Online Marketing

Guidance: In order to save costs, every guest will be the office location from the city center moved to also Zhuang, and the number of employees from the original 10,000 people reduced to the current 300 people. Aging said, this is equivalent to brandished from the palace, will be very painful, but must do so, or every guest will die. Every guest small Mirejun six years past, every guest has to give up the mode that hit advertisement, burnish product detail, Shape brand, try to return to a shirt to find out the age of 80 faults. Old announced: Every customer to start from scratch, to cut off other business, from the shirt. As to why the choice of shirts is because every customer was in the shirt business ...

"When the typhoon comes, the pigs will fly." "We are certainly not unfamiliar with this remark, nearly two years has basically become the major universities, MBA, all kinds of lecturers and marketing of everyone's mantra, asked everyone provenance, is sure to say that is the wisdom of the rebels, it is not, this is an old Western proverb, meaning that, opportunities come, who can make a difference. This sentence, the emphasis of the "typhoon", that is, opportunities, opportunities, including the situation, trend of thought or ethos, collectively referred to as "time" or "potential", that is, "times." Now a lot of business cases are taking this to explain why millet success, why there is so fast ...

Product development strategy The biggest difference between Chinese fast food and Western fast food is the difference of product content. Chinese fast food in the maintenance of traditional authentic taste of food should pay attention to the original product reform and the development of new products. There are three characteristics in food development: 1, standardized operating procedures enterprises should be in all possible range of use of modern machine kitchen equipment to replace manual operation, while the development of standardized operating procedures, in order to reduce the subjective judgment of the disorder brought about by the inconsistent quality. 2, improve product value-added pursuit of pure, healthy, natural green fast ...

Guide: What is the brand meaning under the Internet, what is the value or role of the brand? How to shape the brand and so on, these problems may have different answers because of each person's experience, culture and value orientation. With the rapid development of Internet and mobile interconnection marketing, the era of using a lot of advertising to influence consumers has become the past, now people do not watch TV, newspapers, magazine ads, only to watch mobile phones, social networks. People in social media are more likely to believe a big V or a friend of their own in the community. Therefore, it is more and more important for consumers to know the brand meaning and value under the Internet. Interconnection ...

The location response is to ask the name to "literally" the customer, reflect the brand represents the category or characteristics, to the expert brand impression or positive association, such as our investment "Chou-Black Duck" "Soup City Kitchen" "Rice sweep Light" and other brands, it is easy to pass the brine duck, soup restaurant, food expert-type cognition; And it also helps to reduce the transmission process by being asked "what is that?" Probability to improve communication efficiency, such as "Farmer Spring" "Fresh orange More" "Chou Black Duck". Also such as Cola first into China translated as "tadpole tadpole chewing wax", the needy, and then the reward collection to have delicious association ...

Guide: If only in quantitative terms, the number of applications supported by the Millet flat is more than 3,000, but many of them still rely on the application itself "directly to use", especially some not labeled HD applications, the essence is still mobile version. Netizen "Small Ink" is a veteran rice noodles, one after another bought two millet mobile phones, and in the Millet flat on sale the same day snapped up a. But he was not satisfied with the experience of the millet flat, Lei had promised at the conference that by the end of the year there will be 2000 applications suitable for millet tablets. But he believes that the application of the perfect fit is not much in the Millet flat-screen App Store. ...

Guide: The Crying child has milk to eat, the marketing team is favored. This is the internet age of the unspoken rules of entrepreneurship. Looking at people's high valuations and high visibility, in addition to envy envy hate, more or less should see the doorway, how not to die, how to have eternal life. Five years ago, we use the concept of optometry car door with glasses to finance, see countless investors, the VC derogatory laugh is worthless. Five years later, the Eagle is relying on super cow "2VC thinking" to get a nail car door-to-door nail, known as Valuation 1 billion, the same pattern of Doodle nail Lou better-without, but also the total use of soft black them. And then...

Guide: Selling hamburgers can also sell a fast-food empire, why is it impossible to sell the Huang Taigi of pancake fruit? This is an interesting argument. McDonald's recently saw a Huang Taigi article, which mentions a corroboration: selling hamburgers can also sell a fast-food empire, why is it impossible to sell the Huang Taigi of pancake fruit? This is an interesting story, and it is worth recalling McDonald's history. McDonald's was founded in 1940 by the McDonald brothers, but before the two men did this, the early 20th century hamburger as a popular food, has been enjoyed by the Americans. and the car ...

Since 2012 at the end of the CPC Central Committee on the improvement of work style, close to the masses of the eight provisions promulgated, the high-end catering market has plummeted, a number of high-end food and beverage enterprises have begun to fend for themselves: Xiang-e Love announced the stripping of catering business, into large data; South Beauty, the business to Poly-German revenue decline, but subject to high-end catering this positioning, the road of its transformation is difficult. In the midst of a decline in the high-end catering market, Wanshung founder Zhang Yaqing has stopped high-end brand expansion from 2013, by repositioning, adjusting operations strategies, and by the street store ...

Guide: 2010, 20 anniversary of Li Ning Company. This year, the well-known enterprises choose to replace the logo, while the slogan "Everything is Possible" to replace the "make the", the leader is CEO Zhang, he opened the big screen of change Li Ning. 2010, 20 anniversary of Li Ning Company. This year, the well-known enterprises choose to replace the logo, while the slogan "Everything is Possible" to replace the "make the", the leader is CEO Zhang, he opened the big screen of change Li Ning. 2012 7 ...

