O2O Marketing Four bogey

Guide: The Crying child has milk to eat, the marketing team is favored. This is the internet age of the unspoken rules of entrepreneurship. Looking at people's high valuations and high visibility, in addition to envy envy hate, more or less should see the doorway, how not to die, how to have eternal life.
Five years ago, we use the concept of optometry car door with glasses to finance, see countless investors, the VC derogatory laugh is worthless. Five years later, the Eagle is relying on super cow "2VC thinking" to get a nail car door-to-door nail, known as Valuation 1 billion, the same pattern of Doodle nail Lou better-without, but also the total use of soft black them. Then the picky-eaters of chafing dish, call a duck to send the duck to the door, the community 101 of the last kilometer door-to-door ... Have won a round of applause and VC white silver. As China's first door-to-door service O2O project, my colleagues often see these, will be sour said that we are the originator, but untimely, or early IPO. And I can only laugh when I hear that.

In fact, it is not our untimely, nor the early years of VC does not know, but each entrepreneurial gene is different, so the image is not the same, the degree of the popularity of natural more different. For example, stronger than the spread of the Beaver home, a born look like a parrot, good-looking and glib, of course, likable. Another example is called a duck, a sentence copy does not have the moral integrity, even if you do not want to look at him, also can not help to take a person's attention when peeping a glance. Investors are people, they can not understand what you are in the industry should be what kind of products, technology should be what, but "lively" who will see, where the lively to where drilling is not human nature? And this "lively" refers to the "marketing".

The crying child has milk to eat, and the marketing team is favored. This is the internet age of the unspoken rules of entrepreneurship. Looking at people's high valuations and high visibility, in addition to envy envy hate, more or less should see the doorway, how not to die, how to have eternal life.

The first death: not narcissistic, dead!

I particularly like the circle of friends who like to take a picture of the handsome girl, no matter how ugly, always find an angle to shoot out is the most beautiful show to others, thus attracting countless accosted and yy. Of course, I like not their pictures, but her spirit.

Star because of the stylist, so their face is no corner, but as ordinary people, may be everywhere is a dead end, then how to do? can only try, constantly try, until found that the very few "living angle." What is it that keeps them trying without any kind of professional knowledge? I think this spirit is called narcissism.

The start-up team is usually lame or cyclops, not perfect. But this does not prevent entrepreneurs from narcissism. Since think oneself is very beautiful, that will be bold show, hard show, no bottom line show. If the show does not dare show, it shows that the narcissistic Dan is not high enough. Only show, can know oneself where is a dead end, can very quickly find oneself that few "living angle". This is like ugly to keep the self-portrait and hair friends Circle, when the praise of many people, accosted more people, that means you almost find yourself the most beautiful that angle. Depending on this angle, you can gather more popularity.

You know, in the Internet age to start a business, no popularity is no traffic. No flow, that's death!

Second death: Only Cry, die!

The child who cries will eat milk, but the child who cries will starve to death. Because you used to cry.

Narcissistic Dan More and more high, show popularity, then what? It's time to meet! To know, the popularity of "show" is in yy, and yy your person's ultimate goal is to see (shang) noodles (NI). A lot of children's shoes to say, I am ugly, not easy to find a good self-portrait angle show so high popularity, if meet, not all louxianer? The saying goes, "See the Light die." Yes, a lot of entrepreneurial projects are dead in this link, in the sudden popularity suddenly public, is the death. Because, before all the strength of all spent on the show, but do not know how to show-wise the appearance of instruct himself. And he saw that the light was dead.

As the saying goes, there are no ugly women, only lazy women. In fact, the purpose of the show in addition to gathering popularity, more ... More important is to find their own "ugly" place, and then quickly find solutions to make up. The clear point is that the entrepreneurial team should devote most of their energy to finding solutions to the deficiencies of their products. Suddenly one day, you can take a few photos, even without the beauty of the picture can send friends circle, it will be able to debut.

Third death: Shou integrity, die!

Before the debut of the show is a Cinderella Princess show, know that she is ugly, so 12 o'clock before midnight must go home. And the show after the debut is a princess of the pro-people show, the appearance and temperament has been basically available, then if it is still like in the palace as the end, will eventually be spit-star drowned. The TV series on dog Blood has taught us more than once. Therefore, once the product is released, the entrepreneurial team will completely abandon the moral integrity, and users mingle.

Why did Ma Yun and lei make speeches around the world? Why did Liu open up his uncle and her sister's gossip? Ice bucket big challenge Why let the big boys lose their wet demeanor and still enjoy it? All for the sake of the people. So, in the internet age, users like what kind of personality brand?

Before the Ma Jiajia show Dong milk in their own not successful entrepreneurial projects on the show, for their own a now seems to be not bad job. After there is called a duck, the use of sexual ambiguity easy to find the audience G-point, so as to create a circle of the popular fried chicken. On the sky cat, Jing Dong also in succession with "naked" two words to fry their external coke in tender ... Therefore, for the brand, the high place is too cold, lose moral integrity to calm. And for users, see if you can find their smile point, tear point and G-spot.

Fourth death: Brag B, die!

Entrepreneurship is the most afraid of entrepreneurs into the "jump". The so-called "false", personal understanding is to forget who they are, completely unable to find the North! There are many entrepreneurs, and the focus is on the financing. You know, the financing of hundreds of hundreds of millions of of dead after the company to catch a lot of, do not say brisket, pancake is dead or alive, not long ago also heard that Ding Dong community what is not? Last year double 11, the day cat tens of billions of and how many media shelling? Millet data untrue not also be the media of the compatriots to hunt down?

Communication is not the whole of marketing, but it is the most important part of marketing. Enter the "jump" entrepreneurs mostly like to brag B, constantly to the public to declare how the order is bursting, how the model how mature, how the user how moved. Make all the fog, unknown, and expectations more unattainable. And then what? The rich, the timely repentance, the apology statement, and Chance. There is no money, there is no then.

The user is not SB, the wolf comes once, some people believe. Wolf came two times, reluctantly letter, the third time, please go to die!