerosis) and then into the country. A plus Liu become the first person in the domestic scientific and technological ice bucket, DST boss challenges Lei, Lei also poured. Then these two people continue to challenge, Lei Andy Lau, Li, Gou, Liu Challenge Zhou, Luo and Liujiang. It is estimated that the future of the domestic ice bucket challenges, a lively. One, what is ALS and Ice bucket Challenge als all ...

"Because the domestic wine is too ugly", #bbf wine from Australia, and a subject design a series of limited edition, each version of the update cycle of about half a month, using the way of pre-sale. Similar to the idea of sending flowers to roseonly "only for one woman", the domestic wine brand start-up company #bbf (be best friend) tells the story of friendship and hopes that young people will express their most sincere friendship through the brand, "redefining their birthday presents". To create a brand with a B lattice is certainly not just to give it a positioning can be ...

Many friends are taken for granted by their own several columns to do after the good, or slightly better just do a site column topology map, such a site after the soul, whether it can be close to customer experience. If you do a high-quality site planning program? First of all, the site planning scheme will be the soul of the site to work out. The soul of the site is to do the purpose of the site, this purpose must have practical significance: personal blog To understand what you want to express it? is the individual emotional express or hope that through their own blog to pass some of the media ...

How important is PR? The author throws a strategy in this article and teaches the exclusive experience of "How to do PR" without money. However, before we study specific "How to", first look at how to play the basis of public relations activities-grasp the appropriate PR time. When is the PR moment the best time to start a PR campaign? In Suster's view, the product development is completed, or has been generally designed, only suitable for the product launch PR activities. Of course, in the current hot on the public platform, there are many teams choose to promote the edge of raising money, edge development and finish ...

2014 is a year of innovation for marketing, but we should also see the reality that many marketing trends have not been successful. In order to achieve better development in 2015 years, it is time for us to review the failure strategies and tools that will soon become irrelevant. The use of mobile apps has hit a record high this year. Time is so precious that competition is so intense that some marketing strategies don't work. Here are five trends that we've summed up in 2014 that ended in failure, and they don't come back in a short time. 1, two-dimensional barcode ...

Of course, this is a challenge, but also a chance--2014 years these cases are good. Micro-letter Red envelopes, "Pearl Harbor sneak Attack" according to the micro-letter announced during the Spring Festival official data: New Year's Eve to lunar 4 o'clock in the afternoon, two days to participate in the robbery of micro-letter red envelopes more than 5 million users, a total of more than 75 million red envelopes. But that's not the point, or it's not the threat that really makes Jack Ma and other Internet companies wary-the red envelopes are just a momentary thrill, and the effect of the rush to get a large number of users to bind to micro-credit payments is the biggest dividend of this social event. ...

EGG Japan, a company known for helping several Silicon Valley companies to open up the Japanese market, recently held a forum on how to increase the number of users and fans. By the inventor from Pinterest, Cookpad, Moi (twitcast), LinkedIn Japan (lead UK), Zendesk (provides the website that manages terminal customer service), Evernote (impression notes), TED (Global Conference) Xtokyo , Uber Japan, and Airbnb Ja ...

December 9, cyber security research company White Ops Inc. disclosed a shocking report: By adding a monitoring module to various video ads launched by a group of brands, they found that 23% of video advertising browsing across the United States could be false-they should come from a hacker's invasion "Broiler" computers that are programmed at night and automatically click on ads. The survey, by White Ops Inc., selected 36 brands across the U.S. and observed 181 of them in 60 days ...

After you read the ads on Facebook, you will soon have some of the money in the bag. A few days ago Facebook unveiled its new advertising platform, Atlas, which says it's going to wrestle with Google's advertising system. Atlas can get through online advertising and offline buying, and if a user watches the product on the line, it goes back to the offline buying behavior. Facebook can take users ' information (such as Facebook accounts, cell phones, mailboxes, etc.) and online shopping to collect ...

The spread of social networks, the weekend has always been a trough, Sina Weibo also issued a report, through data to prove that user activity is usually in Wednesday and Thursday Peak, and in the weekend and long vacation, whether it is the enterprise account or personal account, the overall speaking frequency has been reduced to varying degrees. But on the other hand, the weekend's timeline slows down, meaning that the average stay time for each piece of content increases. So, at the same time as the professional communications company tries to bypass the black hole in the plan, some of the content from the beginning of the "brush and explode social network" design, but gained a few no competition feeling ...

2014 is about to pass, in the Internet, in the spread of social networks, every year can be born a large number of online popular language. Some of them are short-lived, some of them into the daily vocabulary, even by the dictionary included. The appearance of Internet pop language often reflects the mood of people in an era. The top ten internet buzzwords of the year are these? Which strong from the actor Tang Guoqiang for the Blue Xiang endorsement of the advertising language "mining technology which strong, Jinan, Shandong to find Lanxiang." The first in the bar and network thread appeared sporadically, after the hand of the jokes were pushed into the network popular language. The use of sth.

The essential relationship between man and man is the relationship of interest, from the political book to learn this sentence has been to reshape the three views, since then, the early childhood of those gods general earnest induction, the primary school time the gardener's well-meaning from the warm greenhouse, put into the golden Flower splash oil pot had a baptism. Until many years later, no longer regard "interest" as a selfish disadvantage of things, has been able to frankly accept the benefits of self-interest is all the way of life, business operations, social, "the essential relationship between people is the interests of the relationship" has finally been able to name the truth, has become a true sense of the accepted truths. When marketing meets the Internet, ...

Many netizens "drive crazy" network window to the end of the day, the state authorities began to "move knives" rectification. According to media reports, recently, the National Network letter Office According to the public report, on the dissemination of pornographic vulgar and false rumors information of the Thunder Bomb window service to take the shutdown measures. Network Letter Office related responsible Person said, the Thunder Bomb window service spreads pornographic vulgar and false rumor information, especially "Information" column related problem especially centralism, the influence is very bad. Data show that the network window has basically covered the Web site, web games and players, including the vast majority of Internet products, online information dissemination and advertising promotion ...