Self-portrait, create value by marketing company

Most picture-sharing sites, such as Instagram,flickr and Pinterest, know that if their vacation photos are set up for public sharing, then anyone can see them. But they may be shocked if they know that some digital marketing companies are searching, scanning, storing and recycling these images for use by big-name advertisers. Many companies, such as Ditto Labs, use software to scan photos, such as a photo of someone holding a jar of Coca-Cola, to identify the logo, to make sure the characters are smiling, and the shooting field ...

Brand advertising companies have headaches: do not use English

There's a new rule! Next January 1, Shanghai will push new rules, the provision of outdoor signs, facilities, advertising should be mainly Chinese characters, supplemented by foreign languages, not in the same sentence mixed in Chinese and English. If you see shocking translation can also be reported online. The brand and advertising company again the headache, and do not let in English, translation and the CCTV "letter, Tatsu, elegance", as we imagine next year in Shanghai Street Billboard will become what. Want to board, kill Ao Tuo, the following advertisement still can look straight? Famous McDonald's slogan "I ' m lovin ' it!" Can not appear on the billboard, can only ...

Why do some bad marketing become popular?

Guide: But if people don't like this song, why does it fire? Why are hundreds of millions of people watching and sharing videos? A few years ago, a girl named Rebecca (Rebeccablack) quickly in the online red, she sang "Friday" music MV was watched more than 300 million times, is the most popular virus video. And she became a millionaire. But there's a problem--everybody hates that song. Blake's mother spent 4,000 dollars to make this song for her daughter at the record company Ark Music Factory. This is a production ...

Prudential Goods Bookstore 15 years of loss, why can Wu Qingyuan endure

In the 1950 's, I was born in the southwest coast of Taiwan, when I was a child of the worst performance, but I got a lot of love, especially my father, he gave me the greatest nutrients of my life. In those days, Taiwan was very poor, and his father experienced a great storm. But he is a great father and a great lover to me. He defined his life as "keeping the innocence in the world", although there is no money, but very backbone, I hope his children will be "sincere" word as the Faith of life, "property sometimes, but the word is" sincere "life is not enough, so I have the opportunity to marry ...

Coca-Cola lyrics bottle in China actually unsuccessful?

Guide: The season has been near winter, Coca-Cola in China to launch the lyrics bottle of time is also close to six months, which means that Coca-Cola this summer lyrics bottle battle has come to an end. The season has come close to winter, Coca-Cola in China to launch the lyrics bottle of time is also close to six months, which means that Coca-Cola this summer lyrics bottle battle has reached its end. Judging from the company's internal evaluation and the industry's reaction, the campaign has reached a more satisfying effect. Coca-Cola's first-half earnings show that its Chinese business grew by 9% in line with the lyrics bottle, and only one months this June, song ...

Copy a monthly salary of 30,000?

READ: See an article is very fire, called "monthly salary 3,000 and 30,000 of the copy of the difference", think that passed a lot of wrong thinking, I am afraid will cause a lot of misreading, so still need to radically reform. See an article is very fire, called "monthly salary 3,000 and 30,000 of the copy of the difference", think that passed a lot of wrong thinking, I am afraid will cause a lot of misreading, so still need to radically reform. In fact, this thing itself is not related to the copy, but people think that the copy is not illiterate can write, and then feel that the study may also be able to get 30,000. So the final question is to catch the person's speculative take ...

Can ZTE's mobile phone play overseas marketing?

Guide: ZTE's mobile and NBA cooperation is the largest in the history of its overseas investment, and through with the local well-known NBA cooperation, ZTE's mobile phone aims to further deepen brand awareness. ZTE Mobile phone to deepen NBA cooperation overseas marketing can play the turn? How domestic mobile phone in overseas market roots, has become the current fierce competition in the environment of new nuggets. The Chinese handset maker, which has been in the North American market for years, is trying to change the identity of the challenger, pointing to Samsung, following a partnership between ZTE's mobile phone and NBA teams last year. Today, ZTE Mobile phone signed two NBA teams again, Kim ...

