Quasi-marketing Please do not forget to respect customer users

Ms. Zhu sued a prominent internet company Baidu for privacy violations: a few days ago, Nanjing Gulou District Court first trial judgement plaintiff Zhu Yu win, asked the defendant Beijing Baidu Network Technology Co., Ltd. (ie Baidu Company) in the judgment effective 10th to the plaintiff Zhu MoU apology, and bear the plaintiff corresponding costs and losses.

The plaintiff said, whether in the unit or the home of the formation of the network life habits have been Baidu search engine use-she used Baidu search "weight loss", "breast", "abortion" and other keywords and browse related content, browsing other sites will also appear related ads. The plaintiff believes that the defendant, using network technology, without the plaintiff's knowledge and choice, record and track the words of the plaintiff's search, and expose the plaintiff's interests, life learning characteristics and so on to the relevant websites, and use these keywords to advertise the website of the plaintiff's browsing, so as to make the plaintiff's spirit highly tense and cause trouble to the personal life. Zhu to the right to privacy is violated by the Baidu company to sue the court.

In this case, Baidu company argues that these are through the cookie technology to achieve, and cookies are a legitimate technology, does not involve privacy, there is no infringement, Baidu collection and use of users online information behavior has also been approved by the user. But the court found that Baidu's use of cookie technology to collect information about the plaintiff, and the plaintiff's ignorance and reluctance of the case for commercial use, infringement of the plaintiff's privacy. The Court therefore ruled that the defendant made a public apology to the plaintiff and paid the corresponding loss.

The Court held that, in addition to personal identity card information, address, telephone number and so on, the personal privacy of citizens also includes private activities and private areas, which is also inviolable. Moreover, the plaintiff uses the fixed IP address to form the characteristic word search, the control of this information should be owned by the plaintiff, while the Baidu collects and utilizes this information through the cookie technology without the plaintiff's consent, thus objectively infringes the other party's rights and interests.

Experts described, under normal circumstances, users will be browsing the Web site is to leave cookie data, and some sites by collecting user cookies, and users do not know without authorization to invoke these cookies to achieve profit purposes, which formed a tort. As early as the 2013 3 15 party, CCTV has exposed this violation of user privacy behavior: A number of online advertising companies using browser cookie data to track users, and to make a profit. In addition, Google in the United States has been fined.