Circle of friends The death penalty has been set, where is the exit

Recently, the growing micro-business has become the object of the Crusade. Traced back, all this stems from the micro-quotient of "rise" and "Extinction theory" of the prevalence of the supporters that 2015 will be the year of the micro-business, micro-business will usher in all-round development; opponents believe that the micro-business will die, 90% of the micro-business is facing shuffle. In this time of the air, where the pigs can fly, what is the point of the micro-business? Friend Circle Micro-quotient has been sentenced to death, Third-party micro-business, the future of the long, after the electric business era, micro-business of the way out?

Circle of friends The death penalty has been set

To Friend Circle as the base of the micro-business basically into the dusk, relying on agents, purchasing the micro-business also gradually towards the end of the road. The reason to judge a friend of the micro-business will die mainly based on these points: in products, poor quality, homogeneity of serious, no market competitiveness; In the margin, profit margins, mainly by small profits but quick turnover; in the transaction, overdraft business reputation and social resources, lack of user stickiness and repurchase rate; in marketing, Rely on blindly add powder and violence brush screen to enhance the exposure rate, in sales, "MLM" operation, and constantly develop level agents, through Yahuo investment circle money to profiteering.

There are signs that the micro-traders who rely on a circle of friends have moved away from the normal trajectory of business development. I'm afraid it's impossible to get a slice of the dividend of a friend who has been divided up. Still, does that mean there are more opportunities for other third parties?

Third party micro-quotient pain Point

Although the circle of friends does not make the micro-business, but the third party to enter the market, it seems not so easy. With the micro-business with the help of a friend circle of malicious marketing, the third party can provide businesses with perfect trading closed-loop, micro-business can be in the third party management in the background to achieve commodity addition, commodity management, order management, shelf management, such as a series of operations. Unlike the universal entrance of the circle of Friends, the third party is currently facing a triple dilemma in its foray into the micro-business market.

First, the lack of entrance and scene shopping flow import. You may be able to flip the circle of friends in 10 minutes, but you can't see the subscription number and service number in 10 minutes, anyway, as long as there are people in your circle of friends, you will always have someone to look at the goods (as long as the other side did not block you), and for some lack of access and scene of the third party no user traffic means to lose everything;

Second, no credit system guarantee. As a third party to provide a shopping platform, it is difficult to guarantee the personal credit system of the merchant, and the lack of efficient and useful channels;

Third, the supervision and inspection of businesses is difficult. Third-party platform can not do to the micro-business qualification, scale, product quality and so on rigorous assessment, indirectly speaking is not to ensure the ultimate interests of consumers.

Overall, the author believes that the potential of the third party in the micro-business is unmatched by the circle of friends, although the business opportunities are unlimited, but to create a complete micro-business ecology is still a long time.

In the era of mobile micro-business, where is the export of the micro-merchant

With the change of PC electric quotient to the mobile electric business, the electric quotient gradually formed the situation of two level differentiation: one is the center of the Cat and the East, the other is to center, which is the micro-quotient that everyone is talking about now. Among them, there are two modes of going to the center: one is the mode of the shopping, the micro-union, the pocket pass and so on, and the other is the Consumer-to-consumer mode represented by the pocket shopping and the small letter store.

From the perspective of the whole mobile electric business, the cat and the east is still the mainstream, app end and micro-terminals still have a natural advantage, more than 10 years of brand effect gathered a large number of fan users. But in the long run, it has become the consensus of the industry to go to the center of Mobile electric business and to flow. Business-oriented, help business marketing and improve sales to obtain commission of the cat, Jingdong model will gradually be based on the benefits and convenience of consumers as the starting point, indirectly help businesses improve brand and sales of other third parties replaced. Along with the change of people's shopping habits and behavior, this kind of shopping mode of going to the center to flow will erode the market share of the cat and Jingdong.

Three-legged, who will win

Not long ago, "pocket shopping" to obtain huge financing to the cat, Beijing East in the mobile field of the force sounded the alarm. The author believes that the future of micro-business will form a three-legged pattern. These three special types of micro-business have their own advantages and disadvantages.

The first platform-type micro-business: to the cat, mainly Beijing-east. The biggest advantage of this kind of micro-quotient is the capital, flow, abundant resources, all-inclusive. At the same time, its advantages also determine its inevitable defects: high entry threshold, the flow of expensive, competitive incentives.

The second type of service micro-trader: The micro-union, the main pockets of the third party. This type of service-type micro-business is the biggest advantage is the first, based on the micro-letter portal of the user scale is huge; second, the market is in the Tuyere, the agent of the model to open up the market is very convenient and fast. Its disadvantage is that the user experience is poor, C-terminal is still very heavy.

The third type of shopping guide micro-business: Pocket shop. The advantage of the guide-type micro-quotient is because of the early exerting force, the model of "palm Shop" has accumulated a large number of merchants, and the merchant has a high degree of cognition. The disadvantage is that the active degree, the stability, the comprehensive service ability Limited, promoted the C end user to the Big C (even is the B end) the transformation.

Conclusion: The micro-quotient will not die, only another form of existence

Friend Circle Micro-business evolution to the micro-shop, is a natural development process, like from Taobao to the cat, the development of micro-business will also be towards the Consumer-to-consumer to the role of the company. The micro-quotient will not die, just a different form, a platform exists. The future may not be more than who, the two models will be parallel development, mutual benefit and complementarity. Whether it is platform-type micro-vendors, service-oriented micro-vendors or shopping-oriented micro-dealers may become the mobile electric business in the field of giants.