Wine Brand: Tell a friendship story to you

"Because the domestic wine is too ugly", #bbf wine from Australia, and a subject design a series of limited edition, each version of the update cycle of about half a month, using the way of pre-sale.
Similar to the idea of sending flowers to roseonly "only for one woman", the domestic wine brand start-up company #bbf (be best friend) tells the story of friendship and hopes that young people will express their most sincere friendship through the brand, "redefining their birthday presents".

To create a brand with a B lattice is certainly not just to give it a position to do, #bbf told 36 Krypton that the brand's wines were imported directly from Australia's original bottles, and then the Cross-border integration of big-name designer resources two times packaged the finished product, "because the domestic wine is too ugly." For each wave of products, #bbf will design a series of limited editions for a particular theme, with an update cycle of 15-20 days for each series. The first series of "Dream"-themed boxes was designed by illustrator artist Cheng (who had designs for major brands such as Chanel, CK, Baozi, Shiseido), according to its founder Kim Huffei, a set he had cherished for years. And it is not easy to work with Cheng, he also felt that this kind of play is more interesting to cooperate.

And #bbf Go is the way of pre-sale, this side is because the wine on the temperature, humidity have specific requirements, and two is to save the cost of a method of inventory; As for the original bottle import, the main consideration is that the way of barrel encapsulation is very affecting the taste and quality of wine. and #bbf booking is not a deposit, they give the reason is "to a good friend why receive a deposit?" "The company also pays more attention to details, such as an electric bottle opener and a paper cutter, as if there is a feeling of buying T1 to send a knife." Kim Huffei told 36 Krypton, since June 6 on the line, "Dream" gift Box first weekend booking volume exceeded 4000 sets.

Because Kim Huffei own winery in Australia, so there is no shortage of wine suppliers in Australia, and the study of fashion design she had with another designer to create an independent design brand Xanderzhou (China's only to enter the four international Fashion Week independent design brand), There is therefore no shortage of creative resources across borders. Kim Huffei told 36 Krypton, #bbf theme planning has been ranked in September, including the World Cup, geeks, streets, tattoos, Tanabata and other series of themes.

The reason to tell a story of friendship with #bbf founder Kim Huffei's personal experience is inseparable, now for the single mother of her at the Trough of life is the concern of her friends gave her power. In terms of future planning, the company will expand more of its category of birthday gifts under the concept of being best friend, just as roseonly doesn't treat flowers as the only business category.