Online Marketing

The following content, may cause inner conflict or anger and other discomfort symptoms, if this symptom is obvious, please go to CCTV and other happy channels for treatment. To ask how hot the micro-business, ask Northeast Lee two dogs. Haha, say a witty remark. Today's circle of friends has become almost 5 friends two micro-quotient ratio, is the so-called you never know which friends in your circle will become the next micro-business, you do not know tomorrow you will not become a micro-business. I do not know from where, micro-business has become a "purchasing" "Brush Screen" "" MLM "pronoun, this is mainly due to the Chinese people of China's great wisdom of the children ...

Catering industry How to suck powder, maintain user and marketing three mistaken ideas "foreword" The catering industry wants to do micro-credit marketing, in the end where is the difficulty? Maybe you're not afraid to spend money, but you just can't recruit, the size of the team limits you to find a person dedicated to micro-letter operation is too extravagant; maybe, you've tried a lot of ways, But a lot of fans on the platform is not interactive, conversion rate is low ... Catering O2O The first issue of the guest contract, with a systematic analysis of the perspective, to solve the problem of suction, maintenance users. "Share the text" Today to share the theme is 3, suction powder, maintenance users and misunderstandings. The first part: ...

It seems to be overnight, in the company's marketing department, PR, Interactive group and the extended team, whether the planning and production of high-quality HTML 5 pages, suddenly become a hard target. HTML 5 was crowned "H5" abbreviation, out of the technical language of the ivory tower, into the micro-letter circle of friends, let the drought social marketing smell the first drop of rain in the early spring taste. For many companies and departments with social marketing responsibility, "H5" is a new concept that suddenly enriches in the second half of 2014.

Wang (Angie Wong) returned to Burnett to replace Shitichi (Alvin Yim) as general manager of the Shanghai office. Prior to that, Wang is the DDB Shanghai Business Director, responsible for customer Johnson in the Greater China market skincare products business, and since October 2011 in charge of McDonald's digital business and Quaker oatmeal advertising business. During DDB's work, Wang should lead a team of 30 people who are involved in strategic planning, customer management, advertising creativity, interactive marketing, and customer relationship management. At the time, she says, DDB had a great power in the interactive marketing arena ...

Kay China recently announced the appointment of Richard Frampton, director of communications planning, directly to the Zhengyadi China CEO Adil Zaim, Richard will work with the strategy and innovation team, to provide customers with the best quality communication planning services, media strategy and innovation. Richard has over 8 years of experience in broadcasting media, strategy, execution and communication planning in both London and Singapore, serving customers in a wide range of industries, including banking, tourism, mobile phones, health and environment, retailing, and more. Richard in the future ...

The Anjisi network (Dentsu Aegis receptacle) announced today that the global chief strategic officer of the digital marketing brand Anjisi (Isobar) and CEO Isobar (Jean Lin), the chief executive of the network of electronic Lin Youqin Networks, will immediately serve as Isobar global chief executive, Responsible for managing the Sopa global network. Lin Youqin will lead Isobar global team from Shanghai. Mark Cranmer, now Isobar's global chief executive, will serve as Isobar Global chairman, a few of the world's chief executives at Lin Youqin's beginning ...

Recently, in the video industry and the browser at the same time under the siege, proud tour announced will stop the update with fast into the video ads "immediately see" function. Although the battle over user experience and business model ended with a successful video site, some experts said the business model of video advertising, which still focuses on advertising as the main revenue, has gone into the throes of a painful period. According to relevant media reports, February 20, proud of the browser announced the launch of invasive advertising new products "immediately see", its CEO Chen Mingjie declared "We have only one purpose-save the perennial bad video ads tortured by the vast number of users", proud ...

Blue Cursor 30th announced that its wholly-owned subsidiary of the Blue Cursor International Communications Limited ("Hong Kong Blue Mark") with its own funds to acquire the Hong Kong secret reach the United States transfer limited 100% stake in the price of about HK $178.44 million (about 143 million yuan). The largest independent advertising company in Hong Kong, the main business includes: marketing planning, advertising creation, advertising design, advertising production, media planning and purchase. In Hong Kong is an independent advertising company capable of competing with multinational advertising groups, and has a leading brand customer in many industries. About this ...

In the 1994, I was honored to be the 34th employee of modern media, such as American Telephone and Telegraph (At&t), MasterCard (MasterCard), CBS (CBS) and Coors Brewery (Coors Brewing Company makes their first dotcom station. It was an interesting and exciting time because the Mosaic browser and the subsequent Netscape browser changed us and others forever ...

With the increasingly fierce market competition, entrepreneurs have been widely aware of the importance of brand, but a variety of specious brand theory, so that entrepreneurs talk about their brand often Scholing, digress. As an outsider, do not listen to also understand, more and more confused. In this way to communicate with customers, enterprises in the brand investment is bound to be basket, resulting in more disease desperately. The brand exists in the customer cognition, leaves the customer cognition, does not exist the brand, at most is a trademark. From the perspective of the customer (the most important outsider), there are three fundamental problems that occur in turn: What are you?

