Seven fatal mistakes, if you want to do brand social marketing should be careful

"Brand owners want to take advantage of the flexibility of social media to push information to consumers at any time of day, but it also increases the risk of making mistakes in the process of communicating with consumers," said Brunner's executive creative director. This is also the original intention of making short films. In addition, through the form of animation, not only the real portrayal of the daily mistakes of the marketing staff, but also cleverly avoided the specific brand guidance and offensive.

1, the brand sound, but the voice is not unified

Many brands do social marketing through a variety of channels, but forget to unify the voices of these channels. If the same brand in different platforms show inconsistent, or capricious image, will bring great trouble to consumers. In this short film, Brunner the wrong brand as a schizophrenic patient, followed by hot spots repeatedly change the image, completely without ego, by this sharp conveyed to this wrong criticism.

2, buy fans and "Word-of-mouth"

If the product quality is perfect, it itself is enough for the brand's Word-of-mouth plus points. Buy fans or celebrity forwarding, to create a false "Word-of-mouth", this is not the basic brand of social marketing solutions, and even make the brand become cheap. The key is to find the part of the audience that has a natural appeal to the brand. This time, Brunner let "brand" and a station street woman to interact.

3, self-pity, admire

It looks a little silly, and it feels like the brand is inflating itself. The brand should focus on the consumer or the fans rather than shamelessly publicizing themselves. In the short film, the "brand" of the head is an overly inflated balloon, in a hypothetical point of praise finally exploded.

4, a long time not to respond

Today's world is changing at the speed of light, and there is no lasting patience for things, especially in social media. In the following video, "brand" in his food and clothing parents (audience) to his help, the result is to lose the audience forever. Brunner teaches "brand" to be proactive and quick to respond to consumers.

5. Denying negative reports

The network is an open space, and the development of the brand will not be smooth. So in the event of a negative comment, the brand should take the initiative to recognize and participate, and use the opportunity to reach a settlement with skeptical consumers, and it would be better if they succeeded in turning them black. In the short film, the "brand" of his dislike of the report locked into prison, thinking that will be able to from the dark, did not expect the outside world has been the uproar, but even more frightening, at close proximity he did not see. "Deceive oneself", "the whole world only own being kept in the dark", no brand is willing to end up like this.

6, excessive use of trust

The creator, to some extent, is also a brand identity, if the creative good will arouse the strong sympathy of consumers. The key is to make your own stuff, not steal other brand ideas. The film "brand" disguised as a real champion, without the strength of the audience under the gaze of his embarrassment exposed the bottom line.

7, excessive boasting

Many brands take advantage of any hot topic or popular cultural trend to sell their products. However, the brand's marketing focus should not only be limited to the product itself, but should be a reasonable attitude to participate in any topic that consumers want, not too much boast, not self-centered. After all, the fundamental goal is consumers, not products. Like a social party, even if the other side is their own fans, the topic of the only "I" will let the other people forget, a let the other side of the conversation also let their own burnout, labored and not please.