Thunderbolt look at User data: single "Otaku" is the largest video payment group

China's paid video business has just started, with only 8.1% per cent of video users having paid to watch video at the end of December 2012, still a low percentage. But relevant data have shown that the user's willingness to pay is rising, the potential for the pay video industry is huge, and the research on video-paying users is getting more attention.

Thunderbolt Look recently released the Thunder to see the Film Institute (pay channel) User portrait Data report. The report of a group of prominent data is that more than 90% of film and television VIP users (paid member users) for men, men and women can see the difference between male and female user pay behavior, seize the male users, grabbed the "network box office."

More than 90% paid users are male!

Thunder to see the film and television VIP users are almost all male users, accounting for more than 90%. Visible, male users are more likely to pay for online video, while women are psychologically unwilling to pay for online video.

Different gender preferences: male preference for "heavy taste" female preference for small fresh

Although the Thunder Watch movie theater male users accounted for more than 90%, but from the praise data can be found, men and women like the film has different, overall, male preference action blockbusters, women prefer small fresh film. such as in the Thunderbolt to see the top 10 movie theater, male users prefer "unknown death", "revenge teenager" and other "heavy taste film", and female users prefer "Ocean Heaven", "First love red bean ice" and other fresh films.

Single "Otaku" is the biggest video-paying group

In the user's marital status data, you can see a group of "dumbbell-type" data, in the Thunderbolt to see the film VIP users, both married and single accounted for a larger, and love in the small proportion of people. It seems that the sweet people who are immersed in love are too busy to take into account the video site to see the film. Not like single otaku, is always the largest video-paying users group.

25-29-year-old Video VIP High frequency user

The age of seven users is mainly concentrated at 15-29 years old, among them more than 25-29 years old. Visible video VIP is more young people. And this part of the user's favorite video more concentrated in action blockbusters and western blockbusters, such as the recent thunderbolt to see the cinema aggressively "escape-born Day", "bite", "blockbuster".

Film VIP users are a group of highly educated and high-income groups

Almost half of the users in the academic record are bachelor degree or above. In the income, the monthly income in more than 8K is also a minority. In addition, the film VIP users mainly from large and medium-sized cities, white-collar ratio is high, including business managers, enterprise staff, professional and technical personnel. Visible video VIP Users for the high-end crowd, these people do not care about the monthly membership fee of 15 yuan. At the same time this part of the crowd preferred "tall" of the European and American blockbusters.

Video VIP is also a network of heavy users

More than half of the user's monthly Internet value-added consumption in more than 30 yuan (annual average of more than 360 yuan), if the film VIP fee deduction, this part of the consumer in other areas of the monthly consumption of more than 15 yuan.

"HD", "latest blockbuster" as the main demand for paid users

The main needs of the film VIP users are HD (HD/Genuine), the latest, large/classic (High box office/classic/actor director High reputation), of which the highest high-definition, more than 80%. Visible, high-definition quality has become a high-end video users a major focus on demand.

Thunder look at users Big data: The difference between male and female pay behavior is huge

"No ads" is one of the privileges that users pay most attention to

When the video site's front patch ad length is nearly 1 minutes, and also began to interrupt the advertisement, the user is more sense of "no ads" privileged experience great. The data shows that the VIP users are more for high-definition, free look and no advertising privileges and pay. Among them, the proportion of users who choose No ads is 70%.