2013 is the year of technology lost?

The fierce competition in the science and technology industry has been reflected in the advertisement. These technology ads show that some companies are always focused on their products, and some companies often feel anxious and alarmed.

Some say 2013 is a year of lost technology.

Obviously, in this year, there is no innovation in the technology industry, and everyone seems to be concentrating on making money.

This may be true, but it will not deter tech companies from declaring their latest products to be different, extremely important and indispensable.

For example, the advertising of Google glasses makes people feel that this product design is full of human nature, very attractive. While the actual application of Google's glasses may be chilling, Google insists it can bring additional freshness to your life.

That alone should give Google the best technology advertising award.

Other technology companies have also launched impressive advertising. Samsung, as always, mocked Apple in its ads, and even enabled comedian Seth Logan (Seth Rogen) and Paul Luther to shoot funny commercials, mocking the "Super Bowl" baseball League.

Later, it was extremely bizarre to advertise the Galaxy S4. At the end of the year, Samsung's Galaxy Gear ads portrayed the smart watch as a "pickup artifact."

Apple's ads show some sort of confidence crisis. Apple's best advertisement is always its product. In the past, Apple's advertising always focused on showing the beauty of its products, making it look more humane.

In 2013, however, several advertisements published by Apple looked a bit neurotic. For example, an ad tries to convey the idea that if you don't use the iphone to take a picture, you don't look lively enough.

Most intolerable, Apple has even made a "California Apple design" signature in its product advertising copy. Apple seems to want to use the glory of the past to prove the perfection of the present product, rather than show the beauty of the product directly as before. This in itself is Apple's lack of confidence, psychological imprinted performance.

Similarly not self-confident also has Microsoft. Its advertisements usually seem tedious. and likes to attack rival Google in the ads.

Throughout the year, Microsoft has become extremely aggressive. The company will launch an attack on any competitor it wants in the ad. Google is the first. For Microsoft, Google is the embodiment of all evil, it is a pervasive espionage organization.

But the real problem with Microsoft's anti-Google ads is that its production quality looks hateful. Some shoddy advertising makes Microsoft's image look wretched.