Niche marketing to succeed without the three elements: efficient, flexible and responsive

Large data ages have come, but large data do not necessarily bring big market, but through data to better grasp the needs of different audiences, to understand what they need, or what they do not meet, to develop a more satisfied with consumers and customers of products and services.

A good cycle is the insight that large data brings to consumers ' and customers ' needs and leads to effective niche marketing through insight. Niche marketing for the vast number of internet age customers long tail, a group in the market could not find the right products and services customer base. As long as there is a suitable product or service appear, these consumers naturally flock to, the brand insists on collecting consumer feedback, the new products brought by innovative thinking, achieve a clearer brand image and better customer fit.

Niche marketing success of the three major elements are: efficient, flexible and responsive.

Efficient: Today's consumer goods are abundant, information channels, consumers can be in a lot of channels to get information. They demand real-time gratification, the pursuit of characteristics, can express themselves products. Marketing 1.0 times Talk about the supply, Marketing 2.0 times talk about positioning, segmentation and target marketing, and marketing 3.0 era of brand values put forward higher requirements. In such a marketing background, the biggest challenge for marketers is: consumers demand diversification, loyalty is weak, so niche marketing must pursue precision and efficiency.

Flexibility: Consumers are changing, and that is driven by a number of ways. For brands, the brand itself can be through a variety of ways to launch more new products and services, so that small demand is met, such as the public platform and the new group buy. There are several different ways to do things, as long as there are ideas, whether artistic, public, technical ideas, can use the platform to test how many people are spiritual support, how many people are substantially supported.

Response: Niche Marketing "niche" is a small number of people, or the public into a small audience, a depth of subdivision. Niche marketing is not focused on the number of many and less, but is not aware of their needs, whether to get their response. Because of their special needs, the number of people is usually relatively small. What the niche has in common is that there are clearly specific needs within the niche that the brand or competitor does not pay attention to and serves.

Niche marketing, the focus is not a product of success, but brand and marketing and even internal thinking changes.