Is party a bad taste? Top designers teach you how to swords.

"Big logo!" Plus the boss's photo! " Customer taste difference still love pointing how to break? Don't be offended, today let top designers teach you how to swords.

Life, to seek survival, sometimes the so-called "common ground" is helpless. How do you break up with customers who have a taste in their bones? As a designer, the problem that must be met in a career is: How to let the customer know, TA's taste is very bad? This is not easy to open, after all, people are golden Lord.

"Fast Company" special invited from four top design companies, five designers, sharing the past years "play strange" experience. Listen to them confide in how to deal with the terrible people who hinder their work.

I stand by the law to stop you!

"Once, a client asked me to design a very ugly thing, I said the following words: ' I can not, and I can't explain to you why not." If I can show it to you, you probably still like it. But pretend that I am a lawyer, and you openly ask me to warrants, which will not only lead to the cancellation of my legal qualification, but also will keep me in the industry forever. This is the nature of your request. ' "-Shire Bolin (Paula Scher), Pentagon Design Alliance (Pentagram)

Transfer focus

"' Your taste is too bad. ' Polite translation: ' The emphasis is not on personal preference, but on effect. ' experience tells us that all the initial sensations and reactions to visual identity design are meaningless. Because what we are trying to create is the enduring classics. Therefore, try to shift the focus of dialogue from personal taste and subjective preference ("I like circles; I hate blue") to strategic considerations: Is this a good design effect? We don't give our clients the choice of work we can't look straight at. ) "-Segui Havif (Sagi haviv), Chermayeff & Geismar & Haviv Design Co., ltd

Education Enlighten

"Ha, I will never say that they have bad taste!" I will only give my best advice based on what is directly related to the content of the project. As a designer, our job is to teach our clients how to read our decisions based on precedent, legibility and functionality. Besides, if the client wants to do something about the design, it's not worth working for TA. -Jessi Ride (Jesse Reed), Pentagon Design Alliance

Xiao Daniel

"If you love design work, it's probably one of life's problems to work with customers who don't have good taste," he said.

I try to avoid arguments, after all, this is their brand, not mine.

You might try the following strategies:

1. Remind them that there is a reason to spend money on designers. If you don't trust me, you might as well save your money and design your own.

2. Ask them whether they are listening to my "professional" advice or listening to their own "unprofessional" opinions at odds with them.

3. In the light of the circumstances, seek a cautionary tale and warn them not to make similar mistakes.

4. Let the Practice test the truth. Waiting for them to bring me back to clean up the mess.

5. Direct objection, please resign. "-Devien Edwards (D ' Wayne Edwards), Pensole Footwear Design College

Outspoken

"We are very candid with our clients and if they make a bad suggestion, we'll say it." -Jessica Vols (Jessica Walsh), Sagmeister and Walsh design company.