The most classic seven cases in marketing history

The most classic seven marketing cases in history
One, call 10 percent

It is estimated that everyone likes to buy discounted goods, because it can be much cheaper. In fact, discounting is a disguised way of making money for many businesses. Generally 7, 80 percent is very common, 50 percent is very rare. However, today to say this is to play 10 percent! Are you curious? Let's take a look at it!

It is reported that Tokyo, Japan, a gentleman's shop in Ginza. This is the first "hit 10 percent" sales shop, once a sensation in Tokyo. The goods sold at that time were "Japanese good". This is how they are implemented. First set the time of sale, the first day dozen 90 percent, the second day dozen 80 percent, the third day fourth day dozen 70 percent, fifth day sixth day dozen 60 percent, seventh day eighth day dozen 50 percent, nineth day of the day dozen 40 percent, 11th day 12th day dozen 30 percent, 13th day 14th day dozen 20 percent, the last two days dozen 10 percent. It looks like the last two days is the best thing to buy, isn't it? Let's see below

Business forecasts are: because it is surprising sales strategy, so, the early stage of public opinion publicity will be very good. With the mentality of curiosity, customers will flock. Of course, customers can choose to shop during this discount, if you want to purchase at the cheapest price, then you buy in the last two days, but the things you want to buy will not necessarily stay until the last two days. The reality is: the first day to come to the guests are not many, if come to just look at, and then left. Starting from the third day a group of visitors, the fifth day 60 percent when the guests like flood to start to buy, after days of guests full, of course, not to hit 10 percent, the goods are all sold out.

So, is the business really losing money? You think, customers are eager to buy their favorite goods, it will cause the chain reaction of snapping. Businesses use unique ideas, their own products in the dozen 5, 60 percent have been sold out. "Hit 10 percent" is just a psychological tactic, how can businesses lose money?

Have seen discount promotions, but have not seen such a "dozen 10 percent" magic strategy, we admire the businessman's clever business, but also feel the network marketing a powerful miracle!

二、一件 Goods

To buy new products, the most attractive to customers is nothing more than "new", How to continue to "new" on the article?

Italy has a Lyle market, is the sale of new products. Some of the new products are very popular, many customers Rob buy sell, did not grab the hand, demand the market again, can get the answer is: I am sorry, the market is only the first batch, buy the end, no longer purchase.

In this respect, some customers do not understand, but also to others to tell. But from then on, the customers come here to buy, never hesitate. It's not hard to see that Lyle's "toaster" is a brilliant idea that gives customers a strong impression that the goods are up to date and that they have to patronize the market to buy the latest products.

This is really "new" innovative ideas!

Three, the Ming loses dark to earn

Kitamatsudo, the former mayor of Japan Matsumoto, is a nimble businessman. When he ran the Creative Medicine Bureau, he sold the plaster of $200 at that time to $80. Because the price of 80 yuan is too cheap, so the "creative drug bureau" in recent days business is booming, crowded. As he ignored the sale of the plaster, so although the plaster sales of more and more, but the deficit is unavoidable more and more high.

So, where is the secret of his doing so?

It turns out that people who come to buy plasters almost always pick up some other drugs, which is certainly profitable. Relying on the profits of other drugs, not only make up for the loss of plaster, but also the entire Drug Administration has an unprecedented surplus.

This "Ming deficit dark" creative, to reduce the price of a commodity, and promote other goods, not only attracted customers, but also greatly improve the visibility, well-known benefits, is really the idea of fighting the birds with one stone!

Four, "Limit guest door" sales law

Fille Lawrence, Italy, opened a seven-year-old children's shop, the goods are all the seven-year-old children's food and clothing to see play supplies. The store stipulates that customers entering the shop must be seven-year-old children, adults must have seven-year-old children to accompany, or declined to enter, even local officials are no exception. Not only does the store not reduce business, but it effectively attracts customers. Some parents with seven-year-old children enter the door, want to see in the end "what the drug", and some children with other age parents also lied about the child only seven years old, into the shop to buy goods, resulting in Phil's business more and more prosperous. Later, Phil opened more than 20 similar stores, such as bridal youth stores, elderly shops, maternity shops, women's stores and so on. Women's shops, refused to enter the male customers, so many passers-by are interested in women, indispensable into the shop to see. Pregnant women can enter the woman shop, but generally no pregnant women are not allowed into the maternity shop. Wearing glasses shop only reception wearing glasses customers, others have to home sigh. Left-handed stores offer only a variety of left-handed goods, but they are not opposed to people posing as left-handed. All these restrictions on customers have the effect of boosting sales.

Five, the unique "rubbish" letter

In the United States, often can receive some printed "Important!", "urgent, please reply immediately!", "Urgent, x month X days ago Reply!" Letter of the word. These seemingly important letters are just advertisements and orders for selling products, known as "junk letters". These "junk letters" are so diverse that, in order to attract the attention of consumers and readers, the sender ingenuity. The form of the letter is exquisitely designed, beautifully printed, and some letters even pretend to be "official notices", the envelope is marked with an eagle, the address is "Federal Bureau of Investigation", printed in bold characters "warrant notice", but a careful look will find a line of small print: "To receive cash or prize notice", open the envelope inside was "XXX invitation letter." Some by letter can buy preferential merchandise, some video can see 15 days, even steak can use dry ice to mail, make consumer difficult refuse.

Vi. the Miraculous

The defeated Germany of 1945 was desolate, a young German in the street called "Sell radio, sell radio!" But it was illegal to make radios even if they were sold in Germany under the occupation of the coalition. Later, the young man would assemble all the parts of the radio, and a box of toys would be sold for the customer to assemble. It worked, selling hundreds of thousands of groups within a year, laying the foundation for Germany's largest electronics company.

Seven or one Yuan sales

Carl, an American, opened a small shop and started a business slump, and then he made a careful calculation to make a decision, so long as the customer took out a dollar, they can buy any item in the shop. They recruited a large number of customers, selling more than the nearby major department stores. Later, he diverted to operate silk cloth, and in the mode of operation of new, decide where to buy 10 of dollars in the shop, can be a gift of white coupons, 5 white coupons can be exchanged for a blue coupon, 5 blue coupons can be exchanged for a red coupon, a red coupon can choose any shop in a commodity. This "Carl Sales" makes him a millionaire.