Prudential Goods Bookstore 15 years of loss, why can Wu Qingyuan endure

In the 1950 's, I was born in the southwest coast of Taiwan, when I was a child of the worst performance, but I got a lot of love, especially my father, he gave me the greatest nutrients of my life. In those days, Taiwan was very poor, and his father experienced a great storm. But he is a great father and a great lover to me. He defined his life as "keeping the innocence in the world", although there is no money, but very backbone, I hope his children will be "sincere" word as the Faith of life, "the property sometimes, only the word" "is life-long benefit of endless", so I have the opportunity to start a family, all the company to sincerity as the beginning.

I experienced a young poverty, but good luck, work more than 10 years accumulated a lot of wealth. In the 1980 's, when I ran a small company, I read a "practice of a". Usually, a company's annual plan follows last year's performance, but the book says a new concept: When you make a new plan, can you think of all the ideas to zero?

It let me ask myself two questions: first, do not do the original industry, what do I do? Second, life is zero, what do I expect?

I have congenital cardiovascular disease, and surgery was dangerous at the time. This forced me to think about the problems of life and to restart a journey.

Prudential Bookstore is not a good case for business schools

After the honest goods lose 15, I at least saw his attitude to life sincere.

In sickness, my heart is very blurred. In this cause, "Hongyi Master Biography" "Tiger Sniff: Author Chenhuijian (1925-2001), originally from Taiwan Principles Book, the East Publishing successively published, the domestic commercial Press International publishing Company has a new version of" and Schweitzer (Albert Schweitzer), Mr. "Philosophy of Civilization" ( Tiger Sniff: The 2012 edition of Prudential Goods Bookstore has given me the most important impact.

"Hongyi Master Biography" text is too beautiful, is the Hongyi Master of life. He was more than 30 years old, in literature, music, drama, education and other aspects are very successful, but chose the most severe Buddhist Lizong, in order to pursue the completion of life. Mr Schweitzer is a very good organist, studying the Christian religion and studying Bach. One morning, he read a report that the Congo has a lot of black slaves and no one to take care of, determined to dedicate his life to the slaves, spent five or six years to study medicine, and then went to Africa with his wife. I was greatly moved by the book.

Master Swaiger, one in the west, one in the east, at the age of more than 30, decided to be a person in his life, this magnificent life is not what we can. My knowledge is not good, but I like thinking since I was young. Schweitzer that nature is God's greatest creation, and that the greatest creations of mankind are in books. This opened up my interest in the bookstore operation.

Plato once said that selling and sharing knowledge is more rigorous and cautious than selling and sharing food. I didn't know anything about bookstores before. Although compared to master Yu Hongyi, operating Prudential Goods bookstore is only to do a spiritual life deserters, but I began to think about the value of life in the end where. I have put forward the humanities, art, creativity and life for the concept of sincere goods journey, that is, love, good, beauty of continuous refinement, so that they continue to live. Prudential Products In addition to the bookstore, there is a sincere product gallery, is to speak the United States; Prudential Art Space "it is hoped that through all kinds of artistic activities, through exhibitions, performances or dialogues, the United States to show out."

Because of the pain, I can not do five-year, ten-year long-term plans for bookstores, but to consider every now and then the possibility of peace of mind. I thought the preparation of a small cost can compensate for 5-8 years, did not expect to have been lost 15 years. Prudential Goods Bookstore is not a good case of business school, but it is my life a creation and exploration.

The 15 is the most abundant time in my life because it makes me see myself for the second time. The first time I saw myself was that when I had more money than I needed to live, I thought money wasn't that important. After the honest goods lose 15, I at least saw his attitude towards life sincere, even if it is stubborn, do not know how to adapt. In fact, I am not a fool, but I do not want to do too easy things, but to do what I think is interesting, meaningful, or do something that no one has ever done in this way.

"Sleepy and Know", I have a personal experience. Sincere product once cornered, I comforted myself to say, "Life in the cause above, the heart on the ability above; all these puzzles, for you in life's encounter let you have a new discovery of life." "All my insights are in trouble. I underwent three heart surgeries in Hong Kong and Taiwan. When you're in distress, you ask why me? In fact, why not you? Just ask, "Why me?" will be wronged, unwilling, feeling unwilling, the mind is negative, think "Why not me?" Will be much more enlightened. No one is qualified to say that poverty should not be mine, that the suffering should not be mine, and that the pain should not be mine. There is no natural reward in life. What you are going to do, you can decide for yourself; This may not be in line with the logic of business school, but it may be the most necessary nourishment for a person's mind.

What is the meaning of service

When you look at a customer as a consumer, you see his money without noticing that he is a person. The ultimate goal of service is to be diligent and to share others.

Prudential products are services. But what is the meaning of service? I have been to many American and European business school classes, and have not received a satisfactory answer. The case of the business school is all about money, it's about getting the customer's favor, and the job promotion. But many people in the service industry do not want these. Prudential products have a lot of colleagues, university graduate, Master's degree, willing to stand at the checkout counter with a respectful attitude, hands handed a book to the reader, what they want to get? The ultimate goal of service is to excel in yourself and to share others. Every employee hopes that tomorrow I will be more exciting than today. Can you think of all the strangers as an independent individual, just like your brothers and sisters? The customer is merely sharing a moment of my diligence. This is a perfect goal that can never be accomplished, but at least it expresses our attitude towards service and attitude towards life.

