A Taipei driver can teach you marketing skills

Taiwan, small and beautiful, in the brand is more intensive, there are a lot of places worth studying. For me, the biggest harvest of this trip came from a conversation with a super cow x Taiwanese driver, who learned from him 3 quick, steady and cock marketing skills.

Ordinary driver:

Nothing more than 3 strokes: 1. Sets of requirements. The general question is, how many days are you going to stay? Where have you been? Where to go, 2. Close. Drivers from other provinces (families who emigrated from mainland China to Taiwan in 1949 years) have a bright home. 3. Set order. The driver will eventually leave a card and suggest we contact the Chartered tour.

Fork Driver:

I ran into the cow x driver is Taiwanese, know that we came from the mainland, he was a "master" to call himself, said the customer's language, in terms of success on the close. Master's car also has an extra layer of white printed chair cloth, interior intentions appear slightly higher than the level of ordinary taxis. Of course, the master's niubility in no way as to these small operation. He gradually revealed the marketing 3 big must kill skill, worth each sale study.

Ace One: Call each other, leaving a two-way communication platform

Showmanship, Master does not make a film, but insisted that we dial his phone. Ask him, "Don't you have a business card?" He avoided answering, insisting that dialing his phone would ensure that we could find him if we needed it. As soon as the bell rang, he pinched the phone. How to, the last day when the machine, he generously took out a lot of business cards, let us take the business card to Shanghai's friends, to later Taiwan can also find him.

At this time, we just suddenly understand the teacher's good intentions, let's take the initiative to make a phone call, than the passive to pick up a card handed to us more "trouble", the greater the commitment, the greater the likelihood that we will continue to invest in him, this is not the "influence" of the commitment and the principle of consistency? More importantly, Master also got our number, become passive active, there are channels for us to launch the "pursuit."

Lenovo to a lot of customers visit, sales are always eager to give customers the business card, in fact, in some informal occasions, "forget" to pass the business card, call each other to leave contact, or even scan the micro-letter, but can ensure a two-way communication channels.

Trick Two: Pendulum case, conquer the customer with the fact

After a short trip to the master, and he persuaded us to hire: "There are 6 Korean guests, pack my car to put the sky lights, 8 hours I took them to play 5 spots, they calculate, the same time, the same price, if by train, play up to 2 attractions." Is it great value? " We are a line of young and old just 6, the destination and the mouth of the master's Korean customers are similar, a very exciting to listen to, travel homework has done sloppy, along the footprints of the predecessors to go, there will be no mistakes? So the next day we decided to make a decision.

Chartered all the way, or by the master's case law brainwashing, such as teacher heard we want to buy souvenirs, immediately for example, there are two Hong Kong guests in the day of departure pack 4 hours of car, luggage on the car, a station to buy souvenirs, and then go straight to the airport. I heard that we are also interested in Taichung, and for example, a Japanese guests chartered tour Taichung, more attractions, the cost of the province.

In short, master all the way to strengthen this message with case law: "Package Master's car tour in Taiwan has been a number of proven best travel mode." The next day, we decided to pack the master's car, buy souvenirs, to the airport. Master is really a psychological expert, and practice the "influence" in the social verification principle. "Most people do it, they should be right."

This is also the need for each sales are familiar with the case, the customer wants to understand is often not just what you can sell, but what you sell, tell the customer other people's success stories, will reassure customers a lot of doubts.

Trick Three: Meet the customer's unmet potential needs

This is the most powerful, master's car has a big treasure-karaoke. We first smell this treasure, but also disagree: "We are taking a taxi, how can we sing karaoke?" It's ridiculous! " However, the 8-hour chartered trip, Kara OK too pull the wind, in the teacher's gracious invitation, the car first someone "eat crab", so the atmosphere is high, everyone sings up, also appeared the Wheat Pa.

The next day to the airport, half an hour away, incredibly still someone proposed to sing. Master is worthy of marketing expert, he knows, taxis run long-distance, pull tourists, is no longer a simple "point-to-point means of transport," the significance of the need to meet the social and recreational needs of team visitors. Just imagine, if there is no karaoke, we a car people look at the scenery, say a few words, began to nap. But once we start singing, we're sitting in a mobile KTV, looking for music without limits. A set of karaoke equipment worth NT $ tens of thousands of has succeeded in making Master's car stand out from the thousands of ordinary taxis in Taipei.

Many times, even after the professional training of marketers, not necessarily like the Taipei Taxi master, the customer needs have so unique insight and segmentation, to their own marketing tools have so decisive investment and use.