Brazil World Cup Some people cry, advertisers choose the wrong team tragedy

Guide: Brazil's World Cup team has not finished, Spain, England and other popular teams out of the game to buy the fans annoyed, but more painful than the fans are probably still behind the strong teams of sponsors and advertisers, four years wait, one step wrong chess.
Every World Cup, in addition to the passion of the tournament, the world's manufacturers carefully built ads, will also bring people visual, auditory sensory enjoyment.

"Hundreds of millions of of consumers are assembled at the same time and are looking at your ads", which is called the value of the World Cup advertising feast. The World Cup ranks third in the Forbes ' most valuable sports brand. 2013 brand value of 160 million U.S. dollars, the cumulative number of visitors 26 billion, a total of 198 channels broadcast, well-deserved multifaceted.

But there are also tragedies, such as Brazil's World Cup, which sponsors England's advertisers.

Brazil's World Cup team has not finished, Spain, England and other popular teams out of the game to buy fans annoyed, but even more painful than the fans is probably still a good team behind the sponsors and advertisers, four years to wait, one step wrong chess, huge sponsorship fees and several times the cost of sponsorship costs, etc. may be wiped out. And those who originally pointed to the jersey, beer, fries, fish to make a vote of the businessmen, I am afraid that only wait four years.

England ads are being stopped

Because of the poor performance of the team, the promotional enthusiasm of these sponsors has already lost the publicity effect. At this moment, if the fans on TV again see these "chicken blood" advertising, there will be nausea, but not the brand publicity. Reluctantly, the sponsors can only remove these ads, the loss is obvious. The official sponsor of England, Vauxhall needs to pay an annual fee of 5 million pounds to the FA. After England lost to Uruguay and determined that the group was out, Vauxhall had terminated television commercials.

The England team was voted out before the game, and the enthusiastic British fans were not calm. According to the Daily Mail, hundreds of fans expressed their anger through social media, demanding that television ban the advertisements of the English players such as Steven Gerrard, Sturris and Hart, because of the fact that they were not true! Previous data showed that the England team would trigger 198.5 million pounds for each goal ( About 2.1 billion yuan of the carnival expenses, once the group will be out for shopping malls, pubs, restaurants bring 2.58 billion pounds (about 27.3 billion yuan) income, but now, nothing can happen.

Mars, the world's largest confectionery company, has been sponsoring England for up to 4 million pounds a year. England's dismal play, Mars has said that starting next week, will no longer play Steven Gerrard and other stars endorsement ads, but also let these ads void, the middle of the loss is difficult to measure.

There are also some businesses, with the England international signed an advertising contract, such as Sturridge Hand Subway, Hart endorsement Gillette, Wayne Rooney endorsement for Samsung, Wilshere for Pepsi endorsement and so on. The ads that these businesses put in are now the same junk.

England had a bad performance and the World Cup products were also being slashed. According to the post, the England-related World Cup commodities sold by many department stores in England have already played 70 percent promotions; cups with three lions are now selling only 1.19 pounds, and England's flag is sold at half price, with only 49 pence, even the classic World Cup teddy bear. Now it's only 4.99 pounds, and some wrists only sell 50 pence.

Where are the examples of England and Spain, and what is the next strong team to be unlucky? Now it seems that a win over Italy and one to one minus Portugal is the most dangerous, once the tragedy occurred, before the game, the price of Ronaldo, the Italian "male model Team" body of the sponsors are again dejected.

Domestic advertisers also want to cry no tears

In contrast, the defending champion Spain, which lost two of its early outs, has suffered more from its sponsors.

In order to invest in World Cup marketing, a beer company spent more than billion to bid for CCTV's prime time advertising resources, only for the circulation of "cheer World Cup Spanish", currently, the World Cup only 10 days, they have to start to replace the advertising film. There is also a world famous sporting brand betting against Spain, which has now started selling Spanish jerseys and related products at discounted prices. Similarly, England's jersey equipment, flags and other items are also at a loss sale.

In addition, a car brand will be one of the high-end car market positioning and Spain "King Wind" linked, the only sigh is that the oil companies from Spain will be disappointed, the company was photographed in front of the World Cup in Spain, the protagonist of the ads, the original fantasy can borrow the performance of their home team in the Chinese market to earn some image points ... ...