How to insert a movie in a big brand from Transformers 4

Since the Transformers 3 drink Yili Shu Milk, the series of films has become a major commercial implant representative. Transformers 4 has been released. In fact, before the show has been very hot, in advance, the media have spit out the film "Play Implants", "insane", the business element is simply not "implanted" film, but "insert". How do major brands "insert"?

The most tangled ad

Just before the release of the 4, outgoing messages may not be released on schedule, because one of the advertisers-Beijing Pangu Investment Co., Ltd., on June 20 will become 4 partners-home FU China and the integrity of the company sued the court, said that they did not get the contract agreed to the film publicity business interests. Then on the 23rd movie premiere, Pangu announced a settlement with Paramount, so that the film can be released on schedule, the plot of drama to the film itself. In addition to scare the fans in a cold sweat, the relevant news has not less hair, do not know if this is not counted outside the screen insert.

The most popular series of commercials

3 in the sentence "Let me drink my milk, and then tell you," in the change of 4 in the following. Fleeing the pursuit of the scientists ran to the rooftop, from a refrigerator out of the soothing milk, put a straw to drink up, looked up to find a ship to hunt him, had to drop milk to continue to flee. Here "drink milk" a bit absurd, and change 3 Chinese supporting role in the elevator drink milk have a fight, but the theater of laughter proves the brand want to achieve the "insert" marketing continuity, has done.

Ads for the biggest products

The cost of implantation is naturally linked to the popularity of the film, such as 4 of such blockbusters, the cost of implantation is rising. It is reported that the starting price of 4 implants has reached tens of millions of yuan. Chongqing Wulong Scenic area to 10 million yuan to win 2 minutes of background and poster rights, 4 director Bay the Optimus Mount-Machine Dragon's Nest in the Wulong. Insert the entire scenic area, is definitely the most bulky products. However, tens of millions of yuan is not in vain, we must focus on the implantation of large benefits to achieve the desired effect. According to Wulong scenic area insiders said, Wulong is planning to Wulong Fairy town to create a Transformers city.

Most bitter ad

And this corresponds to the hype before the fire, but the film aired because of "too deep" so that almost no one was found in the weekly black duck ads, there are legends that it appeared on the refrigerator, there are legends it is printed on the streets running taxis, where, in the end, you can go to the cinema to find their own. But can be netizens sympathy "hide too Deep" so "hurt too deep", although the duck is bitter but not too deficient.

The best story-telling ad

In the escape, the hero's daughter to buy things back, from the bag poured out a pile of bits and pieces, put a large pot of Anliniu Trai protein powder on the table (or Chinese packaging), and the male lead to discuss protein powder is not a necessity. After the male lead again in bed before a cup of protein powder to drink, no wonder there are ahead of the small partner smile asked: "The hero drink Nutrilite protein powder to replenish energy, is to repair Optimus too tired too hard?" In a word, today's Hollywood blockbuster implants have been very mature and typed, like 4 of the main three operating modes: scene implantation, dialogue implantation, plot implantation, the difficulty of implantation in turn. But Nutrilite does not seem to be satisfied with both the dialogue implants and the episode implants, as early as three years ago, Nutrilite began using box trucks as a Health Experience center (where Optimus is promoting nutritional health?) This time, the truck was converted into a design element with Transformers, can "add a spoonful, vigor and change" of the deformation car, play outside the play to do enough Kung fu.

The most dramatic ad

Good placement of ads, without destroying the scenery of the premise of beauty, one is to be few, and the second is to match the scene. In a strange scene to identify familiar product symbols, so that viewers inadvertently have a feeling of discovering eggs. But if the implant is too blunt to let the audience out of the play is not very good, ask the robot to take a bank card to go out to get money to buy lubricants? In addition to this, there are smiling penguins climbing the light rail to remind you to use micro-letters; the walls of the Palace Hotel are marked with the words "Chevrolet" ...

The most tyrants ad

However, the most tyrants or the Guangzhou auto Chuan Qi, not only signs ads, but also successful export of the main car overseas--white chuan-Qi GA5 implanted into the new car people's team, following the transformation of Optimus Prime ... Although only to play a soy sauce, but with the boss, from the protagonist Halo no longer worry about wood!

Advertising war who is the winner

Today, Two-thirds of Hollywood's non-screen revenue comes from advertising value-added, including implanted advertising and derivatives. North American film box-office revenues of tens of millions of dollars, SMD, implanted advertising revenue reached 2 billion U.S. dollars. According to this ratio, the Chinese film Market SMD, implanted ads can reach about 1.6 billion yuan, which can be implanted ads up to 400 million or 500 million yuan. With the expansion of the Chinese film market, the implantation of advertising will become more common, more and more mature. Especially in recent years, the Chinese film market plate in the soaring stage, the audience for the implantation of advertising has been used to, and even relish to compete eyesight, at this stage can be said to be the golden age of Chinese film marketing. On the other hand, Hollywood blockbusters in the Chinese market for commercial implants, in addition to cash gains, but also harvested a large number of film propaganda allies, sponsors in their respective ads implanted Transformers elements, pushing the film attention, it is a good mechanism to stimulate the film market.