In "2015 Hunan satellite TV gold advertising resources tender will", Li-bai group and Hunan Satellite TV signed to become strategic partners, the amount of cooperation is as high as 300 million yuan, and won the third season, "I am a Singer" title. Prior to this, the Hundred Finch, lucky US shares and other enterprises have corresponding measures to spend money to advertise the way to improve exposure and brand building. The reporter synthesizes the industry personage's appraisal, spends heavily to advertise can let many day the enterprise to become famous overnight, but if the channel system, the supply chain system and so on insufficient support, this kind of marketing model will not outweigh the gains. Compared to local enterprises "extravagantly", this year to ...

In this year's Forbes World's Most Innovative enterprise list, love Hermès (Hermès) the 13th seat. The rankings are based on the difference between the company's market value and the firm's underlying financial position and assets, namely, the innovation Premium. Hermès last year reported record sales of $5 billion trillion and 1.69 billion dollars in profits, the fastest pace in nearly six years in its industry. In fact, in addition to Hermès, the remaining only 41 of the Li&fung and ranked 51 Xun group (Luxottica group) as a "luxury ...

In carving ye brisket, Huang Taigi broad eyeball, Fu New Dong, call a duck, hungry God, small hoof masterpiece, a pile of internet thinking aura of the restaurant took out. No other Internet thinking amateurs so lucky, Master Xi was known to be because of its equity disputes caused by infighting, the crux of the dispute lies in the early days of the young master in China did not have the relevant laws and regulations to protect the public equity. Some analysts think that this may be just the Internet thinking players are good at the hype, but from too explicit "skeleton" and the subsequent performance of the parties, this should not be real hype, but really infighting. ...

"Guide: 2014 has become undisputed" mobile World Cup year One, "brand marketing ideas and methods also with the profound changes. At the opening of the World Cup, Brazil won a free-kick in the first 42 minutes of the tournament, when the main referee, West Village, ran to a crowded wall and suddenly bent over and drew a white line. The white spray, which automatically disappears in 1 minutes, is used to control the distance between the wall and the ball, one of the first new technologies to be used in the World Cup. In fact, the competitive World Cup arena has been a variety of new ...

It never occurred to anyone that people who didn't even know the corners and penalties would one day be able to live the World Cup upside down day and night. If you don't have a knowledge of football, or you don't know anything about the latest game, you're probably going to be left out in the moment by your friends! Car marketing, is the true and false fans of the war of words. Who can make use of the World Cup material, will be able to burn a delicious and widely acclaimed dishes, the spread of the brand in the network index is much higher than the cost of millions of spokesperson's effect. The price is very low, the effect is very good, the car brands together, Nature will compete one ...

Since the Transformers 3 drink Yili Shu Milk, the series of films has become a major commercial implant representative. Transformers 4 has been released. In fact, before the show has been very hot, in advance, the media have spit out the film "Play Implants", "insane", the business element is simply not "implanted" film, but "insert". How do major brands "insert"? The most tangled ads in the 4 before the release, outgoing messages may not be on schedule, because one of the advertisers-Beijing Pangu Investment Co., Ltd., on June 20 will become 4 partners-home FU China and integrity ...

These days the World Cup is in a raging battle, some people upset, some people simply bite. Top June circle of friends almost every night will be the World Cup information screen, and even top June fans in micro-letter backstage strongly complained: why there is no World Cup article. In order to live up to the friend in the circle of friends on top June in the spirit and physical support, but also to prove that top June is with many years of experience in the industry veteran personage, so idle to nonsense an article! Imagine today, if China's advertising technology companies form a football team to participate in the World Cup, how should ...

Guide: The article puts forward three suggestions for establishing a good brand.    Although the steps are simple, but also get a great customer return. The success of entrepreneurship is not accidental. These winners are only in places that others neglect, seriously. In the place where others just used slogans, hands-on practice. This paper puts forward three suggestions for establishing a good brand. Although the steps are simple, but also get a great customer return. There are some truths in this world that are not changed by man's wisdom. Students wearing glasses may know Warby Parker this brand of glasses, this ...

There is about "viral marketing" one said, the industry has long been familiar with the use of viruses to do low-cost marketing, has long been used to. However, the author was recently introduced by a friend of the penny game fascinated, can't stop, really toxic not shallow, presumably this is the legendary viral marketing, indeed severe. It's kind of interesting to say the subtlety. Nowadays, the younger generation of white-collar workers, the most like online vegetables to steal food, see white-collar workers busy day work, busy stealing vegetables, most like to play, is called "Geek" "genius" of very petty company general manager Mr. Liang a heart, called ...

Guide: Brazil's World Cup team has not finished, Spain, England and other popular teams out of the game to buy the fans annoyed, but more painful than the fans are probably still behind the strong teams of sponsors and advertisers, four years wait, one step wrong chess. Every World Cup, in addition to the passion of the tournament, the world's manufacturers carefully built ads, will also bring people visual, auditory sensory enjoyment. "Hundreds of millions of of consumers are assembled at the same time and are looking at your ads", which is called the value of the World Cup advertising feast. Among the most valuable sports brands announced by Forbes, the World Cup ranked ...