What is the reason for the decline of Reebok?

Adidas is likely to no longer spend the 9th year of their acquisitions with Reebok (Reebok). October 20, the Wall Street Journal said a consortium of investors from Hong Kong and Abu Dhabi had made a sharp bid for the Adidas group at $2.2 billion. Adidas bought the second-largest sporting brand in the United States at 3.8 billion dollars in 2006 to further compete with Nike and expand its share and influence in the US market. The short-term effect is indeed very clear, after the completion of the acquisition, 2006 Adidas Group ...

Millet marketing Vane began to change direction?

"Making millet is like playing football, which is a halftime break after five years of my venture," he said. No matter the character back, the guard forward or the cheerleading squad, I want to play with my little friends. "October 28 afternoon, in the circle of friends wrote this feeling of the founder of the Millet Li Vanchang, is about to start their third" pioneer "in millet. The outside is often easy to Li Vanchang "label", will he said to be millet Internet thinking, millet new media marketing main pushing hands. In fact, his job is not equal to marketing. Millet early, he led from zero do MIUI overall research and development, design, operation, three years ago ordered from zero ...

Seven fatal mistakes, if you want to do brand social marketing should be careful

"Brand owners want to take advantage of the flexibility of social media to push information to consumers at any time of day, but it also increases the risk of making mistakes in the process of communicating with consumers," said Brunner's executive creative director. This is also the original intention of making short films. In addition, through the form of animation, not only the real portrayal of the daily mistakes of the marketing staff, but also cleverly avoided the specific brand guidance and offensive. 1, the brand sound, but not unified many brands will be through a variety of channels for social marketing, but forgot to put the voice of these channels unified. To be in the same ...

The brand is not dead, there is a day to survive

Guide: The source of the brand is very simple, it is said that the former businessman with iron block made a good recognition of the shape, after burning red printed in their own production of things, easy to recognize. The source of the brand is very simple, it is said that the former businessman with iron block made a good recognition of the shape, after burning red in the production of their own things, easy to recognize. Later, its function changed, from the need to identify the needs of the buyer to identify the needs, because the goods are more abundant in the era, those who buy things through comparison to find the best, to remember that the best, the most convenient is to remember it on the brand. Back, this brand ...

Hammer Grey joke: fan marketing actually has a soft spot

Fan marketing, at best, is only a necessary condition for the rapid rise of emerging brands, sustained technological innovation ability to support the necessary and sufficient conditions. Luo humanistic feelings, finally resist the market "ruthless"-October 27 morning, Hammer Technology announced, will be on October 30 10:00, Smartisan T1 mobile phone price adjustment, after adjustment, Smartisan T1 3G 16GB Memory price of 1980 yuan, 3G version 32GB memory price of 2080 yuan, 4G version 32GB memory price of 2480 yuan. To do ...

If the brand is telling the truth ...

If the brand is telling the truth, what is their advertising language like? This is a long time abroad circulated a post, we also made such a hypothesis, and help these brands and companies to write advertising language-is to assume oh, to have fun! 1. PetroChina: You have no other choice. 2. Tencent: Our innovation engine is replication, including copying ourselves. 3. Chery: Want to be an Infiniti. 4. Spring air: The green train in the sky. 5. LV: Only buy expensive, do not buy right. 6. Facebook: You can't open it anyway. 7.

The name "Papa 3" is not the biggest single

Recently, the major public numbers in the "Hunan Satellite TV crown fee of 900 million" and other aspects of the manuscript, one of the biggest bright spots, when the "Dad to go where 3" as high as 500 million of the total title by Yili, Mango related to the draft even claimed to be "China's largest television advertising single." So now the question is, "Dad 3" really worth 500 million? Why does Mango have to advertise at this point in time? How much does Yili spend on marketing every year? Han-Beam title "non-prudential" 500 million, Yili is not the largest single in fact, as early as October 17, the local day of the brand Han Yu has announced that it will cast 500 million yuan in the name of Jiangsu TV ...

