Starbucks misspelled your name is also a marketing

Recently, a video explaining why Starbucks clerks are always writing wrong customer names has been massively forwarded on the Internet. In Paul Gale's short film, he thinks Starbucks is actually intentional. Because once the name is misspelled, the customer is more likely to send the wrong name to the social network in a spit mood. This is not just a free promotion? Once the customer has to get used to the fact that the name is always misspelled, which day the Starbucks clerk really spelled the right, it can bring additional surprises to customers.

What Paul Gale said doesn't seem unreasonable. On Facebook, there is an account named when Starbucks Gets Your name wrong, which collects the wrong names for Starbucks. Among the cases are the Wendi of Eve into the Ween, the Cats of Cass, and so on. Is there a kind of Starbucks in the "malicious selling" feeling? Deliberately put the name of the customer to spell silly, people feel surprised and funny. When you send this awkward moment to a friend's circle, Starbuck's Little Mermaid laughs silently.

In fact, before being alienated by Starbucks, it is an advanced customization service to write down the customer's name in the product. Because it means that the customer is being carefully cared for, so it was first in the field of luxury goods, embroidery on the product or hot gold initials are often accompanied by a matching premium service. LV called the Service "Stamp".

With the popularization of consumer culture, customized specifications are increasingly civilian. At the NIKE flagship store, you can choose to color and print your name on the tongue with a 10% extra price. Apple also has a service that has been engraved on the back of the ipod and IPad.

2013, Coca-Cola in Australia launched the "name bottle body" Activities should be named marketing one of the most successful cases. Coca-Cola selected dozens of more common English names, printed them on bottles and launched the Share a Coke with activity.

Whether it's a Coca-Cola or a Starbucks or a classic brand like Nike for the mass consumer market, it's becoming increasingly difficult to make emotional connections to people just through the logos on their products. Industrialized production makes proprietary custom products impractical. But to print a batch of names on a bottle, or to make a harmless joke with a name on a Starbucks-like paper cup, a simple marketing ploy can instantly give the impression that you have received special attention. In this era when everyone is eager to publicize individuality, spend the same popular price, but can get a little personalized feeling, what better than this?