Millet marketing Vane began to change direction?

"Making millet is like playing football, which is a halftime break after five years of my venture," he said. No matter the character back, the guard forward or the cheerleading squad, I want to play with my little friends. "October 28 afternoon, in the circle of friends wrote this feeling of the founder of the Millet Li Vanchang, is about to start their third" pioneer "in millet.

The outside is often easy to Li Vanchang "label", will he said to be millet Internet thinking, millet new media marketing main pushing hands. In fact, his job is not equal to marketing. Millet early, he led from zero do MIUI overall research and development, design, operation, three years ago ordered from scratch to do millet nets, in the "no money, no media, no advertising" in the case of the death of new media, so that millet groping out the user's route, using the Internet to subvert the traditional enterprise rules of the game, At the same time the Millet network to do the domestic third largest electric business website.

After 5 years of entrepreneurship, he returned to the Millet product development line, will go to Silicon Valley retreat, prepare new products. His successor was Lin, another co-founder of Millet.

In fact, and Li Vanchang background is extremely similar, Lin is also the technical research and development origin, 0 marketing experience began to turn to Millet's brand market and the electricity merchant.

Why Lin? To a large extent, he has been and Millet Vice President Hugo Barra ran a year of international electric business, to the operation of the electricity business process familiar with a high degree.

And Lin's character is not the traditional impression of introverted technical male, opposite personality active. Millet start-up in the early 2012, Millet technology chairman Lei in the company has joked that if the millet sales can be over 5 million this year, Lin to streaking. That September, in the millet mobile phone 4 million celebration, Lin dedicated a, the scene naked Ben.

And in this year's Rice Noodle Festival, no new products, no offline activities of the millet in the completion of a mass sales of more than 1 billion, in the millet internal activities, Lin on the stage near the roar of the voice, so that the scene of the whole millet employees like playing chicken blood boiling.

After taking over Li Vanchang's mission, Lin mainly takes over the business including two aspects: Millet's electric business and brand market work.

In adhering to the "sense of participation" millet, using product thinking to do marketing methodology, Lin the next work seems to be the work of the previous Li Vanchang is not much different, that is, millet electric business and brand market work, but from the past year of millet development speed and dimension expansion look, but also have a very big difference.

Last year, outside or the millet as a mobile phone company, from the product to last September only to do the TV, but from this year onwards, Millet has increased the pace of expansion, on the one hand, the introduction of tablets, hand ring and other intelligent products, on the other hand, accelerated the alliances of capital operation, the overall layout of the

The future of the Internet competition, not simply technology, data, product level of competition, but also open platform and ecological chain contest. Especially with the millet mobile phone this year to break 60 million of the target, millet is around the integration of hardware and software to create an ecological chain, in this ecological chain needs cloud acceleration, cloud storage, internet finance, mobile health, mobile maps and other fields to improve the ecological chain layout.

From Millet and shun for the fund to enter the building block box into the internet finance, Lei holdings of Beijing-China Media Co., Ltd. investment Hua policy film and millet 25 million U.S. dollars into mobile medicine, and then to the Venus investment and shun Rice investment Kay, although the main investment and different, around the "Lei system" The logic of the relevant frequent investment also confirms Lei's huge plan of "replicating" 100 millet--he tried to get through software, hardware and services, and build a whole industrial chain of millet mobile phone.

This for millet, whether in the company brand or the electric business site have put forward more requirements, for example, the millet net is not simply sell a piece of the platform, to have a continuous explosive products, sales category become more and more.

Everyone has unlimited possibilities. When the Millet department became more and more luxuriant, no matter in the electric dealer or the brand, the Lin which almost from the zero started will also bring to millet what new "crazy", the outside wait and see.