Fan economy is also embarrassing, fans may not be your users

Guide: Fans are a staple of the internet, with a lot of fans, there is no food to eat. However, eating fans is a bit like eating fast food, come also hurried, go also hurried. Fans are a staple of the internet, with a lot of fans, there is no food to eat. However, eating fans is a bit like eating fast food, come also hurried, go also hurried. Most of the fans are rotten to the boil, and the word "brand loyalty" seems to be getting farther away from us. Yes, in a rose divorce rate, brand loyalty has gone from bad to worse. These two phenomena seem to have nothing to do with each other, but they should ...

Hidden in the Tianya marketing Daniel

Who is the Vulture? Anyone who mixes in the internet is more or less to have heard of his name, or to hear him blow the ox, to read the article he wrote ... Now the carving ye, there are several 1 billion of the value of the project, oh, of course, this is also just the carving ye's own argument. From XX essential oil, XX beef brisket, to xx roast string, xx nail, carving ye every step of success is inseparable from one of its secrets, that is his superb internet marketing (or the magic). This recruit martial, and how to make it? Today, I will chop the carving ye the little-known old past, here, maybe you can find ...

Hidden in the Tianya marketing Daniel

Who is the Vulture? Anyone who mixes in the internet is more or less to have heard of his name, or to hear him blow the ox, to read the article he wrote ... Now the carving ye, there are several 1 billion of the value of the project, oh, of course, this is also just the carving ye's own argument. From XX essential oil, XX beef brisket, to xx roast string, xx nail, carving ye every step of success is inseparable from one of its secrets, that is his superb internet marketing (or the magic). This recruit martial, and how to make it? Today, I will chop the carving ye the little-known old past, here, maybe you can find ...

Grassroots can also reverse attack, Anta challenge Adi

Guide: Since 2012 Li Ning Company to 5 years 2 billion yuan sky-high to win the CBA sponsorship right, Shizhong has not stopped looking for new basketball resources. He knows better than anyone, Anta has the status and achievements of today, and once sponsored CBA inseparable-the sponsorship of basketball resources for sales may not be big, but can greatly enhance the brand image. Beyond Li Ning to become the leader of the domestic sporting goods industry and not let Shizhong meet, he led Anta successively won the Chinese gymnastics team, the NBA and other heavyweight resources. Next, his goal is to pick up Adidas and Nike ...

Grassroots can also reverse attack, Anta challenge Adi Nike

Guide: Since 2012 Li Ning Company to 5 years 2 billion yuan sky-high to win the CBA sponsorship right, Shizhong has not stopped looking for new basketball resources. He knows better than anyone, Anta has the status and achievements of today, and once sponsored CBA inseparable-the sponsorship of basketball resources for sales may not be big, but can greatly enhance the brand image. Beyond Li Ning to become the leader of the domestic sporting goods industry and not let Shizhong meet, he led Anta successively won the Chinese gymnastics team, the NBA and other heavyweight resources. Next, his goal is to pick up Adidas and Nike ...

Lei to break up with the ox? Millet Hunger Marketing

Guide: A cattle, 2.5 time, offline distribution of channels, the highest monthly sales of more than 70000 units, personal assets more than tens of millions of dollars. The second quarter of this year, millet mobile phone shipments of 16 million units. Of these, about 70% for online shipments, 30% through telecommunications carriers shipped. A yellow cattle, 2.5 time, offline distribution of channels, the highest monthly sales of more than 70000 units, personal assets more than tens of millions of dollars. The second quarter of this year, millet mobile phone shipments of 16 million units. Of these, about 70% for online shipments, 30% through telecommunications carriers shipped. Recently, an article called "a small ...

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