Price strategy is the key path for enterprises to improve their competitive advantage and bottom line. Many companies spend years increasing revenue by cutting costs, outsourcing, process reengineering, and technological innovation. However, the gains made through these approaches have been decreasing year by decade, thus requiring companies to increase their final earnings by other means. Today, companies are trying to make huge profits by making use of customized products, information, and derivatives to curry favour with already clear market segments. However, many companies just use a simple pricing process, not even to determine their profitable users or the division ...

December 12 News, a A-share company Phoenix Media announced late yesterday, the company's wholly-owned subsidiary of Jiangsu Phoenix Digital Media Co., Ltd. to buy Shanghai Peak Shift Network Technology Co., Ltd. held by Shanghai Yang Advertising Co., Ltd. 66% stake. Shanghai Chuan Yang Advertising Co., Ltd. is an internet advertising industry pure Precision Marketing Company (large data platform + Party B agent mode). The company claimed to have formed the Internet precision Marketing, technical services, programmed advertising trading goods Taiwan three major business sectors. Have for websites, agents and advertisers more advanced Internet advertising service system, rich media cast ...

If you've been looking at "life poison" or some other series of videos all weekend, you can enjoy it, because you're not alone. Now everyone is in a "centralized" way of consuming electronic products and services, this way in the long term, consumers will be in a short period of time to concentrate on the purchase of products. Eric Bradlow, a professor of Eric Bletterau marketing, says that once marketers are aware of the phenomenon and they have the data to follow up on the phenomenon, they can find something ...

December 16, research company emarketer released today reported that 2014 global digital advertising market size will reach 146 billion U.S. dollars, Alibaba and Baidu as the representative of Chinese companies will account for nearly 11% of the market share. The report shows that Baidu's market share will reach 4.68%, ranking third in the world. Alibaba's market share will reach 4.66%, ranking fourth. Baidu and Alibaba have a market share that is ahead of Microsoft, IAC, Yahoo and Twitter. The top two are Google (Weibo) and Facebook. Google Market ...

Imagine the scene: on the commute, when you drill out of the subway, the coffee order is automatically generated, and when you go into Starbucks, you directly and completely disregard the long team, tell the waiter your name, you can get a low fat latte. In the near future, Starbucks will be able to recruit more customers and achieve maximum profit. It all stems from Starbucks ' latest mobile mobile phone, which makes it incredibly easy to get a cup of coffee in the morning. From the 2014 month of December 3, Starbucks in the United States Oregon State Portland to launch a single trial service, meaning not to queue or show mobile phone information ...

2015 business trend of 1: the reconstruction of the boundary carving ye not only did the beef brisket, but also made a kebab, afternoon tea, pancakes, but also marched into the nail; Millet made a mobile phone, do a TV, do agriculture, but also to do cars, smart home. In this new economic era, industry boundaries are being constantly broken, although these cases have not yet proved 100% of success, but the Cross-border tide has been unstoppable, thinking about the nature of the industry, a broader vision, and to jump out of the industry's perspective. In the past, enterprises to use the industry to do competition barriers, but the internet and traditional industries, the depth of infiltration, to reconstruct the edge of the enterprise ...

One of the largest studies on the crime of digital advertising so far shows that next year, the use of robots to "watch" advertising fraud will bring advertisers 6 billion of dollars in losses. The study was carried out by the National Advertising Association of the United States (Association of Nation Advertisers, Ana) and the advertising fraud detective, White ops. Ana's members spend more than 250 billion dollars a year on marketing. The American Guild found that one-fourth of online video ads were made by robots rather than real people ...

There are young people and adults in any age--it's not a physical age, it's more of a mental divide. The young people of every age, may and today our friends Circle Crazy Anne Yu Jiawen Ma Jiajia Similar-filled with blood, rib knife, number heroes, also see the present. Every age of adults, may also and today our friends circle crazy Miss Dong, like Mr. Ding-the world hole Ming, human feelings sophisticated, will be in the extreme, a small list of mountains. Therefore, every time there is no lack of blood youth and high cold adults confrontation and collision. However, the times are different, the scope and manner of confrontation is different ...

"Big logo!" Plus the boss's photo! " Customer taste difference still love pointing how to break? Don't be offended, today let top designers teach you how to swords. Life, to seek survival, sometimes the so-called "common ground" is helpless. How do you break up with customers who have a taste in their bones? As a designer, the problem that must be met in a career is: How to let the customer know, TA's taste is very bad? This is not easy to open, after all, people are golden Lord. "Fast Company" special invited from four top design companies, five designers, sharing the past years "play strange" experience. How to deal with the nuisance ...

This year's New Year's Day, the major satellite TV 2015 new comprehensive arts are strong debut, including "I Am singer 3" "The Strongest Brain 2" "Chinese Good Song 2", the most powerful two major entertainment TV: Zhejiang satellite TV and Hunan TV again open duel mode. And "I am a singer 3" premiere also once again, in the star lineup, including the mainland music will sing Nan, Han, the Mesozoic singer Jane Zhang, Hu, Hong Kong pop singer Ku also have a strong join, Hunan TV's "I Am a Singer" the third quarter of the ratings ushered in a good start. But at the same time, we see a good sound with China ...