Huang Taigi to McDonald's? Just lean down and study, okay?

Guide: Selling hamburgers can also sell a fast-food empire, why is it impossible to sell the Huang Taigi of pancake fruit? This is an interesting argument.
McDonald
Recently saw a Huang Taigi article, which mentioned a corroboration: selling hamburgers can also sell a fast-food empire, why the sale of pancake fruit Huang Taigi is not possible? This is an interesting argument, and it is worth recalling McDonald's history.

McDonald's was founded in 1940 by the McDonald brothers, but before the two men did this, the early 20th century hamburger as a popular food, has been enjoyed by the Americans. And the car restaurant has been around for more than 20 years. So McDonald's business is not a special innovation.

McDonald's really to the road to the Empire, is under the leadership of the Croker, its success is not what it seems to be a great secret today: standardization of production, coupled with the rapid replication of standardization, that is, a large number of stores. Since Croker embarked on a massive expansion in 1960, McDonald's has nearly 40,000 stores in more than 100 countries and regions around the world, with global turnover exceeding 50 billion dollars.

There has always been some controversy over whether McDonald's was a restaurant empire or a real estate empire. Because McDonald's real estate operating income is very large, in the world more than 100 countries and regions have tens of thousands of gold lots, in the 1980s, McDonald's tens of thousands of hamburger shops, 60% of the real estate rights belong to McDonald's, and the remaining 40% is from McDonald's headquarters to the local owners of the house. One of the strongest corroboration of McDonald's is a real estate company, Croker said in a speech at Texas State University: "We're not making hamburgers, and my real business is real estate."

However, the opposition also has their evidence, at the end of 2012 McDonald's 34,480 stores in the direct battalion of 6,598, Franchise nature is 27,882. In the latter, there are 19,869 traditional franchisees, 4,350 are authorized developers, and another 3,663 belong to foreign subsidiary forms. And only the traditional franchise of this vein, McDonald's will intervene in real estate.

But opponents agree: McDonald's is not a simple hamburger business. The two sides generally agreed that McDonald's in the selection of store address is very fastidious, McDonald's training staff, such as Hamburger university, such as vocational training institutions, even if the franchise, McDonald's in such stores are very involved in the involvement is also very deep, including staff recruitment, day-to-day operations. In the supply chain to build, McDonald's also spared no effort. Finally, McDonald's and its franchisees, can be said to have formed an ecological system.

These jobs, in fact, are solid dirty live dirty hard work, not a few lines of internet thinking can pry, however, to "internet thinking" as a sign, it does give similar Huang Taigi such enterprises bring a possible advantage: financing.

McDonald's rapid expansion of the road is a rapid capital accumulation of the road rather than capital. In the way of franchising, it is an efficient way to collect franchise fees, obtain funds and then invest in the enclosure of the next store. Huang Taigi's Internet story has a certain resemblance to the wonderful, but, this time, is to obtain the favor of venture capital.

However, the world is a franchise business organization, but in the end it became a McDonald's empire is few. The core of the solid operation, it is difficult to have many shortcuts to go. I do not want to say that Huang Taigi is a bubble, but to say faster than McDonald's such a teacher, the teacher has walked the road, the total should be bent down, good study is.