Understand reason is not equal to do marketing, do not superstitious practical plan

Listen to many reasons, still have a bad life. After reading this sentence, I suddenly associate myself with the social marketing thing, especially when you can see the truth of the full street, So-and-so said that "the Internet time to play is the fan economy" "Play the Internet xx", in fact, sometimes particularly want to ask, this group of people have a few really do a brand, And really with a brand through the social media marketing this ups and downs of the day.

I'm afraid not too many people have experienced, because those who do not have the time to write these 7788 things AH. Every day do not do, to see cases, about a bunch of people assorted chat west, suddenly think of a so-called "idealized" theory hurriedly around "preach", really want to ask these people: Do you really know marketing?

Okay, cut the crap, come on. 7788 of the so-called marketing gurus.

Fan economy

Really want to know, they preach every day of millet. But how does millet actually manage the fans, do they know? Millet Vermicelli management experience for the general enterprise, we can learn how much?

Yes, I very much believe that the social media for the important role of brand communication, but is not each brand must be in accordance with the number of millet to do fans? For small companies, the importance of channel building is far greater than the so-called fans of the establishment.

Advocating "fan economy", rather than the fan economy as early as 20 years ago, although the media is different, but the major brands of TV ads and out of the streets of the hard wide, no one is not holding to attract the attention of fans to go, and finally let fans be convinced to do an active disseminator. So to think, "fan economy" is still so unattainable? The only difference between the past and the present is that we don't know where the fans are in the TV age, and now the fans are there, and it's up to you to "hook up".

Are there really new media and old media?

I once threw this issue to the chief strategist of a 4-a company. He laughed after listening, he said: "In fact, there will always be some new media in every time." But you can't just say they're new media. You know, from a historical perspective, the core of branding and communication has not changed. Through emotional content to make the brand plump, and then extend the content on different media.

In some ways, the so-called "new media" is really bad for everyone, said Rotten. In the final analysis, the innovation of the media, the brand and the dissemination of the core things have never changed. Some impetuous marketers, first to practice basic skills, and sometimes "a minute of lively", in the long run does not necessarily help the brand.

99% of companies are fooling around!

According to the few years of experience, at least 90% of corporate social media marketers don't understand how social media should play. Just write the number of posts, the number of fans and the amount of interaction as a benchmark for measuring social media quality. In my opinion, a 50w account without a core fan is inferior to a 500 core fan account. To be aware, they are the most effective communication nodes in flat communication.

In addition, communicators must be experts in their own products and popular clusters. I've seen too many marketers, little or no knowledge of the product. Not to mention the product is full of love. In a time of so many communication, true love or false love, a glance will know. How can a marketer who has no love for a product make a loving content and interact to persuade your consumers to fall in love with the product?

Although a lot of the current marketing circles of the impetuous place, but it has to be said that social media is a great way to make it easier for brands to find their "fans", but brands have to make a big effort to analyze their personalities and find "product specialists" with whom they amenable to be friends. Maybe, just maybe, can do it.

Social Media Marketing Tips:

Find a marketing, sitting "product expert" to be your social media marketing officer.

Do not superstition "millet", steadfast in accordance with their brand strategy to do new media marketing programs.

The new media is not a "free" media, four or two of a ton of dreams or less thinking. In the face of increasingly "smart" consumers, large prices have a big effect.

Sometimes enterprises do not need to spend too much effort to do their own "from the media", the fan precipitation and spread separate, focus on creating a platform for their own fans. Then the dissemination of the work to some values consistent with the "big from the media", the price ratio may be higher.