The bank has played the World Cup in its own way.

"You may not watch the World Cup, but you cannot ignore the World Cup investment opportunities." "The four-year-old football feast is on the way," the advertising language from one bank shows that banks have played the World Cup in their own ways.

During this World Cup, a number of banking marketing invariably follow the World Cup: CCB in its "China Construction Bank" micro-letter public number launched as long as the addition of micro-letter, you can invite friends to guess the ball, or login to the official website "Yue Life" platform to deal with a qualified payment business, that is, the opportunity to win iphone5, Canon micro-single, Investment gold bars, good business electronic coupons, mobile phone charges and other prizes; The activities of the Guangdong Bank will bring more "rich" opportunities to customers, mobile banking clients, micro-letter business hall to buy the first 500 customers of football lottery, can be free to others to give a note of football lottery; ABC, on the day of the World Cup opener, unveiled " Fans net silver exclusive "wealth management products, the expected annual return rate of 5.1%."

Marketing hitchhiking the phenomenon of the World Cup itself, first of all shows that many banks to capture business opportunities in the continuous improvement. According to statistics, 2013, financial institutions on the market of various types of wealth management products issued to 44,492, so many banking products, must find a way out, once the bank of the seriousness, quietly put down their posture, began to walk the path of the people. From this level, the bank financing products ride the World Cup, it should be worth affirming, reflects the bank products on social life, the reaction degree, snapping significantly enhanced, has been widely recognized by the community, but also to the bank itself to bring a lot of economic and social benefits.

Bank marketing hitchhiking the World Cup, the ultimate effect, there is no conclusion. But to truly do a good job in banking products and other products and services, not only to have good publicity "stunt", but also to practice good internal strength. On the one hand, actively cater to the market, through the effective agreement with social hotspots, occasion marketing, to achieve the maximum publicity, marketing effect, on the other hand, the more honest to do product services, improve product quality, to a more solid service foundation, smooth business channels, good performance support, the appropriate products to promote to the right customers , this is the smart, service fundamental. Must not be quick, anxious, even with a cheat mentality, word games, verbal commitment to deceive customers, so that ultimately not only can not win customers, but also may cause complaints, resulting in a certain degree of public opinion risk.

Bank marketing plans to hitch a ride to the World Cup, to prevent two tendencies towards publicity. One is to treat propaganda, force too hard, the problem of improper exertion. It is reported that in order to this World Cup event, a bank a total of more than 60,000 gifts, cash value of 1.5 million yuan, it should be said, put in the national scope of this money is not much, but the publicity effect is more obvious. Frankly speaking, the current bank attaches great importance to propaganda work, put a lot of human and material resources and financial resources, then, how can publicity work to achieve the effect of multiplier? Must study the product characteristic, the media characteristic, the target consumer group and the Public Psychology analysis, the goal, and completes the science forecast and the follow-up appraisal work, based on this, In order to achieve the "four double dial" propaganda effect. That kind of parrot, follow blindly propaganda even extravagant waste of practice, its result can only spend a lot of wrong money, but difficult to achieve the expected effect. Another inclination is to prevent the phenomenon of skimming and coping with the publicity activities. At present, financial innovation is endless, "wine is also afraid of alley deep", if there is no distinctive, distinctive publicity, it can not be widely recognized by the community, will form a passive, embarrassing situation, and even eliminated by the market.