"Body Travel" triggers event marketing, right and wrong.

These two days a lot of media are in the propaganda of a 95 girls after the body of the event for travel, the background is from a "travel with the body: 95 after Meng sister to the country to recruit temporary boyfriend to accompany the tour!" "The post, the author called" Me Small Fresh heavy taste ", claiming to be a 95 after the" Meng sister ", want to pass" one City a Love " Way to realize the dream of travel in mind. In simple terms, it is to recruit different temporary boyfriends for different cities across the country, with boyfriends completing travel guides and paying jobs, while girls pay their emotions and bodies.

This kind of episode seems to be the way that marketers used to what pin for the villa, what xx sister xx sister, in short, a lot of with toes have to think out, a premeditated marketing began, no contact, only XX social platform account, and this platform is not so famous, people doubt inevitable, you think?

Online there are a lot of netizens to criticize this behavior, "moral decay", "Love Vanity", "covet material", and even the fire to the entire group of people, Dafa "" After the collapse of the speech. However, I do not think that this is the state of the whole, this is through the drama, and through a tag to arouse controversy over this, I do not want to comment on the 95 after the sister how open, I just want to talk about such event marketing is right or wrong? Let's talk about event marketing.

Marketing is the eye of the economy. To attract the public's strong attention, there should be enough gimmicks, this event marketing case after 95, girls, travel, sex, a night stand and so on, these keywords are now young people are more concerned about and willing to read and in-depth discussion, and then the key words "stew" up, formed a pot to earn the full attention of the meal, regardless of taste , indeed attractive enough;

Marketing is a fan economy. Marketing In addition to the gimmick to earn eyeballs, in addition to cause everyone spit or crazy biography, there is an event to make people interested in the brand, and become a brand of fans, here is not only a social platform fans, but brand fans.

How do we dismantle this hype that is known as "fake news"?

First of all, select the key person: The 95 girl is the key figure, whether she is voluntary or behind the scenes to operate, in the event is her behavior as the main line, each step of the dynamic is to launch her as the mouth, the key figure became the core of the event;

Second, the media push: No media to "fan the Flames" there is no such a hot issue, this is also its current attention by all parties, although most of the condemnation, but also in the continuous fermentation, and can see the XX social platform of the independent press traces, here not to say, in short, the media "Help" is the event of rapid fermentation indispensable power;

In addition, the intensification of contradictions: an event marketing to want to be hot, there must be a burst point, the point can not be ordinary, no new, this inside with a lot of elements, to earn eyeballs this goal to achieve, the contradictions point enough, or will not cause so much spit.

Having talked about the three important aspects of this event, how good is this marketing?

This must be the eye of the beholder, no absolute good, only you like, East Brother form, such a "hype" I do not optimistic, for three reasons:

1, with erotic edge to brand marketing far-reaching: a social platform you want to from the "About Cannon", "One Night Stand" positioning of the white is difficult, early hit the market can unscrupulous, but the brand is "harmful to health";

2, the legal risk is huge: brand marketing play erotic, play bad on the problem, those who play this type of "marketing" of the hands of the prison, the event hype carefully for good;

3, the initiation of the slot is not good marketing: Some people say that the spread of energy is too difficult, full circle of friends are chicken soup, a little positive energy is no one to see, it is necessary to stimulate the people to see a comment, although, if so, you do product brand if in the direction of the problem, in the excavation of the social "evil" in the "irony" of the reality of society, this should not be marketing , this is famous and unscrupulous, an entrepreneur to do business, the bottom of my heart or how much to save a little good, is not to say marketing to play such an event is famous? That nickname bottle, that red envelope war, not the same as many people remember?

The events of "physical travel" need to be thought-provoking, is right or wrong in everyone's heart, the point of view that some people say worthless, the important thing is how you use these ideas to do things, event marketing needs to detonate, need to cause attention, triggering the positive energy of society is good, whether this is the real occurrence, or hand-pushing planning, Even if it really is a true story, it is not a good thing to occasion as a platform.

Event marketing right and wrong, only in a read, what do you think?