In the era of competition, brand building and strong brand

In the era of competition, to build a brand also to build a strong brand, "the father of Global positioning," Jack Traut's "positioning Theory" tells us that the biggest business is the fact that there is no truth only knowledge, successful enterprises have their unique competitiveness and occupy the consumer's mind. December 13, Trout in Shenzhen "Positioning results China case exhibition and 2013 Peking University trout Orientation Meeting" on the dialogue with hundreds of business leaders, in-depth understanding of how enterprises in the major changes in the use of positioning and to achieve transformation and upgrading.

In this session of the special set of "dialogue high-level" luncheon link, Tencent Network Media business group general manager Han Zhijie Tencent senior representatives and many advertisers, partners, face-to-face and Trout on the digital media in the new era of positioning theory of the evolution of the in-depth exchange. Tencent video also serves as the exclusive video support for the event, interviewing business and academic leaders on the spot.

China's economy is shifting to a truly competitive market, and Mr Trout believes that China is moving from a manufacturing-based economy into a market-based economy, bringing new opportunities, as well as challenges, and increasingly competitive market competition. In an exclusive interview with Tencent Video, Trout stressed: "In the competitive market environment, the most important thing is to understand how to win the customer's mind, on this basis to do positioning and dissemination." ”

"Father of Global Positioning" Jack Traut the scene of Tencent video interview

For accurate insight into consumers, Tencent as the largest media-wide platform in this area has some experience. Han Zhijie in the communication that enterprises want to be in the current digital media environment to obtain marketing breakthroughs, need to learn to use large data insights to find differentiated brand positioning and innovative marketing methods, the real understanding of consumers and obtain their recognition.

In the digital age, consumers tend to produce product or service awareness ahead of advertisers ' marketing campaigns, a perception that may come from advertising, possibly from social media, or from friends ' chats. In the face of the new experience of the ever-changing technology, consumers become more intelligent, always understand consumer psychology and insight into consumer behavior is becoming more and more important, and the charm of large data is also reflected in this.

"Massive user base, high-quality multiple media platform is to achieve large data accumulation of the basic premise", Han Zhijie pointed out that the use of large data insights, can fully explore the value of each user, for advertisers to find a precise user base, to help advertisers for different user groups to better optimize the characteristics of marketing ideas and media delivery, To achieve the best marketing results. Through the accumulation of 15 years ' experience, Tencent has built up a one-stop digital marketing platform with "scale, insight and efficiency" in the continuous innovation of marketing reform, providing more flexible and changeable online solutions for advertisers.

Tencent Network Media Business Group Marketing department general manager Han Zhijie dialogue Jack Traut

The internet has become the main way of information dissemination, the effect of digital marketing and brand revenue is obvious to all. As the industry's leading media platform, Tencent has been very focused on interacting with the world's best marketing masters to discuss cutting-edge marketing concepts. It is reported that this in-depth dialogue "the father of Global positioning" Jack Traut is Tencent "Mind Link (Tencent Wisdom)" brand series of activities. In the future, Tencent will build more exchange platform and opportunities, invite a large number of brand advertisers to learn to grow, in the continuous optimization and innovation on the road, for digital marketing to bring more cutting-edge ideas and direction.