Interests also have close, far, short, long benefit. I take care of several aspects of business management--to society, culture, the city, the reader's comprehensive care. Business school education generally treats customers as consumers, and we treat customers as a reader and a person. When you think of a customer as a consumer, you look at the customer's money without noticing that he is a person.

Some of the Prudential Goods Bookstore opened in the hospital. I saw that the patient had a bowl of hot noodles at the place where we were selling the simple meal, and was moved by a bowl of noodles at the mall. I have the opportunity to serve a sick person in the hospital, so he has the satisfaction of the bowl of beef noodles, which is very good. Sell a gossip magazine and sell a good book, on the POS machine may display is 25 yuan, but the conscience of the operators will know that it is not the same.

We have almost 400 public seats in the Prudential Bookstore. From the point of view of the retail store, these seats are inefficient and should be put up for more books and merchandise. Prudential product concept is "chain does not copy." Replication can be rapid development, cost reduction, but we do not replicate, every prudential goods shop are different: The combination of different books, decorate the space and temperament is different. In college, the materials we use are very simple but also self-contained. Because there is a place for students to go in and out, without having to use luxurious materials such as bright marble. To allow students to enter the bookstore, feel that this space belongs to his part, the harmony between people and space is desirable, do not let students feel that this is a luxurious space.

Prudential Goods Bookstore at the beginning is not to sell books, but to promote reading, so it will be from people, space, activities from the point of view to consider the problem. People come to bookstores not just to buy books. Prudential Products hope that in the design of the bookstore environment, the color, lighting, layout or tongren smile are taken into account, and even cooking to share, are for people. We have a 30 square meter of independent space, to allow young creators to carry out experimental devices or other creative manifestations; Recently we opened a concert hall, we know that a year to pay 4 million yuan, but it is the dream of sincere products-for the people can not usually perform in the National Hall to provide a professional publishing space. Most of the activities are free, because in our view, humanistic thinking is about people and selves, people and others, people and society, people and Heaven and earth, and even between people and ghosts. In 2010, the number of people who read books in Prudential Goods bookstore exceeded 100 million times. 2013, Prudential Goods bookstore revenue is 13 billion NT dollars, members 980,000, bookstore revenue accounted for about 30%.

To keep the promise of 25

After 25 seasons, my life learned to calmly, was the leisure of the study of the pen, now just into the life of the beautiful.

Globalisation is a catastrophe that leads to stronger people, richer people and bigger men. The vast majority of people want to compete in the market, 100 winners will not exceed 10 people, the gap between the rich and the poor is getting bigger. Humans may begin to change. In any case, man is the most precious asset in the city, and the most important accomplishment of human is the accomplishment of the humanities and the arts, the quality of goodness, love and beauty. Bookstore industry, we are talking about networking, electricity business, but the sincerity of the product is said to be between people, between people and space, between people and books, people and lectures, performances and other interactions. Prudential has published several publications, the name of which is related. When you can't change the world, you have to change yourself, to clarify your own values, to maintain the peace of mind level. Taiwan has a very famous writer once said, live in today's society, if there is no literature and art of self-restraint, life is difficult to calmly go on. Life is ultimately our most important gateway, not business and money.

Prudential has been criticized for its business operations, but I at least keep the promise of the year, I hope a book, a Maxim, a famous song, a New Thought section, an artistic creation, a moving building and space, can produce a spiritual power, enrich the spirit and soul. Over the past 25 years, I have fulfilled these aspirations. Now we have cinemas, music performance halls, galleries, art space, Prudential Products Hall, in Suzhou to build the future of prudential products in the mainland development of the first project. I really feel strange, as if God in the universe has contributed to a lot of good karma.

The real innovation of an enterprise is in the value and concept part. If the cause and the life do an integrated thinking, to survival, life, life, or material life, spiritual life, spiritual life three levels, corresponding to the operation, is to survive first, and then to lead, after the leadership, some people want to become the first industry, and Prudential products hope to make customer satisfaction. In the busy city, I hope the bookstore becomes the living room of the city people. To the bookstore can relax, you can calmly.

2011, I went to Beijing to meet a lot of officials, they asked me about Beijing, and I am quite frankly saying that Beijing's readers deserve better treatment, better space, more diverse choices, more cordial services, and more soul-loving activities into the bookstore. Contemporary Chinese entrepreneurs should have a better humanistic quality, must care about the society, not only rely on the government. The benefit of excessive shrewdness is a plunder. Business believes that your KPI is good, good operating efficiency, from the humanistic point of view, the essence is derived into strong and weak rich and poor.

No money, sincere goods can't live. But I also knew very well: if there is no culture, I do not want to live. Many people can buy Chanel, but not the temperament, can buy a good bed, but not to buy a safe sleep, can buy luxury villas, but not to buy a warm family, can buy a good food, but not necessarily buy a good appetite. One architectural critic has said that it takes at least 20 years to really know an idea, and that it takes 30 years to have a personal experience and to be sure of it, and that it will take 50 years of life to be able to use it at will. This passage, sincere product Tongren feel the most profound, our ability although limited, but to keep the 25 wish Xu. After experiencing 25 seasons, my life learned to calmly, was the leisurely and carefree of the pen of the study, now just into the life of the beautiful.